Marvell to Help a Panel Audience Design Their Own Consumer Products - Live! - at SXSW Interactive 2013

Marvell to Help a Panel Audience Design Their Own Consumer Products - Live! -
                           at SXSW Interactive 2013

With the help of a panel of industry experts, attendees will learn invaluable
lessons about what it takes to make a compelling product that can sell at a
mainstream price

PR Newswire

SANTA CLARA, Calif., March 7, 2013

SANTA CLARA, Calif., March 7, 2013 /PRNewswire/ --Marvell (NASDAQ: MRVL)
today announced that Peter Hoddie, vice president of the Kinoma^® Platform at
Marvell, will moderate a SXSW 2013 panel at which two brand new digital
devices will be designed in real-time through an interactive collaboration
between the audience and a group of dynamic and deeply-experienced industry


"It'll be like Shark Tank, if the sharks were as helpful as the ones in
Finding Nemo — in the course of a fast-paced, informative hour, we'll
brainstorm a bunch of ideas for all kinds of connected devices, and then help
walk the audience through the process of actually conceptualizing a couple of
the best ones," said Peter Hoddie. "It's actually very thrilling to create a
'thing,' and we think the enthusiasm will be contagious."

Hoddie will lead a panel that includes digital design experts Morgan Knutson,
product designer at Dropbox, and Stephen Spencer, visual designer at MAYA
Design. The panel will keep the audience inspired and on track as Hoddie walks
the audience through the design process — from product concepts, to hardware
and software design, to form factor and industrial design considerations — all
while gently reminding them of real-life constraints. The audience will be
encouraged to contribute ideas and vote on what they would like to see
included in the devices, allowing them to not only gain insight into the
design process but to take an active role.

Event Details
Crowdsourcing Digital Device Design Panel

Peter Hoddie, vice president of the Kinoma Platform, MarvellSemiconductor
(moderator)For nearly a decade, Peter played a central role in defining,
building, and promoting Apple's trailblazing QuickTime technology. He also
founded Generic Media, which radically simplified both the publishing and
viewing of digital media with the introduction of the world's first on-demand,
real-time media transcoding server. In partnership with Sony, Peter's Generic
Media also helped create the video technology for Palm handhelds, presaging a
world of ubiquitous mobile video. Peter has made important contributions to
several digital media standards, including MPEG-4, JPEG-2000 and SMIL.

Morgan Knutson, product designer, Dropbox
Morgan spent the majority of his career leading design for two radical,
politically and socially motivated not-for-profits. After fighting the good
fight for years, and feeling very fulfilled, he went to Google for six months
where he redesigned Google+. As part of the Participatory Culture and Politics
Foundations, Morgan designed open tools to contribute to a more
collaborativeworld. Morgan is currently helping the Dropbox team design ways
to make life easier.

Stephen Spencer, visual designer, MAYA Design
Involved in nearly every facet ofMAYA Design's capabilities, Stephen is a
versatile hands-on designer — from user interfaces in explosion-proof
environments to mobile app development.He has worked with a diverse array of
clients such as D&B, Emerson, General Dynamics, Gerber, Hunter Fan, Ingersoll
Rand, Philips, Pepsi, Thermo Fisher Scientific and University of
Pittsburgh.Stephen is also an instructor forLUMAInstitute's human-centered
design workshops, leadsMAYA's innovation sessions domestically and abroad,
and his recent IR&D work has resulted in tools for design thinking and
collaboration that are used extensively throughoutMAYA's and clients'

This panel will explore the challenges of conceptualizing digital devices in a
fun way. Rather than sit around and prognosticate on what makes products great
or talk about the latest crop of cool gadgets, this interactive panel will
come up with concepts for new digital devices in real-time. This panel will be
an exciting way for attendees to gain insight into what it takes to come up
with realistic, great product ideas.

Monday, March 11, 2013, 12:30 p.m.–1:30 p.m. CT

SXSW Interactive 2013, Next Stage EH 3/4, Austin Convention Center, 500 E
Cesar Chavez Street, Austin, Texas

REGISTRATION: Click here to add this event to your schedule.

About Marvell
Marvell (NASDAQ: MRVL) is a global leader in providing complete silicon
solutions enabling the digital connected lifestyle. From mobile communications
to storage, cloud infrastructure, digital entertainment and in-home content
delivery, Marvell'sdiverse product portfolioaligns complete platform designs
with industry-leading performance, security, reliability and efficiency. At
the core of the world's most powerful consumer, network and enterprise
systems, Marvell empowers partners and their customers toalways stand at the
forefront of innovation, performance and mass appeal. By providing people
around the world with mobility and ease of access to services adding value to
their social, private and work lives, Marvell is committed to enhancing the
human experience.

As used in this release, the term "Marvell" refers to Marvell Technology Group
Ltd. and its subsidiaries. For more information, please visit

Marvell, Kinoma and the M logo are registered trademarks of Marvell and/or its
affiliates. Other names and brands may be claimed as the property of others.

For Further Information Contact:

Marvell Media Relations
                        Kim Anderson
Daniel Yoo
                        Tel: 408-222-0950

SOURCE Marvell

Press spacebar to pause and continue. Press esc to stop.