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Boulder Brands, Inc. Announces Establishment of "Friendly Equity" Fund

Boulder Brands, Inc. Announces Establishment of "Friendly Equity" Fund

Fund to be Called Boulder Brands Investment Group, LLC (BIG)

BOULDER, Colo., March 7, 2013 (GLOBE NEWSWIRE) -- Boulder Brands, Inc.
(Nasdaq:BDBD) announced today it is teaming up with Bill Weiland, Founder and
CEO of the largest natural foods brokerage in the United States, Presence
Marketing, to form a new partnership called Boulder Brands Investment Group,
LLC (BIG).

Boulder Brands, Inc. Logo

The investment fund will target early-stage growth companies in the natural
and organic food and beverage sectors. These companies will operate
independently from Boulder Brands but will benefit from access to its
infrastructure, resources and expertise. BIG will be managed by Bill Weiland,
CEO of Presence Marketing; Duane Primozich, SVP of Strategic Initiatives for
Boulder Brands; and Carole Buyers, SVP of Investor Relations and Business
Development for Boulder Brands.

Commenting on the partnership, Steve Hughes, Chairman and CEO of Boulder
Brands, Inc., stated, "The formation of Boulder Brands Investment Group is
central to our mission of changing the way we eat one product at a time. We
believe this unique 'friendly equity' model not only provides equity capital,
but will tap into the resources of Boulder Brands' infrastructure to help
accelerate growth and find efficiencies for partner companies. I am personally
excited to be partnering with Bill Weiland, one of the true visionaries who
truly reflects and lives the values of the natural foods industry."

Commenting on the formation of Boulder Brands Investment Group, Bill Weiland,
CEO of Presence Marketing, stated, "I am very excited to partner with Boulder
Brands and to work with Duane Primozich and Carole Buyers, in the newly-formed
'Boulder Brands Investment Group.' Carole and Duane are exceptional
individuals, and we have quickly developed tremendous chemistry, which will
allow us to maximize our complementary talents toward developing a top-flight
equity fund. In addition, I have a great deal of respect and admiration for
Steve Hughes, and I put him on a short list of the top executives in the
Natural Products industry. If Steve has a big idea -- I am interested!"

Commenting further, Weiland said, "BIG is going to rewrite the books on
investment capital, as the combination of experience, trend analysis,
financial modeling and broad ranging services -- all designed to assist the
burgeoning entrepreneur -- will set the new standard for companies seeking to
form a productive relationship with an equity partner."

About Boulder Brands, Inc.

Boulder Brands, Inc. (Nasdaq:BDBD) is committed to providing superior tasting,
solution-driven products in every category it enters. The company's health and
wellness platform consists of brands that target specific consumer needs:
Glutino and Udi's for gluten-free diets; Earth Balance for plant-based diets;
Smart Balance for heart healthier diets; and Bestlife for weight management.
For more information about Boulder Brands, Inc., please visit
www.boulderbrands.com.

The Boulder Brands, Inc. logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=16361

About Boulder Brands Investment Group, LLC (BIG)

Boulder Brands Investment Group, LLC (BIG) was formed as a partnership between
one of the largest natural food companies in the U.S., Boulder Brands, Inc.
(Nasdaq:BDBD), and Bill Weiland, Founder and CEO of the largest natural foods
brokerage in the U.S., Presence Marketing. BIG seeks to help natural food and
beverage companies accelerate sustainable growth by leveraging the
infrastructure, resources and expertise of Boulder Brands.

CONTACT: Carole Buyers, CFA
         Senior Vice President,
         Investor Relations & Business Development
         Boulder Brands, Inc.
         cbuyers@boulderbrands.com
         303-652-0521 x152
 
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