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When it Comes to Staying Connected in Air, Apple Products Still Dominate, According to Gogo



  When it Comes to Staying Connected in Air, Apple Products Still Dominate,
                              According to Gogo

Checking Personal Email and Engaging in Social Media are Activities of Choice

PR Newswire

ITASCA, Ill., March 7, 2013

ITASCA, Ill., March 7, 2013 /PRNewswire/ -- When it comes to staying connected
at 30,000 feet, tablets and smartphones now make up a whopping 67 percent of
the devices being used to connect to the Internet through Gogo's in-air
network.  Tablets are now the preferred device at 35 percent, followed closely
by laptops (33 percent) and smartphones (32 percent).

(Logo: http://photos.prnewswire.com/prnh/20110715/CG34837LOGO)

Apple devices in general still reign supreme above the clouds, with the iPad
being the device of choice to connect in air.  Among all devices being used to
connect through Gogo, 84 percent carry Apple's iOS operating system while 16
percent carry the Android operating system.  If you look only at the
smartphones people use, the iPhone makes up 73 percent and Android devices
make up 26 percent, with BlackBerry and Windows based devices each making up
less than 1 percent of the devices being used to connect in air.

When it comes to Apple devices, 59 percent of passengers connect using the
iPad, 36 percent using the iPhone and 5 percent using the iPod touch.

"We've certainly seen air travelers rapidly adopt the tablet as the device of
choice when it comes to air travel.  Their smaller size and better battery
life make them perfect for use in flight," said Ash ElDifrawi, Gogo's chief
commercial officer.  "Apple continues to dominate when it comes to the flying
public; however, Android devices have seen significant gains in the past two
years, increasing from 3.2 percent of the operating systems used to connect
through Gogo in 2011 to 16 percent."

So what are passengers doing once they connect at 30,000 feet?  It's no
surprise that general Web surfing ranked as the number one in air, online
activity users want to do.  Besides Web surfing, passengers spend their time
in flight accessing personal email, engaging in social media, checking sports
scores and shopping. Business travelers ranked accessing their work email and
finalizing reports as the most frequent activity above the clouds. Passengers
also utilize Gogo to explore their final destination's weather, entertainment
options and directions upon their arrival.

The data was compiled through surveys of Gogo users and using internal data
compiled from the more than 35,000 average daily in-air connectivity sessions
across more than 1800 Gogo equipped aircraft.  The information was captured in
an infographic that can be found here.  

About Gogo
Gogo is a global leader of in-flight connectivity and a pioneer in wireless
in-flight digital entertainment solutions.  Using Gogo's exclusive products
and services, passengers with Wi-Fi enabled devices can get online on more
than 1,800 Gogo equipped commercial aircraft. In-flight connectivity partners
include American Airlines, Air Canada, AirTran Airways, Alaska Airlines, Delta
Air Lines, Frontier Airlines, United Airlines, US Airways and Virgin America. 
In-flight entertainment partners include American Airlines, Delta Air Lines,
Scoot and US Airways.

Connect with us at www.gogoair.com, on Facebook at www.facebook.com/gogo and
on Twitter at www.twitter.com/gogo.

Gogo Contact:
Steve Nolan
+1 630-647-1074
snolan@gogoair.com

SOURCE Gogo

Website: http://www.gogoair.com
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