Hitachi Aloka Medical Releases Noblus, Advanced Versatile Ultrasound with Flexible Style

  Hitachi Aloka Medical Releases Noblus, Advanced Versatile Ultrasound with
                                Flexible Style

  PR Newswire

  ZUG, Switzerland, March 6, 2013

ZUG, Switzerland, March 6, 2013 /PRNewswire/ --

At ECR 2013, 7 - 11 March, Vienna, Hitachi Medical Systems Europe will for the
first time in Europe be showcasing Noblus, an advanced versatile and compact
ultrasound platform.


Ultrasound imaging plays an essential part in medical diagnosis throughout
today's healthcare environment. With its premium features and large
user-friendly display, the new Noblus from Hitachi Aloka Medical was developed
as a diagnostic ultrasound platform that can be used in many different
clinical settings for a wide variety of examinations.

The Noblus is designed in the form of a laptop PC with an optional cart,
bringing a flexibility of style optimising its use, whether on a desk in the
consultation room, at the patient bedside in ICU, or in an emergency room. As
a winner of the Good Design Award 2012, the quality of its design has already
been acknowledged by the Japan Chamber of Commerce and Industry.

Although compact in design, Noblus has premium features that can be exploited
in many different applications, including Real-time Tissue Elastography*, a
premium feature previously found only on larger cart-based systems, which is
used to assess the relative elasticity of tissue, providing increased
diagnostic confidence in the benign or malignant nature of lesions in the
breast, thyroid, prostate, gastrointestinal tract, and many others.

Product Features

Premium performance

  *Migrated from high-end HI VISION systems, Hitachi Aloka's unique Ultra
    BE*, the digital signal circuit dedicated to ultrasound processing, brings
    reliable diagnostic performance and premium image quality to the Noblus;
  *The system is equipped with functions for detailed evaluations including
    Real-time Tissue Elastography, software for contrast agent imaging, 4D
  *Noblus has its own dedicated range of smart connector transducers for
    standard applications, and is compatible with many transducers from the HI
    VISION series: specialist transducers for biopsy, interventional,
    intraoperative, endocavity and endoscopic examinations; and
  *The system supports Single Crystal transducers where the entire element
    array is created from a single crystal, providing higher sensitivity and
    wider bandwidths than achieved with traditional transducers.

Flexible design for use in various clinical scenarios

  *Its unique space-saving design allows the operating console to fold up,
    providing more desk space between exams;
  *When used on the cart, the height can be adjusted to comfortably
    accommodate seated or standing operation;
  *Equipped with a battery and supporting wireless DICOM communication,
    Noblus offers smooth mobility for portable rounds within the hospital;
  *The monitor can be tilted and swivelled, reducing unnecessary stretching
    and strain on the examiner; and
  *Smart Touch Feature allows parameter adjustment by direct touch of the
    screen, allowing the examiner to maintain his focus on the ultrasound

*Real-time Tissue Elastography, Ultra BE, Ultra BE/Ultrasound Broadband Engine
are registered trademarks or trademarks of Hitachi Medical Corporation in
Japan and other countries.

Noblus, with its premium features and flexible style is expected to bring the
clinical benefits of high-end diagnostic ultrasound into new areas of

About Hitachi Medical Systems Europe Holding AG

Hitachi Medical Systems Europe Holding AG, located in Zug, Switzerland, is a
100% subsidiary of Hitachi Medical Corporation, based in Tokyo, Japan. The
company is a first choice supplier of open and powerful high-field MRI
systems, multi-slice CT systems as well as medical ultrasound and optical
topography devices. Ultrasound expertise encompasses clinical applications
including general radiology, internal medicine, gynecology, cardiology,
gastroenterology, urology and surgery. Hitachi Medical Systems offer a
complete range of solutions to address a wide range of medical challenges.

For more information about Hitachi Medical Systems Europe Holding AG, please
refer to

About Hitachi Aloka Medical, Ltd.

Hitachi Aloka Medical, Ltd., based in Tokyo, Japan, is a subsidiary of Hitachi
Medical Corporation, headquartered in Tokyo, Japan. The company is committed
to delivering advanced diagnostic ultrasound systems to meet the needs of
physicians and patients. The company was formed when Aloka Co., Ltd., became a
100% subsidiary of Hitachi Medical Corporation on 3 March, 2011 and on 1
April, 2011 changed its name to Hitachi Aloka Medical, Ltd. As a result, the
company has taken its position as one of the world's largest ultrasound
companies. Hitachi Aloka Medical is active in the following three core areas:
Medical Electronic Systems (diagnostic ultrasound); General Analytical
Instruments (radiation measurement); and Clinical Laboratory Systems (specimen
pre-processing). Aloka commercialized medical ultrasound equipment for the
first time in the world in 1960 and as Hitachi Aloka Medical, Ltd., continues
to promote the ultrasound business under its highly valued Aloka brand.

For more information about Hitachi Aloka Medical, Ltd., please refer to

Contact Hitachi Medical Systems Europe Holding AGRomea Wallnoefer Sumpfstrasse
13 CH-6300 Zug Phone +41(0)41-748-63-33 E-Mail

Barbara Steinberg Steinberg Consulting │ Healthcare Communication Phone
+41(0)76-251-47-98 E-Mail
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