Jamba Juice Teams Up With Students In Pasadena To Launch Innovative Health And Wellness Program

Jamba Juice Teams Up With Students In Pasadena To Launch Innovative Health And
                               Wellness Program

"Team Up For a Healthy Breakfast" Challenge Designed to Encourage Healthier
Start to Students' Day

PR Newswire

EMERYVILLE, Calif., March 7, 2013

EMERYVILLE, Calif., March 7, 2013 /PRNewswire/ --Jamba Juice® announced today
its participation in a breakfast challenge designed to increase the number of
students who consume breakfast on a daily basis. From March 4 through March
22, students at both Pasadena High School and Marshall Fundamental School in
the Pasadena Unified School District (PUSD) will compete against each other to
see which school can drive the highest percentage of students to eat breakfast
at school.

GENYOUth Foundation, a nonprofit organization dedicated to nurturing child
health and wellness through improved nutrition and physical activity is
supporting Jamba in the event by providing a turnkey physical activity
solution as part of Jamba's "Team Up For a Healthy America" campaign, which
encourages kids to adopt better dietary and physical activity habits and
provides athletic equipment to schools across the nation.

PUSD will host Jamba and GENYOUth officials during a post-launch event on
Thursday, March 7^th at Pasadena High School, to celebrate this unique
partnership of students, service providers and businesses working together to
make a difference in the health of our nation's youth. The promotion of
consuming a healthy breakfast also aligns with the district's wellness policy
and the acknowledgement that health and academic success are interrelated.

The participating PUSD high school that generates the highest percentage of
participation in the Breakfast Challenge will be awarded a GENYOUth Physical
Activity Ring, which is an innovative, portable device that encourages kids of
all levels of athletic ability to increase their physical activity. Pairing
the activity ring with the breakfast challenge will help to address both the
dietary and physical activity needs of our nation's youth and encourage better
overall fitness.

"We are pleased to support the PUSD's efforts in making sure kids are starting
their day with a healthy breakfast," said Jamba chairman, president and CEO
James D. White. "Our JambaGO™ smoothie machines, which make healthy breakfast
options more readily available for students, and our 'Team Up For a Healthy
America' program, which educates them about health and wellness in a fun way,
are the perfect solution to driving incremental participation in school
breakfasts. We are also thrilled with the support from GENYOUth, as it sets an
example of how organizations like ours can work together to inspire and
empower kids to live healthier, more active lives." 

About Jamba Juice Company
Founded in 1990, Jamba Juice Company (NASDAQ:JMBA) is a leading restaurant
retailer of better-for-you, specialty beverage and food offerings, which
include great tasting, whole fruit smoothies, fresh squeezed juices and juice
blends, hot coffee and teas, hot oatmeal, breakfast wraps, bistro sandwiches
and mini-wraps, California Flatbreads™, frozen yogurt, and a variety of baked
goods and snacks. Jamba-branded products for at-home enjoyment are also
available through select retailers across the nation and in Jamba outlets. As
of October 2, 2012, there were 788 store locations globally. Jamba is a proud
sponsor of "Team Up for a Healthy America" in the fight against childhood
obesity and encourages fans to join the Team Up community of celebrities,
athletes and other leaders committed to getting kids active and involved at
www.myhealthpledge.com. Fans of Jamba Juice can learn more about specific
offerings and promotions, and find a location near them by visiting the Jamba
Juice website at www.JambaJuice.com, becoming a Jamba insider at
www.JambaJuice.com/insider, liking our page on Facebook at
www.Facebook.com/JambaJuice, following us on Twitter at
www.Twitter.com/JambaJuice or by contacting Jamba's Guest Services team at
1-866-4R-FRUIT (473-7848).

About GENYOUth Foundation
Founded through an unprecedented public-private partnership with National
Dairy Council (NDC) and the National Football League (NFL) committed to child
health and wellness, GENYOUth brings leaders in health, education, government
and business together in a movement to help America's youth achieve a
healthier future. Their flagship program, Fuel Up to Play 60 (FUTP 60), is the
largest health and wellness program in schools across the country and is
currently active in more than 73,000 schools. Launched with additional
partnership support from the U.S. Department of Agriculture (USDA), FUTP 60
encourages youth to consume nutrient-rich foods (low-fat and fat-free dairy,
fruits, vegetables and whole grains) and achieve at least 60 minutes of
physical activity every day. GENYOUth and FUTP 60 empower youth to take action
for their own health by implementing long-term, positive changes for
themselves and their schools. When youth take action, change can happen. For
more information, visit www.GENYOUthFoundation.org

SOURCE Jamba Juice Company

Website: http://www.jambajuice.com
Contact: For Jamba Juice Company, Mike Fuccillo, Dir. Communications,
mfuccillo@jambajuice.com, +1-510-596-0100 X-7
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