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Real Canadian Superstore locations and Calgary Food Bank are pleased to participate in Food Banks Canada's new Retail Food

Real Canadian Superstore locations and Calgary Food Bank are pleased to 
participate in Food Banks Canada's new Retail Food program to help fight hunger 
CALGARY, March 7, 2013 /CNW/ - TSX: L: - Building on the Extra Helping™ Food 
Drive program, Real Canadian Superstore(® )locations( )and Calgary Food Bank 
are pleased to join efforts in a new initiative to help fight hunger by 
participating in Food Banks Canada's new Retail Food program. The program will 
provide fresh food (bakery, meat and produce) to the Calgary Food Bank. 
In 2012, the Calgary Food Bank distributed 17.2 million pounds of food and 
served 14,471 new clients in Calgary.  
"We are still providing 52 per cent more support than we did before the start 
of the recession (in 2008). This program will better enable us to serve our 
clients with a consistent flow of fresh food," says James McAra, president and 
chief executive officer, Calgary Food Bank. "We thank the Real Canadian 
Superstore(® )team for working with us on this initiative and for being such 
a good partner to us for many years." 
With this new program, Real Canadian Superstore(® )locations, in addition to 
their ongoing donation of non-perishable food, will work with Calgary Food 
Bank to set aside a mix of fresh food, depending on product assortment and 
"Our grocery stores are proud to be part of the communities we serve and we 
are pleased to have been able to develop an arrangement that helps to increase 
the availability of fresh, quality food to those in need," says Steve Stride, 
vice-president, Alberta operations, Real Canadian Superstore(®) & Extra 
Foods(®), Loblaw Companies Limited. 
In 2012, Loblaw banner stores in Alberta raised $220,000 and 225,000 pounds 
food donated by customers and colleagues during food drives held at Real 
Canadian Superstore(®), nofrills(®), Extra Foods(®), and Wholesale Club™ 
"We are very excited and thrilled to be a part of this progressive approach to 
help meet the needs of local and provincial food banks. Across the country, 
Loblaw banner stores will participate in the Food Retail program in Calgary, 
Montreal, Halifax, Winnipeg and Vancouver," says Peggy Hornell, senior 
director, Community Investment, Loblaw Companies Limited. 
Nationally, Loblaw banner stores have a long history of supporting food banks 
in their local communities. Since the launch of the Extra Helping™ Food 
Drive campaign in 2009, Loblaw has raised over $5.6 million in cash donations 
and 6.3 million pounds of food. Additionally, it has donated $1.125 million 
The 2013 Extra Helping™ Spring Food Drive kicks off on April 19, 2013, at 
Real Canadian Superstore(®), nofrills(®), Extra Foods(®), and Wholesale 
Club™ stores in communities across Alberta. 
About Loblaw Companies Limited
Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's 
largest food retailer and a leading provider of drugstore, general merchandise 
and financial products and services. Loblaw is one of the largest private 
sector employers in Canada. With more than 1,000 corporate and franchised 
stores from coast to coast, Loblaw and its franchisees employ more than 
134,000 full-time and part-time employees. Through its portfolio of store 
formats, Loblaw is committed to providing Canadians with a wide, growing and 
successful range of products and services to meet the everyday household 
demands of Canadian consumers. Loblaw is known for the quality, innovation and 
value of its food offering. It offers Canada's strongest control (private) 
label program, including the unique President's Choice(®), no name(®) and 
Joe Fresh(®) brands. In addition, the Company makes available to consumers 
President's Choice Financial(®) services and offers the PC(®) points loyalty 
Loblaw Public Relations Department (905) 459-2500 
Trudi Webster Development Coordinator- Food Industry (403) 319-0827 
SOURCE: Loblaw Companies Limited 
To view this news release in HTML formatting, please use the following URL: 
CO: Loblaw Companies Limited
ST: Alberta
-0- Mar/07/2013 16:23 GMT
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