Language-Learning Leader Rosetta Stone Partners with Community Colleges to
Boost Employment Potential in Tough Job Markets
ARLINGTON, Va. -- March 7, 2013
For 67 laid-off meat processing plant workers in Idaho, prospects for new
employment in the community were scarce—until a partnership between Rosetta
Stone (NYSE:RST) and the College of Western Idaho helped many of those workers
beat the odds.
In Dodge City, Kansas, where shifting demographics have made bilingualism a
critical need among business owners in the agriculture supply industry, local
workers increased their once-faint job prospects by taking advantage of an
innovative Dodge City Community College ESL program that leverages Rosetta
Stone educational solutions.
Rosetta Stone, a world leader in language-learning technology for schools,
businesses and individuals, is tapping into the rapidly expanding student
population at community colleges across the U.S. to create game-changing
language-learning programs that are making an impact on local economies. Model
public-private partnerships like those at The College of Western Idaho (CWI)
and Dodge City Community College (DCCC) are helping students overcome language
barriers to bolster their employment potential and get jobs once difficult to
Rosetta Stone worked with both CWI and DCCC to create programs utilizing
Rosetta Stone’s innovative TOTALe^® PRO software in conjunction with classroom
instruction. The College of Western Idaho and Rosetta Stone established a
six-week transitional training program with a curriculum that included an
average of one to three hours of study each day with Rosetta Stone TOTALe PRO.
More than 95% of the students completed the course, many of whom continued on
to utilize their new language skills to enroll in GED and nursing-assistant
“We’re very proud of the work we’ve done with Rosetta Stone,” said Scott
Fenwick, Director of Business Partnerships at CWI. “By breaking down the
language barriers to employment with Rosetta Stone and building the key skills
needed to find employment, nearly 35 percent of the students are working
In Dodge City, local business owners are driving the demand for ESL courses
for their employees. In conjunction with Rosetta Stone, DCCC created a
two-credit hour ESL course inclusive of dedicated study utilizing Rosetta
Stone TOTALe PRO. “Adding Rosetta Stone to our ESL programs has been a
tremendous success,” said Greta Clark, DCCC’s Director of Multicultural
Education. “Both students and teachers have appreciated the added depth and
significant learning enhancements Rosetta Stone provides.”
“Community colleges across America are experiencing tremendous growth,” said
Judy Verses, President, Global Institutions at Rosetta Stone. “According to a
recent U.S. News article, more than eight million students are now attending
America’s 1,200 community colleges, up from 5.5 million in the past
decade.These colleges are offering their students remarkable opportunities to
develop those skills important to achieving their career potential, including
ESL programs. The work we've done with CWI and DCCC are prime examples. It is
incredibly gratifying to be part of these wonderful success stories and to see
the way Rosetta Stone is changing America’s employment landscape.”
With the Hispanic share of the U.S. workforce growing rapidly^1, ESL workforce
training programs are becoming increasingly important. Taken alongside
programs such as the one at South Mountain Community College in Phoenix,
Arizona—where Rosetta Stone provides online training in 24 different
languages—the CWI and DCCC partnerships offer ample evidence that Rosetta
Stone is helping community colleges across the country address the critical
language-learning needs that exist in their communities.
As part of a cooperative effort to spotlight the results of these remarkable
partnerships and share best practices with employers and community colleges
across the U.S., Rosetta Stone is making available case studies of the CWI and
DCCC programs. Interested educators, business owners and media can download
the reports at http://www.rosettastone.com/ccrelease.
About Rosetta Stone Inc.
Rosetta Stone Inc. is changing the way the world learns languages. Rosetta
Stone provides interactive solutions that are acclaimed for the power to
unlock the natural language-learning ability in everyone. Available in more
than 30 languages, Rosetta Stone language-learning solutions are used by
schools, organizations and millions of individuals in over 150 countries
throughout the world. The company was founded in 1992 on the core beliefs that
learning a language should be natural and instinctive and that interactive
technology can replicate and activate the immersion method powerfully for
learners of any age. The company is based in Arlington, VA. For more
information, visit RosettaStone.com and RosettaStone.com/pro.
“Rosetta Stone” and “TOTALe” are trademarks of Rosetta Stone Ltd., registered
and/or used in the U.S. and other countries.
Rosetta Stone Inc.
Steve Somers, CFA
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