SodaStream Canada Adds Iconic Kraft Canada Brands to Flavoured Syrup Portfolio

SodaStream Canada Adds Iconic Kraft Canada Brands to Flavoured Syrup Portfolio 
Crystal Light™, Country Time™, and Kool-Aid™ sparkle up the drink menu 
for making soda at home with SodaStream 
WINNIPEG, Manitoba, March 7, 2013 /CNW/ - Beverage carbonation systems maker 
SodaStream Canada Ltd. is announcing a new partnership with Kraft Canada Inc. 
for flavours for use in its soda-makers that turn regular tap water into fizzy 
soft drinks and sparkling beverages in seconds. The low-calorie drink mix 
Crystal Light, the lemonade drink mix Country Time and the multi-flavoured 
Kool-Aid drink mix are now available as Soda Mix flavours across retail 
outlets in Canada including Home Outfitters, Bed Bath and Beyond, Sears and 
London Drugs Limited. 
"The addition of Crystal Light, Country Time and Kool-Aid brands to the 
Canadian SodaStream family provides our customers with a broader menu for 
creating delectable soft drinks and carbonated beverages at home," said Marta 
Mikita-Wilson, President of SodaStream Canada. 
SodaStream Canada's range of more than sixty Soda Mixes produces twelve liters 
of carbonated soft drink per container, which is equivalent to thirty-three, 
twelve-ounce cans. The new Kraft Canada brand flavours available are the 

    --  Kool-Aid: Cherry, Grape and Tropical Punch
    --  Crystal Light: Lemonade, Raspberry Lemonade and Fruit Punch
    --  Country Time: Goodness Country Time Lemonade, and Country Time

About SodaStream SodaStream manufactures beverage carbonation systems, which 
enable consumers to easily transform ordinary tap water instantly into 
carbonated soft drinks and sparkling water. Soda makers offer a highly 
differentiated and innovative solution to consumers of bottled and canned 
carbonated soft drinks and sparkling water. Our products are environmentally 
friendly, cost effective, promote health and wellness, and are customizable 
and fun to use. In addition, our products offer convenience by eliminating the 
need to carry bottles home from the supermarket, to store bottles at home or 
to regularly dispose of empty bottles. Our products are available at more than 
60,000 retail stores in 45 countries around the world.  For more information 
on SodaStream, please visit the Company's website:

Forward Looking Statement This release contains forward-looking statements, 
which express the current beliefs and expectations of management. Such 
statements are based on management's current beliefs and expectations and 
involve a number of known and unknown risks and uncertainties that could cause 
our future results, performance or achievements to differ significantly from 
the results, performance or achievements expressed or implied by such 
forward-looking statements. Important factors that could cause or contribute 
to such differences include risks relating to: our ability to expand into our 
target markets, including the United States; our ability to continue to 
develop or maintain our presence in retail networks; our ability to develop 
and implement production and operating infrastructure to effectively support 
our growth; the success of our marketing campaigns and media spending in terms 
of increased sales or increased product and brand name awareness; our ability 
to maintain our customer base in markets where we have an established 
presence; the risks associated with our reliance on exclusive arrangements for 
the distribution of our home beverage carbonation systems and consumables in 
each of the markets in which we use third-party distributors; our ability to 
compete effectively with other companies which currently offer, or may offer 
in the future, competing products; potential product liability claims if any 
component of our home beverage carbonation systems is misused; our ability to 
protect our intellectual property rights; our being found to have a dominant 
position in certain markets which may place limits on our ability operate; 
risks associated with our being subject to fluctuations in currency exchange 
rates; our potential exposure to greater than anticipated tax liabilities; our 
products being subject to extensive governmental regulation in the markets in 
which we operate; adverse conditions in the global economy which could 
negatively impact our customers' demand for our products; and other factors 
detailed in documents we file from time to time with the United States 
Securities and Exchange Commission.  Forward-looking statements in this 
release are made pursuant to the safe harbor provisions contained in the 
Private Securities Litigation Reform Act of 1995.

Marta Mikita-Wilson, President, SodaStream Canada, +1-877-436-5866,; Melanie Kreiter, SS|PR, +1-847-415-9320,

SOURCE: SodaStream Canada

To view this news release in HTML formatting, please use the following URL:

CO: SodaStream Canada
ST: Manitoba

-0- Mar/07/2013 18:58 GMT

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