Reader's Digest Names Kia Soul "Best Car Deal Under $15,000"

         Reader's Digest Names Kia Soul "Best Car Deal Under $15,000"

Edgy and Confident Soul Picked as the Best Car for High Tech Drivers

- Soul combines out-of-the-box design, quality, safety and technology features
with a low cost of ownership

- Reader's Digest accolade adds to Soul's long list of awards

PR Newswire

IRVINE, Calif., March 7, 2013

IRVINE, Calif., March 7, 2013 /PRNewswire/ --Kia Motors America (KMA) has
been one of the fastest-growing car companies in the United States over the
last five years^1, and its top-selling urban passenger vehicle, the Soul, adds
another award to the collection after being named one of the "Best Car Deals
Under $15,000" by Reader's Digest. Announced in the March issue of Reader's
Digest, five cars were awarded this distinction with the Soul standing out for
its innovative design and technological advancements.

"The Soul is the vehicle that sparked Kia's design led transformation back in
2009, and it has been a runaway hit ever since," said Michael Sprague,
executive vice president, marketing & communications, KMA. "Inclusion in the
Reader's Digest list is another great honor for Kia, recognizing our funky
urban passenger vehicle's winning combination of technology and value. It's
gratifying that the vehicle that jumpstarted our unprecedented growth
continues to resonate so well."

The Soul was named the best car for high-tech drivers, with Reader's Digest
editors noting that the base model offers customers Bluetooth^®2 hands free
connectivity and USB connections for audio and recognizing the Eco package for
its focus on efficiency.

"Reader's Digest aims to enrich our readers' lives by helping them navigate
and discover high-quality products in the marketplace," said Liz Vaccariello,
editor-in-chief and chief content officer, Readers Digest. "We chose the Kia
Soul for tech-savvy drivers, based on its value, amenities, design and that
it's packed with new technology that will help simplify their lives."

About the 2013 Soul

Refreshed for the 2013 model year the Soul features technology and styling
upgrades, bringing a new level of cool with enhanced power and efficiency. New
for 2013 are power-folding side mirrors, darkened chrome around the signature
grille, upgraded leather on the leather-wrapped steering wheel, standard
Bluetooth^® wireless technology with steering wheel-mounted controls, standard
steering wheel-mounted audio controls, and cruise control. The Soul now offers
Idle Stop and Go (ISG) technology as part of the Eco Package which senses when
the vehicle is stopped and shuts off the engine to maximize efficiency and
results in reduced engine load and less fuel consumption.

Kia's Unprecedented Growth

Kia Motors America is one of only three auto brands to increase U.S. sales in
each of the past four years, and in 2012 the company surpassed the 500,000
unit mark for the first time. With a full line of fun-to-drive cars and CUVs,
Kia is advancing value to new levels of sophistication by combining
European-influenced styling – under the guidance of chief design officer Peter
Schreyer – with cutting-edge technologies, premium amenities, affordable
pricing and the lowest cost of ownership in the industry. Kia recently joined
the exclusive ranks ofInterbrand's "Top 100 Best Global Brands," and is
poised to continue its momentum with seven all-new or significantly redesigned
vehicles scheduled to arrive in showrooms in 2013. Over the past decade Kia
Motors has invested more than $1.4 billion in the U.S., including the
company's first U.S. assembly plant in West Point, Georgia – Kia Motors
Manufacturing Georgia – which is responsible for the creation of more than
11,000 plant and supplier jobs. The success of the U.S.-built* Optima
andSorento in two of the industry's largest segments has fueled Kia's rapid
growth and is complemented by Kia's comprehensive lineup which includes the
Soul urban passenger vehicle,Sportage compact CUV, Optima Hybrid, the Forte
sedan, 5-door andKoup compacts, Rio and Rio 5-door sub-compacts and the
Sedona minivan.

* The Sorento and Optima GDI (EX Trims and certain LX Trims only) and GDI
Turbo are built in the United States from U.S. and globally sourced parts.

About Kia Motors America

Kia Motors America is the marketing and distribution arm of Kia Motors
Corporation based in Seoul, South Korea. KMA offers a complete line of
vehicles through more than 765 dealers throughout the United States and serves
as the "Official Automotive Partner" of the NBA. In 2012, KMA recorded its
best-ever annual sales total and gained U.S. market share for the 18th
consecutive year. Kia is poised to continue its momentum and will continue to
build the brand through design innovation, quality, value, advanced safety
features and new technologies.

Information about Kia Motors America and its full vehicle line-up is available
at its website – For media information, including photography,

About Reader's Digest

Reader's Digest simplifies and enriches consumers' lives by discovering and
expertly selecting the most interesting ideas, stories, experiences and
products in health, home, family, food, finance and humor. Recognized by 99%
of American adults, Reader's Digest is available in print; online at; via digital download on iPad, mobile apps, Kindle, Kindle
Fire, Nook, Sony Reader and Zinio; books and home entertainment products;
Facebook, Twitter and other social media outlets.

^1 Based on 5-year cumulative growth between 12-month retail sales for periods
ending February 2008 and February 2013 of all U.S. automotive brands.

^2 The Bluetooth® word mark and logos are registered trademarks owned by
Bluetooth SIG, Inc. and any use of such marks by Kia is under license. Other
trademarks and tradenames are those of their respective owners. A compatible
Bluetooth® wireless technology enabled cell phone is required to use
Bluetooth® wireless technology.

SOURCE Kia Motors America

Contact: Shamit Choksey, Zeno Group for Kia Motors America, 949.468.4819,; or Scott McKee, 949.468.4813,
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