Aflac's New Calculator Helps Show Real Cost of Accident and Illness

     Aflac's New Calculator Helps Show Real Cost of Accident and Illness

Innovative online tool helps educate consumers by illustrating medical,
household and out-of-pocket expenses for treatment of specific injuries and
diseases

PR Newswire

COLUMBUS, Ga., March 7, 2013

COLUMBUS, Ga., March 7, 2013 /PRNewswire/ --Aflac, the No. 1 provider of
supplemental and guaranteed-renewable insurance in the United States, has
launched the Real Cost Calculator, an innovative online tool that helps
consumers understand the costs associated with common illnesses and injuries
such as cancer, heart attack, fractured limbs and others. With health care
costs on the rise, consumers may not be aware of the out-of-pocket medical and
household costs they will face if they or a family member are injured or
diagnosed with an illness – even if they have major medical insurance.

(Photo: http://photos.prnewswire.com/prnh/20130307/CL72636 )

Data from the calculator shows that medical conditions like cancer or stroke
can result in thousands of dollars in unexpected out-of-pocket medical costs
and expenses. For instance, the mean charge for a hospital stay for a heart
attack is $65,427 according to the U.S. Department of Health & Human
Services.^1

Real Cost Calculator — Simple and Easy To Use
This interactive tool is designed to show in three easy steps, the potential
out-of-pocket medical and household costs and other expenses that are
associated with numerous injuries and illnesses. By visiting
aflac.com/realcost, consumers can get a better understanding of these costs
and how Aflac policies can help offset them.

"Every day I hear about consumers being blindsided by the unanticipated costs
of a medical emergency. The reality is that costs for treatment show no sign
of decreasing -- which can mean that consumers will need to cover a wide range
of expenses associated with an accident or illness," said Michael Zuna, Aflac
executive vice president and chief marketing and sales officer. "Our goal with
the Real Cost Calculator is to not just reveal how quickly these costs can add
up, but to empower consumers to be more proactive when it comes to insurance
and preparing for the unexpected. We're also able to show them how Aflac can
help them in their time of need and cover a portion of those expenses."

How does the calculator work?
The Real Cost Calculator incorporates data from numerous national public
sources to show the average costs of a variety of medical conditions. In the
short time it takes to use the tool, consumers may be surprised to find:

  oThe average cost to treat a broken leg is more than $10,000.^2
  oThe average annual expense for people diagnosed with diabetes is
    $11,744.^3
  oSome of the newer cancer treatments can cost about $10,000 a month.^4

Visit aflac.com/realcost to test the new calculator and clearly see how Aflac
helps offset the real cost of an illness or injury.

^1 The Healthcare Cost and Utilization Project Nationwide Inpatient Sample
(NIS), 2010, Agency for Healthcare Research and Quality (AHRQ), accessed on
Feb. 4, 2013.
^2 Healthcare Leadership Council, accessed on Feb. 4, 2013.
^3 American Diabetes Association, Diabetes Care 31:596–615, 2008, accessed on
Feb. 4, 2013.
^4 American Cancer Society, accessed on Feb. 4, 2013.

About the Aflac Real Cost Calculator
Aflac's Real Cost Calculator is an innovative tool to help users understand
the real costs associated with illnesses or injuries. These costs include:

  oEveryday household expenses (rent/mortgage, utilities and car payments)
    that continue if you are unable to work – which for many people means not
    earning a paycheck.
  oOut-of-pocket costs for things such as transportation to follow-up medical
    appointments, caregiving, childcare and medical equipment.
  oMedical treatment expenses not covered by major medical insurance such as
    medication and physical therapy.

The Calculator incorporates data from numerous public sources (including
public health agencies, healthcare providers, and voluntary health
organizations) to show the average total costs of a variety of medical
conditions.

The data presented in this tool is for illustrative purposes only. The Aflac
policy payout values are averages; and are not guarantees of an amount to be
paid for the listed conditions. Aflac payout data shown is based on historical
claims over a 10-year period, across all product plans in force at the time.
The values represent the average amount of claims paid to a policyholder with
the condition over the timeframe (2000-2010). Aflac policies are not available
in all states and may vary by state and plan level. Benefits payable are
determined at time of claim.

The Real Cost Calculator demonstrates how Aflac's products help provide
policyholders with a safety net if they are sick or hurt.

About Aflac
When a policyholder gets sick or hurt, Aflac pays cash benefits fast. For
nearly six decades, Aflac insurance policies have given policyholders the
opportunity to focus on recovery, not financial stress. In the United States,
Aflac is the number one provider of guaranteed-renewable insurance. In Japan,
Aflac is the number one life insurance company in terms of individual policies
in force. Aflac individual and group insurance products provide protection to
more than 50 million people worldwide. For seven consecutive years, Aflac has
been recognized by Ethisphere magazine as one of the World's Most Ethical
Companies. In 2013, FORTUNE magazine recognized Aflac as one of the 100 Best
Companies to Work For in America for the 15th consecutive year. Also, in 2013,
FORTUNE magazine included Aflac on its list of Most Admired Companies for the
12th time, ranking the company number one in the life and health insurance
category. Aflac Incorporated is a Fortune 500 company listed on the New York
Stock Exchange under the symbol AFL. To find out more about Aflac, visit
aflac.com or espanol.aflac.com.

*The information provided in this tool is illustrative only. These values do
not guarantee an amount to be paid for the listed conditions. Policies may not
be available in all states, and benefits may vary by state and plan level
selected. Benefits payable are determined at time of claim. "Help From Aflac"
benefit payout data shown is based on Aflac claims paid from 2000 to 2010,
across all plans in force at the time, for the specific illness or injury
shown. The dollar amounts shown represent the average amount of claims paid to
a policyholder with that condition during the time frame from 2000-2010.

(Logo: http://photos.prnewswire.com/prnh/20100423/CL92305LOGO )

Media Contacts:
Kip Havel          Cathleen Bleers
Aflac              Hill + Knowlton Strategies
706.243.5543       312.255.3123
khavel@aflac.com  cathleen.bleers@hkstrategies.com

SOURCE Aflac

Website: http://www.aflac.com
 
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