Georgia Chapter-PRSA March 14 Luncheon Meeting And Seminar On Branding And Messaging

  Georgia Chapter-PRSA March 14 Luncheon Meeting And Seminar On Branding And

PR Newswire

ATLANTA, March 7, 2013

ATLANTA, March 7, 2013 /PRNewswire/ -- The March events of Georgia Chapter of
the Public Relations Society of America ( include the
Chapter's monthly luncheon with a panel discussion of branding and a
pre-luncheon seminar on messaging.

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The monthly luncheon, "Perspectives from the C-Suite: Re-Brand and the Power
of PR" will be a fireside chat with executives of three prominent brands that
are currently overseeing or have recently completed rebranding efforts: Betsy
Lenahan, CMO of YMCA of Metro Atlanta; Matt Gove, CMO and senior vice
president of external affairs of Piedmont Healthcare, and Paul Carmody, CMO
and senior vice president of Cbeyond.

Starting from very different situations – and in diverse corporate cultures –
these CMOs have developed internal and external messages that drive the visual
articulation for their brands. They will speak candidly about the decisions
to re-brand their organizations, the challenges and rewards, and the role
public relations plays in the planning, execution and success of these

The speakers will touch on:

  oAllocating the communications mix
  oThe most expensive part of the re-branding process (hint: it's not the
  oHow internal communication contributes to success
  oHow social media can help ... or hinder
  oAnd what they are measuring today to justify the effort

Registration begins at 11:30 a.m. and the luncheon will be from noon to 1
p.m. Details and registration: .

The pre-luncheon seminar, "Ineffective Messaging Leaving You Out in the Cold?
Build Audience Awareness that Sizzles," will be led by Sami Jajeh, principal
of the Arketi Group, and Kirk Englehardt, director of research communications
at Georgia Institute of Technology.

A clear, concise, compelling message is critical for every organization since
it drives brand awareness, lead generation and plain old-fashioned sales.

Yet communications professionals often struggle with developing messaging that
is correctly mapped to their target audiences. Messages are often too broad,
diminishing their effectiveness, or too numerous, muddling an organization's
image and value proposition.

This interactive seminar will help you create united messaging for your
company or your client, and ensure that it's built with each target audience
in mind. Attendees will work through development of an overarching message
that's grounded in a common concept, yet still flexible enough to be tailored
to resonate with individual segments.

Attend this workshop if you want to:

  oUnite your overarching messaging and segmentation
  oDevelop messaging that works at multiple levels, for multiple target
  oDevelop messaging that can be communicated by every employee, at every
  oRevitalize your understanding of successful positioning
  oSee a case study of how one company attained messaging nirvana

Registration for the seminar begins at 9:15 a.m. and the seminar will be from
9:30 to 11 a.m. Details and registration: .

PRSA|GA (, the second-largest local chapter in the
national society, consists of some 850 professionals throughout Georgia. Its
mission is to enhance the profession, provide continuing education and offer
networking opportunities for its members.

The Chapter has regular monthly meetings and seminars, an Annual Conference
for professionals and an annual Real World PR Collegiate Conference. Nine
Special Interest Groups meet at various times and the Chapter supports nine
PRSSA (student society) chapters.

Denise Grant

SOURCE Georgia Chapter, Public Relations Society of America

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