ActiveVideo Networks Hires Murali Nemani as SVP and CMO
Cisco, Alcatel-Lucent veteran to expand market reach of CloudTV™, bringing
consistent TV user experiences across all connected devices
SAN JOSE, Calif., March 7, 2013
SAN JOSE, Calif., March 7, 2013 /PRNewswire/ --Murali Nemani, a
highly-regarded strategist who has led key market initiatives for Cisco
Systems (NASDAQ: CSCO) and Alcatel-Lucent, has joined ActiveVideo Networks™ as
senior vice president and chief marketing officer, the company announced
Nemani will be responsible for positioning ActiveVideo's CloudTV™ platform as
the pivotal technology that can unify the development and delivery of
consistent televisioninterfaces in a fragmented, multi-screen environment. He
brings to ActiveVideo a track record of success in applying marketing as a
galvanizing force for translating disruptive technologies into mass-market
deployments yielding billion-dollar revenue engines.
Nemani joins ActiveVideo after five years with Cisco, where he directed the
launch of the company's Videoscape™ solutions for service providers, as well
as the aggressive expansion of the company's mobility portfolio for wireless
and wireline operators.
"As 'TV Everywhere' models expand, the cost of supporting consistent user
experiences across billions of different devices will become unsustainable,"
said Jeff Miller, president and CEO of ActiveVideo Networks. "Murali Nemani's
strong background in video and mobile will be invaluable in helping service
providers and content aggregators understand how CloudTV's 'write-once,
deploy-everywhere' capability solves the business problem of device
"The industry is at an inflection point: expanding TV services to reach a
fragmented device ecosystem while retaining operational control requires a
radical rethink of deployment strategies," said Nemani. "ActiveVideo has been
at the forefront in recognizing that the industry's vision for 'TV Everywhere'
ultimately will require cloud computing and cloud-based UX rendering to solve
what is fast becoming a monumental business issue."
During his five years with Cisco, Nemani led the service provider video and
mobility solutions marketing groups. He was instrumental in defining, shaping
and launching Cisco's Videoscape product line, which was given "top honors of
show at CES 2011" by ZDNet. Most recently Nemani held global responsibility
for strategic marketing of Cisco mobile Internet solutions with wireless and
wireline operators, spearheading their push into small cells and pioneering
indoor location technology. Prior to Cisco, Nemani led the global IP Video
marketing program for Alcatel- seeding the market and helping establish
Alcatel as a technology and revenue leader in the market. Nemani holds an MBA
in Management from Michigan State University and a BSEE in Electrical and
Computer Engineering from the University of South Carolina.
CloudTV is available on more than 10 million devices in the United States and
abroad with Cablevision Systems, Ziggo, Oceanic Time Warner Cable and other
operators and with Comcast in a multi-stage trial in one of the country's most
competitive markets. In addition, CloudTV is on Philips-brand NetTVs and is
powering advanced user experiences for Net2TV, a virtual service provider.
About ActiveVideo Networks
ActiveVideo Networks™ is the premier platform provider for user experiences
(UX) that are processed in the cloud and streamed with low latency and high
scalability to any connected consumer device. ActiveVideo's CloudTV™ platform
is the best-performing, lowest-cost platform for the multiscreen delivery of
advanced user interfaces, increasing flexibility, reducing costs and
shortening time-to-market for user experiences on Smart TVs, QAM& IP set-top
boxes and CI Plus televisions. CloudTV places the intelligence in the network,
not the device, powering an open development and publishing environment for
content creators, service providers, and CE manufacturers to quickly and
easily create new experiences for viewers. ActiveVideo Networks is based in
San Jose, CA, with offices in Los Angeles and Hilversum, the Netherlands. For
more information, visit www.activevideo.com; find us at
www.facebook.com/ActiveVideoNetworks; follow us at
SOURCE ActiveVideo Networks
Contact: Paul Schneider, PSPR, Inc. for ActiveVideo Networks, +1-215-817-4384,
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