Sweet & Spicy Come Together Only at SONIC
SONIC Brings Back Sweet Potato Tots and Introduces new Spicy Jumbo Popcorn
Chicken for a Limited Time
OKLAHOMA CITY -- March 7, 2013
For a limited time, SONIC Drive-In is bringing back its popular Sweet Potato
Tots. Introduced last year, SONIC’s fan-favorite Sweet Potato Tots are a first
among national quick-service restaurants. This year SONIC is pairing the
unique sweet and salty sweet potato goodness with new Spicy Jumbo Popcorn
The sweet plus spicy taste tandem is unique to SONIC and offers the perfect
blend of flavors in bite-sized fashion. Spicy Jumbo Popcorn Chicken is
available in snack or large size, which makes it perfect for a late-night
craving or meal when paired with an order of hot and crispy Sweet Potato Tots.
SONIC knows how important sauces are to the flavor experience, that’s why the
100% all white meat Spicy Jumbo Popcorn Chicken brings with it two brand new
and intensely craveable dipping sauces: Creamy Chipotle with a mix of peppers
and Berry Spicy with a touch of jalapeño. The new sauces add another kick to
the spicy combination.
“Our team of chefs worked tirelessly to create the snacking synergy these two
new items bring to the SONIC menu,” said Chef Clas Petersson, SONIC vice
president of product innovation. “When you add our Creamy Chipotle and Berry
Spicy dipping sauces into the equation, the result is a robust flavor variety
not available anywhere else.”
SONIC rolls out the launch of the new products with national television ads
featuring SONIC’s iconic Two Guys, local radio and print advertising, digital
advertising and social media activity. View the national TV ad here.
About SONIC Drive-In
SONIC^®, America’s Drive-In^® (NASDAQ/NM: SONC) started as a hamburger and
root beer stand in 1953 in Shawnee, Okla., called Top Hat Drive-In, and then
changed its name to SONIC in 1959. The first drive-in to adopt the SONIC name
is still serving customers in Stillwater, Okla. As the nation’s largest chain
of drive-in restaurants, SONIC has more than 3,500 drive-ins in 43 states
coast to coast. Approximately 3 million customers eat at SONIC every day; and
with more drink combinations than any other quick-service restaurant – 398,929
– SONIC is Your Ultimate Drink Stop^®. For more information about Sonic Corp.
and its subsidiaries, visit SONIC at SonicDriveIn.com. Through Limeades for
Learning^®, SONIC and its franchise partners have donated more than $2.7
million to public school classrooms in local communities across the country.
for SONIC Drive-In
Madison LaRoche, 512-542-2842
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