Green Mountain Coffee Roasters, Inc. and Unilever to Help Keurig Users “Drink Positive” with Lipton Teas for Keurig Single

  Green Mountain Coffee Roasters, Inc. and Unilever to Help Keurig Users
  “Drink Positive” with Lipton Teas for Keurig Single Cup Brewers

Business Wire

WATERBURY, Vt., & ENGLEWOOD CLIFFS, N.J. -- March 7, 2013

Green Mountain Coffee Roasters, Inc. (GMCR) (NASDAQ: GMCR), a leader in
specialty coffee and coffee makers, and Unilever North America announce the
companies have reached an agreement to offer Lipton® hot and iced teas in
K-Cup® and Vue® packs for Keurig® single cup brewing systems.

The new Lipton® K-Cup® and Vue® packs will be filled with Lipton’s finest teas
to create a delicious hot and iced tea experience with the ease and
convenience of a Keurig® brewer. Lipton® K-Cup® and Vue® packs will be offered
in a variety of channels in the United States and Canada beginning in summer
2013. The new teas will join GMCR’s family of beverage brands available in the
Keurig® brewing system, and Lipton® iced teas will become part of the
Company’s Brew Over Ice collection, a line specially crafted to brew
refreshing iced beverages with any Keurig® brewing system.

“We’re happy to welcome Lipton – one of the world’s great refreshment brands -
to our family of Keurig Brewed® beverages,” says Brian P. Kelley, GMCR
President and CEO. “It’s natural to think of Keurig® as being synonymous with
coffee, and now consumers are also turning to their Keurig® brewing systems
for the freshest tasting hot and iced tea, prepared simply and quickly at home
and in the office. Our strategy to partner with world-class beverage brands
like Lipton® further broadens the consumer choice in the Keurig® system and
helps us meet a wide range of consumer taste and beverage preferences.”

“Making Lipton® hot and iced teas available in the Keurig® system is an
innovative, new way for us to offer Lipton® lovers a delicious, uplifting, and
pleasurable tea drinking experience, and bring new fans to the Lipton® brand,”
says Alessandra Bellini, Unilever’s Vice President Brand Development,
Refreshment North America. “We are working closely with GMCR to develop
Lipton® K-Cup® and Vue® packs that are true to Lipton’s promise of being one
of the world’s greatest refreshment brands.”

GMCR's Keurig® single cup brewers for in home and office use utilize
innovative brewing and single-cup technology to deliver a fresh-brewed,
perfect cup of hot or brewed over ice coffee, tea, cocoa, or fruit brews every
time at just the touch of a button. According to the NPD Group, Keurig® single
cup brewers were the top four bestselling coffee makers and had five total in
the top 10, including Vue®, during GMCR's fiscal first quarter 2013 by dollar
sales.

About Lipton®

With more than 100 years of experience, Lipton is one of the world's great
refreshment brands, with tea-based drinks including leaf tea, infusions, and
ready-to-drink iced tea. For more information on Lipton, please visit
Facebook.com/Lipton, Facebook.com/LiptonIcedTea or LiptonT.com.

About Unilever North America

Unilever is one of the world’s leading suppliers of Food, Home and Personal
Care products with sales in over 190 countries. Our products are present in 7
out of 10 homes globally and are used by over 2 billion people on a daily
basis. In the United States and Canada the portfolio includes brand icons such
as: Axe, Becel, Ben & Jerry’s, Bertolli, Breyers, Caress, Clear Scalp & Hair
Therapy, Consort For Men, Country Crock, Degree, Dove personal care products,
Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!,
Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond’s,
Popsicle, Promise, Q-tips, Ragu, Simple, Slim-Fast, Soft & Beautiful, St.
Ives, Suave, tcb, TIGI, TRESemmé, Vaseline, and Wish-Bone. All of the
preceding brand names are trademarks or registered trademarks of the Unilever
Group of Companies.

