Badgeville Launches Gamification Integration for Adobe Marketing Cloud

    Badgeville Launches Gamification Integration for Adobe Marketing Cloud

The #1 gamification platform launches industry's most comprehensive offering
for marketers to instantly capture customer behavior insights with Adobe
SiteCatalyst, Test&Target, and Recommendations

PR Newswire

REDWOOD CITY, Calif., March 6, 2013

REDWOOD CITY, Calif., March 6, 2013 /PRNewswire/ --Badgeville, the #1
gamification and behavior management platform, today announced the launch of
Badgeville for Adobe Marketing Cloud, the most comprehensive of its kind
product offering that empowers digital marketers and analytics professionals
to gain actionable insights from customer behavior data and enhance customer
engagement across their entire portfolio of digital properties. Badgeville
empowers marketers to both understand and influence customer behavior
occurring across their digital touchpoints, such as website, mobile
applications, online store, and communities.

World-class brands such as, Samsung, and hundreds more use
Adobe Marketing Cloud as their core analytics platform, and Badgeville's
Behavior Platform to measure and optimize customer behavior.

Understanding customer behaviors across a multitude of channels and creating
actionable engagement programs is becoming the key to driving retention and
loyalty. "The customer data explosion shows no signs of abating. Companies
need strong customer analytics capabilities to get a handle on customer data
and make meaningful decisions based on analytical insights," wrote Srividya
Sridharan in a report entitled "The State Of Customer Analytics 2012", by
Forrester Research Inc, August 8, 2012.

The Forrester report also found that that 54% of customer analytics
professionals are challenged by managing and integrating data from a variety
of sources.

Badgeville for Adobe Marketing Cloud provides a pre-built solution that
eliminates the need for marketers to manually integrate customer behavior data
in their analytics platform. This enables marketers to easily understand what
their customers are doing before and after a purchase, providing valuable
trend analysis based on user behavior. With Badgeville's award-winning
gamification platform, marketers can also create programs using Engagement
Mechanics to encourage more of the high-value behavior. Badgeville customers
typically experience a 20 percent to more than 100 percent lift in these key
business objectives.

" has strategic partnerships with both Badgeville and Adobe, so
the availability of Badgeville for Adobe Marketing Cloud is very important to
us. Launching Rewards powered by Badgeville was a huge
milestone for our organization allowing us to engage customers in a new,
social way and to reward them for their loyalty," said Brent Carter, VP of
Customer Retention at "Badgeville's Genesis integration with
Adobe SiteCatalyst will allow us to further optimize and measure the success
of the program with a seamless view through our web analytics lens. And, we're
similarly excited about the opportunities that Badgeville integrated with
Adobe Test&Target present."

Badgeville for Adobe Marketing Cloud features integrations into three
Marketing Cloud portfolio products: SiteCatalyst, Test&Target, and

  oThe SiteCatalyst pre-built connector is enabled via Genesis Labs. Once
    turned on, the behavior data from a website measured by Badgeville flows
    into SiteCatalyst automatically. Marketers can use this additional data to
    gain insights about customer engagement and actions performed across all
    of their digital touchpoints.
  oThe Test&Target Integration Blueprint provides step-to-step guidance for
    testing Badgeville Engagement Mechanics across different customer
    audiences. By determining the most effective mechanisms for engaging
    customers, marketers can create stickier user experience and boost
  oThe Recommendations Integration Blueprint provides step-to-step guidance
    to display product recommendations based on how engaged users are.
    Marketers can now position and recommend the best products for their most
    engaged customers to maximize commerce.

"By marrying Badgeville's Behavior Data with SiteCatalyst's key online
marketing metrics, brands can create a more comprehensive picture of their
most engaged customers and design experiences to create more of them," said
Kris Duggan, CEO, Badgeville. "Badgeville has driven significant increases in
engagement for world-class brands, and we look forward to partnering with more
of Adobe's visionary customers to help them increase customer adoption, social
loyalty and conversions across their digital landscape."

For more information on Badgeville for Adobe Marketing Cloud, please visit

About Badgeville

Badgeville, the #1 gamification and behavior management platform, enables
companies in virtually every industry to influence and measure user behavior.
World-class businesses in more than 20 countries use Badgeville's Behavior
Platform, an award-winning Platform-as-a-Service (PaaS) solution, to increase
customer loyalty, user engagement, and employee performance across an
organization's websites, mobile apps and enterprise applications. With over
200 customers, Badgeville brings Game Mechanics, Reputation Mechanics, and
Social Mechanics to industry leaders and innovators including Deloitte, EMC,
Oracle, Citrix Systems, Autodesk, Bell Media, NBC, Universal Music,
Recyclebank, VMware, and more. Founded in 2010, Badgeville is based in Redwood
City, Calif. and has offices in New York and Europe. (To learn more follow
@Badgeville or visit

SOURCE Badgeville

Contact: Sarah Hilmer, +1-317-340-5301,
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