Premier Holding Announces First Large-Scale Implementation of Its New Strategy: Ziyad Foods of Illinois

Premier Holding Announces First Large-Scale Implementation of Its New Strategy: 
Ziyad Foods of Illinois 
TUSTIN, CA -- (Marketwire) -- 03/07/13 --  Premier Holding
Corporation (OTCQB: PRHL) today announced the first successful
implementation of its strategy to seamlessly integrate existing
customers of The Power Company USA, LLC (TPC) by converting them into
clients for its sister subsidiary, Energy Efficiency Experts (E3).  
PRHL's recently acquired subsidiary, The Power Company USA, LLC, has
successfully converted a substantial client of its deregulated power
services over to E3's energy efficiency program. Ziyad Foods (Ziyad
Brands, Ziyad Brothers) has been a long-standing client of TPC,
whereby TPC has been providing power to all its facilities throughout
Illinois, including its 150,000 square-foot main facility in Cicero,
providing about 1 million Kwhs of electricity a year, with
significant savings and budget certainty.  
Ziyad Foods enthusiastically received an offer to survey its
facilities and propose energy efficiency solutions to further reduce
its energy costs. These surveys have already taken place, and after a
detailed analysis, E3 will provide an array of solutions to reduce
energy costs in its lighting, HVAC and entire building envelope by an
estimated 20 percent to 30 percent or more. 
"This comes as no surprise, other than how quickly it occurred," said
Randall Letcavage, president and CEO of PRHL, upon receiving the
news. "We have always known that in business, and especially the
energy business, having a proven performance with a client is the
surest way of growing that business. This is exactly why we
integrated these two companies... to provide greater savings to our
Patrick Farah, a managing partner of TPC, added, "We are very excited
about the early success we are having in going back to our existing
customers and offering them additional means to save money on
electricity. We have such a history of providing our clients
significant savings that they are very receptive to our offer of
finding additional savings for them. The E3 line of products and
services are a perfect fit." 
About Ziyad Foods
 Ziyad Foods began as Ziyad Brothers Importing,
originally formed as Syrian Bakery & Grocery Inc., and founded in
1966 by Ahm
ad and Ibrahim Ziyad. Their business began as a small
retail outlet on the south side of Chicago, specializing in
hard-to-find Middle Eastern food products as well as the first pita
bread bakery in Chicago catering to the Middle Eastern ethnic
community. Ten years later, they purchased their first warehouse,
located at 21st Street and Western Avenue. Ziyad Brothers Importing
was born. This warehouse was approximately 30,000 square feet and
serviced most retail chains in Chicago and surrounding cities,
including Jewel and Dominick's, as well as the city's ethnic markets.
In 1995, Ziyad Brothers Importing consolidated facilities and moved
into the current location in Cicero, Ill. This new, 150,000 sq. ft.
facility gave Z.B.I. the ability to bake pita bread, pan Jordan
Almond candy, roast nuts, seeds and coffee as well as warehouse and
distribute imported products under one roof. The facility supports an
impressive showroom as well as their administrative offices.  
Z.B.I's capabilities and accomplishments include: distribution to 46
states and six countries, Imports and distributes over 1,200 items,
manufactures Pita bread, roasts a full line of Mediterranean nuts and
seeds, roasts fresh coffee beans, and exclusive rights to import a
large number of famous brands. Importantly, Z.B.I. has made some
great recent strides with their supermarket program. Offering a
variety of set program sizes ranging from 4 f
eet to 32 feet, Z.B.I.
is now branching out from beyond the ethnic-only market to mainstream
supermarkets. With a new generation of thinking, Z.B.I. is now
positioned to grow its distribution through acquisitions and
continued product enhancements. 
About Premier Holding Corp.
 The Company provides financial support
and management expertise, which includes access to capital,
financing, legal, insurance, mergers, acquisitions, joint ventures
and management strategies. The Company also intends to acquire clean
technology companies and/or green products and services that are
accretive and that can be seamlessly integrated and utilize the
overall economics of such products and services for the benefit of
its customers. Through subsidiaries we offer renewable energy
production, energy efficiency products and services to commercial
middle-market companies, Fortune 500 brands, developers and
management companies of large-scale residential developments.
Additional integrated business offerings include direct energy
services as power purchase agreements (PPAs), energy financing and
leasing of generation programs in urban and rural real estate
environments, lighting efficiency systems and refrigeration systems.
For more information visit PRHL Investors Relations: 
About The Power Company (TPC)
 The Power Company USA, LLC is a
professional energy services firm offering brokerage and consulting
services with a progressive and unique perspective on energy
management based in Chicago, Illinois. Their mission is to assist
companies in reducing and managing their electricity expenses. Their
diverse portfolio of providers, transparent pricing, and unparalleled
industry experience offers customers the freedom of exploring all of
their options when it comes to choosing the best plan and provider.
Operating in all currently deregulated states, including Texas, New
York and Illinois, TPC and its partners/suppliers have provided an
invaluable service to millions of clients. Their team has consulted
and/or serviced such prominent companies, organizations and
governmental entities such as: The City of Dallas, Choice Hotels,
Apex Hospital Systems, Mercedes Dealerships, Leona's Restaurant
Group, McDonald's, and many others. Because of the large amount of
business transacted and their long-standing relationships with
Regional Energy Suppliers, TPC is assured to provide the most
competitive prices in the industry. For more information visit: 
About Energy Efficiency Experts (E3) 
 E3 is an Energy Services
Company (ESCO) formed by PRHL to provide the best of breed solutions
to its clients. By maintaining a "product agnostic" approach, E3's
experts will prescribe the best solution for the unique circumstances
of its clients after careful survey and analysis. Through its
 acquisitions and alliances, E3 strives to provide the
most current, but fully vetted solutions in energy generation and
energy reduction technologies, as well as management tools which
capture the client for future opportunities. Recent acquisitions
include Green Central and Active ES Lighting Controls. Strategic
alliances include Orion Energy Systems, Muni-Fed Energy, and Energy
Innovation Enterprises. These alliances further advance E3's business
strategy of providing only those technologies that have proven
themselves in the field in both technical sophistication/reliability
and financial justification. For more information visit: 
Premier Holding Corp. Safe Harbor
 This press release contains
certain statements that may include "forward-looking statements" as
defined in the Private Securities Litigation Reform Act of 1995.
These forward-looking statements are often identified by the use of
forward-looking terminology such as "believes," "expects,"
"anticipate," "optimistic," "intend," "will" or other similar
expressions. The Company's actual results could differ materially
from those anticipated in these forward-looking statements as a
result of a variety of factors, including those discussed in the
Company's periodic reports that are filed with the Securities and
Exchange Commission and available on its website at All forward-looking statements attributable to
the Company or persons acting on its behalf are expressly qualified
in their entirety by these factors. Other than as required under
applicable securities laws, the Company does not assume a duty to
update these forward-looking statements.  
Martin Stein
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