NVIDIA Announces PhysX and APEX Support for Sony Computer Entertainment's PlayStation(R)4

NVIDIA Announces PhysX and APEX Support for Sony Computer Entertainment's 
SANTA CLARA, CA -- (Marketwire) -- 03/07/13 --  NVIDIA today
announced support for Sony Computer Entertainment's PlayStation(R)4
with the popular NVIDIA(R) PhysX(R) and NVIDIA(R) APEX(R) software
development kits (SDKs).  
Game designers use PhysX and APEX technologies for collision
detection and simulation of rigid bodies, clothing, fluids, particle
systems and more across a wide range of platforms, including desktop
PCs, game consoles, and mobile and handheld devices. 
NVIDIA PhysX technology is the world's most pervasive physics
solution for designing real-time, real-world effects into interactive
entertainment titles. The PhysX development environment gives
developers unprecedented control over the look of their final in-game
Taking PhysX technology content creation to the next level, NVIDIA
APEX technology lets artists create intricate physics-enabled
environments. They can expand the quantity and visual quality of
destructible objects; make smoke and other particle-based fluids
integral to game play; and create life-like clothing that interacts
with the character's body to achieve more realism in their games. 
"Great physics technology is essential for delivering a better gaming
experience and multiplatform support is critical for developers,"
said Mike Skolones, product manager for PhysX at NVIDIA. "With PhysX
and APEX support for PlayStation(R)4, customers can look forward to
better games." 
NVIDIA PhysX and APEX technologies are designed to run on a variety
of CPU architectures and can be accelerated by any CUDA(R)
architecture-enabled NVIDIA GPU, GeForce 8-series or higher. 
More information about the APEX and PhysX SDKs is available at
https://developer.nvidia.com/apex and
For more information on how GeForce GTX GPUs are dramatically
changing the way games are played, visit www.geforce.com. The NVIDIA
Flickr page hosts the entire lineup of GeForce product photos. 
 NVIDIA (NASDAQ: NVDA) awakened the world to computer
graphics when it invented the GPU in 1999. Today, its processors
power a broad range of products from smartphones to supercomputers.
NVIDIA's mobile processors are used in cell phones, tablets and auto
infotainment systems. PC gamers rely on GPUs to enjoy spectacularly
immersive worlds. Professionals use them to create 3D graphics and
visual effects in movies and to design everything from golf clubs to
jumbo jets. And researchers utilize GPUs to advance the frontiers of
science with high performance computing. The company has more than
5,000 patents issued, allowed or filed, including ones covering ideas
essential to modern computing. For more information, see
Certain statements in this press release including, but not limited
to, statements as to: the impact, benefits and effects of NVIDIA
PhysX and NVIDIA APEX technologies; and the effects of the company's
patents on modern computing are forward-looking statements that are
subject to risks and uncertainties that could cause results to be
materially different than expectations. Important factors that could
cause actual results to differ materially include: global economic
conditions; our reliance on third parties to manufacture, assemble,
package and test our products; the impact of technological
development and competition; development of new products and
technologies or enhancements to our existing product and
technologies; market acceptance of our products or our partners'
products; design, manufacturing or software defects; changes in
consumer preferences or demands; changes in industry standards and
interfaces; unexpected loss of performance of our products or
technologies when integrated into systems; as well as other factors
detailed from time to time in the reports NVIDIA files with the
Securities and Exchange Commission, or SEC, including its Form 10-Q
for the fiscal period ended October 28, 2012. Copies of reports filed
with the SEC are posted on the company's website and are available
from NVIDIA without charge. These forward-looking statements are not
guarantees of future performance and speak only as of the date
hereof, and, except as required by law, NVIDIA disclaims any
obligation to update these forward-looking statements to reflect
future events or circumstances. 
Copyright 2013 NVIDIA Corporation. All rights reserved. NVIDIA, the
NVIDIA logo, GeForce, APEX, CUDA, and PhysX are trademarks and/or
registered trademarks of NVIDIA Corporation in the U.S. and other
countries. Other company and product names may be trademarks of the
respective companies with which they are associated. Features,
pricing, availability and specifications are subject to change
without notice. 
For further information, contact:
Bryan Del Rizzo
NVIDIA Public Relations
(408) 486-2772
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