Outsell Names Daniel Smith as Vice President of Product

Outsell Names Daniel Smith as Vice President of Product 
Veteran Software Executive Brings Product Marketing and SaaS
Expertise to Outsell to Lead Growth and Innovation for Its Digital
Engagement Platform 
MINNEAPOLIS, MN -- (Marketwire) -- 03/07/13 --   Outsell
(www.outsell.com), a digital marketing Software-as-a-Service (SaaS)
company that is transforming the way brands engage with consumers,
announced today that software marketing executive Daniel Smith has
joined Outsell's management team as Vice President of Product. 
At Outsell, Dan is responsible for ensuring that Outsell continues to
lead the market with its award-winning Digital Engagement Platform
for brands with distributed sales channels. Dan will play a critical
role in driving the ongoing evolution of Outsell's easy-to-use tools,
programs and analytic insights leading brands and their dealers
depend upon to effectively engage consumers and drive incremental
Prior to joining Outsell, Dan was Senior Vice President and Chief
Marketing Officer at ClickSquared, Inc. where he conceived and
launched its Cross-Channel Marketing Hub and was instrumental in
transitioning ClickSquared from a marketing services company to a
software-as-a-service company. Before ClickSquared, Dan was Vice
President of Channel Development at Unica Corporation, an IBM
company, and prior to that was Chief Marketing Officer at MarketSoft
Corporation. Dan has also held senior positions at Pegasystems, M&T
Bank and JPMorgan Chase. 
"Dan is a terrific addition to our management team, and we are
thrilled to welcome him to Outsell," said Mike Wethington, President
and CEO of Outsell. "His expertise in product marketing in a
cross-channel environment will be instrumental in driving continued
innovations within, and the ongoing evolution of, our Digital
Engagement Platform. Dan's track record of driving sales and product
innovation at technology companies speaks for itself, and his thought
leadership in behavior-based marketing is exactly what we were
looking for to take the marketing and development of our SaaS
solution to the next level." 
"This role at Outsell is a great opportunity for me to apply my
experience in B2C marketing software, behavioral marketing and
predictive analytics to help brands and their dealers better 
with their consumers," said Dan Smith. "Outsell has proven itself a
leader with its SaaS Digital Engagement Platform. The company has won
numerous industry awards, and boasts a roster of well-known
automotive brands that understand the value of cultivating a positive
customer experience at every point of engagement. I'm very excited to
join the Outsell team and help lead the evolution our Digital
Engagement Platform." 
About Outsell LLC
 Outsell (www.outsell.com) is a digital marketing
Software-as-a-service (SaaS) company that is transforming the way
brands engage with consumers. Recognized by Inc. magazine as one of
the fastest-growing companies in America, Outsell's award-winning
Digital Engagement Platform offers clients the ability to
consistently engage with consumers across distributed sales networks
from the national to local level. Working with leading organizations
such as ADP, Omnicom and Saatchi & Saatchi, Outsell has created the
fastest path to drive measurable incremental sales for leading brands
and their dealers.  
Media Contact
Gina Rezendes
Big Swing Communications
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