Born Free(R) Announces Online Pledge During March's Colic Awareness Month to
Help Parents of Fussy and Colicky Babies
The Company Expands Resources Following Survey That Reveals Moms of
Colicky Babies Feel Compelled to Stay Home, and Hesitate to Ask for
WOONSOCKET, RI -- (Marketwire) -- 03/07/13 -- Born Free(R), a leader
in premium infant feeding products, recognizes the second annual
Colic Awareness Month in March by launching an online pledge. The
pledge enlists friends and family members to help parents of
newborns, especially those who have fussy and colicky babies,
promising assistance in a variety of ways to get through difficult
times. The company has also expanded upon their online colic resource
for parents, offering tips from experts, and colic-reducing and
Born Free launched a colic pledge at
www.newbornfree.com/TakeThePledge with the goal of obtaining 10,000
participants to help a friend or family member who has a newborn
baby. Those agreeing to the pledge would donate an hour of their time
to help parents by doing things such as: watching baby while mom
takes a nap or a shower, bringing the family a home-cooked meal, or
taking baby for a walk.
Colic, a condition where otherwise healthy newborn babies cry for
more than three hours a day, for three days a week, for more than
three weeks in a row, affects an estimated 20% of newborns in the
U.S., according to the American Academy of Pediatrics. A February
2013 survey conducted by Clarity Research with moms of colicky babies
and first-time expectant mothers, further revealed the affect colic
has on families. The survey showed that moms of colicky babies find
it difficult to leave the home, and that having a colicky baby was
affecting the entire family, yet moms are hesitant to ask for help.
Further, many expectant moms have not assisted friends who have
colicky babies, yet almost all would be willing to babysit or give
their friend some alone time.
Specific findings of moms with colicky babies include:
-- Eighty percent say that colic has moderately or significantly affected
their ability to leave the house.
-- Nearly 80% are hesitant to ask friends or family for help or support.
-- More than 65% report that colic had a moderate or significant impact
their relationship with a partner.
Specific findings of first-time expectant moms include:
-- Nearly 80% are somewhat, very, or extremely concerned about having a
baby with colic.
-- Only 40% of respondents have babysat for a friend with a colicky baby,
however nearly 90% are willing to pledge to offer help to a mom.
Incorporating the findings of the survey, and in celebration of Colic
Awareness Month, Born Free has expanded their support site at
www.newbornfree.com/colicawareness with expert advice from Dr. Alan
Greene, pediatrician, author, and renowned children's health expert.
The resource also includes information from lactation consultants,
and an article by Elizabeth Jackson, acting Chief Marketing Officer,
columnist, and mom of three, who provides a real-life mom's look at
coping with colic.
Choosing the right techniques to soothe baby is a resounding theme in
being colic-aware. The Clarity study revealed that moms try different
tactics to soothe colicky babies, including baby massage and
swaddling. Eighty percent of moms with colicky babies also praised
bottles, noting that they believe a baby's bottle played a moderate
or significant role in helping to ease symptoms of colic.
"Several colic solutions have proved to be helpful in relieving
baby's discomfort, from gentle motion, to soothing noises, and
sucking on a pacifier or thumb," said Dr. Alan Greene. "Breast is
best when possible, but for the times parents use bottles, switching
to those designed to reduce gas, like Born Free bottles, could be
beneficial in reducing colic symptoms."
The unique Born Free ActiveFlow(R) Venting Technology is clinically
designed to reduce colic and gas. The two-part venting system was
modeled after a mother's natural milk flow in order to reduce the
amount of air ingested when compared to other bottles. The goal is to
offer babies a calm feeding experience. Born Free pacifiers and the
new Bliss(TM) Feeding Pillow are also developed with the reduction of
colic in mind.
To learn more about Colic Awareness Month, and to read expert tips
and real mom stories, visit: www.newbornfree.com/colicawareness.
About Born Free
Born Free, a leader in juvenile feeding products,
introduced the first BPA-free baby bottle in 2006 upon the company's
inception. Born Free now distributes an innovative portfolio of
feeding products and accessories worldwide for babies and toddlers,
including: bottles, training and drinking cups, pacifiers and
teethers, feeding pillows and more. Born Free was acquired by Summer
Infant, Inc. in March 2011. Additional information about Born Free,
including product information and details about colic awareness, can
be found at: www.newbornfree.com.
About Summer Infant, Inc.
Based in Woonsocket, Rhode Island, the
company is a designer, marketer and distributor of branded durable
juvenile health, safety and wellness products for ages 0-3 years,
which are sold principally to large U.S. retailers. The company sells
proprietary products in a number of different categories, including
nursery audio/video monitors, safety gates, bath products, bed rails,
nursery products, booster and potty seats, infant bedding, bouncers,
travel accessories, highchairs, swings and nursery furniture. For
more information, visit: www.summerinfant.com.
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