Our ambition is to double the size of our business, whilst reducing our
overall environmental footprint (including sourcing, consumer use and
disposal) and increasing our positive social impact. We are committed to
helping more than a billion people take action to improve their health and
well-being, sourcing all our agricultural raw materials sustainably by 2020,
and decoupling our growth from our environmental impact. Supporting our three
big goals are more than 50 time-based targets. See more on the Unilever
Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/ or
http://www.unilever.ca/sustainable-living/.

Unilever employs more than 12,000 people across North America – generating
over $10 billion in sales in 2012. For more information visit
www.unileverusa.com or www.unilever.ca.

About Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR)

As a leader in specialty coffee and coffee makers, Green Mountain Coffee
Roasters, Inc. (NASDAQ: GMCR) is recognized for its award-winning coffees,
innovative brewing technology, and socially responsible business practices.
GMCR supports local and global communities by offsetting 100 percent of its
direct greenhouse gas emissions, investing in sustainably-grown coffee, and
allocating a portion of its pre-tax profits to socially and environmentally
responsible initiatives. For more information, please visit www.GMCR.com,
www.GreenMountainCoffee.com, or www.Keurig.com.

GMCR routinely posts information that may be of importance to investors in the
Investor Relations section of its website, including news releases and its
complete financial statements, as filed with the SEC. The Company encourages
investors to consult this section of its website regularly for important
information and news. Additionally, by subscribing to the Company's automatic
email news release delivery, individuals can receive news directly from GMCR
as it is released.

GMCR Forward-Looking Statements

Certain information contained in this filing, including statements concerning
expected performance such as those relating to net sales, earnings, cost
savings, acquisitions and brand marketing support, are "forward-looking
statements". Generally, these statements may be identified by the use of words
such as "may," "will," "would," "expect," "should," "anticipate," "estimate,"
"believe," "forecast," "intend," "plan" and similar expressions intended to
identify forward-looking statements. These statements may relate to: the
expected impact of raw material costs and our pricing actions on our results
of operations and gross margins, expected trends in net sales and earnings
performance and other financial measures, the expected productivity and
working capital improvements, the ability to maximize or successfully assert
our intellectual property rights, the success of introducing and producing new
product offerings, ability to attract and retain senior management, the impact
of foreign exchange fluctuations, the adequacy of internally generated funds
and existing sources of liquidity, such as the availability of bank financing,
the expected results of operations of businesses acquired by us, our ability
to issue debt or additional equity securities, our expectations regarding
purchasing shares of our common stock under the existing authorizations, and
the impact of the inquiry initiated by the SEC and any related litigation or
additional governmental inquiry or enforcement proceedings.

These and other forward-looking statements are based on management's current
views and assumptions and involve risks and uncertainties that could
significantly affect expected results. Results may be materially affected by
external factors such as damage to our reputation or brand name, business
interruptions due to natural disasters or similar unexpected events, actions
of competitors, customer relationships and financial condition, the ability to
achieve expected cost savings and margin improvements, the successful
acquisition and integration of new businesses, fluctuations in the cost and
availability of raw and packaging materials, changes in regulatory
requirements, and global economic conditions generally which would include the
availability of financing, interest, inflation rates and investment return on
retirement plan assets, as well as foreign currency fluctuations, risks
associated with our information technology systems, the threat of data
breaches or cyber-attacks, and other risks described in our filings with the
Securities and Exchange Commission.

Actual results could differ materially from those projected in the
forward-looking statements. We undertake no obligation to update or revise
publicly, any forward-looking statements, whether as a result of new
information, future events or otherwise, except as may be required by law.

GMCR-S

Contact:

MEDIA:
Green Mountain Coffee Roasters, Inc.
Sandy Yusen, 802-882-2263
Specialty Coffee Business Unit
sandy.yusen@gmcr.com
or
Unilever North America
Anita Larsen, 201-894-7760
or
INVESTORS:
Green Mountain Coffee Roasters, Inc.
Katie Gilroy, 781-205-7345
investor.services@gmcr.com
 
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