Reliv International Reports Fourth-Quarter and Full-Year Financial Results for 2012

Reliv International Reports Fourth-Quarter and Full-Year Financial Results for
2012

CHESTERFIELD, Mo., March 6, 2013 (GLOBE NEWSWIRE) -- Reliv International, Inc.
(Nasdaq:RELV), a maker of nutritional supplements that promote optimal health,
today reported its financial results for the fourth quarter and full year of
2012.

Fourth-Quarter Results

Reliv reported net sales of $16.91 million for the fourth quarter of 2012,
compared with sales of $16.89 million for the fourth quarter of 2011, an
increase of 0.1 percent. U.S. sales declined by 3.2 percent for the quarter
compared with the same quarter in 2011. International sales for the quarter
increased 13.1 percent, led by significant growth in Europe, which reported an
increase of 49.5 percent.

Reliv reported net income of $437,000, or $0.03 per diluted share, for the
fourth quarter of 2012 compared with net income of $320,000, or $0.03 per
diluted share, for the fourth quarter of 2011. Income from operations for the
fourth quarter of 2012 was $611,000 compared with $471,000 in the same quarter
of 2011.

Full-Year Results

Reliv reported net sales of $68.71 million for 2012 compared with net sales of
$73.88 million in 2011. U.S. net sales decreased from $60.88 million to $53.80
million. Net sales in Reliv's foreign markets for 2012 increased 14.7 percent
compared with net sales for 2011. Net sales were particularly strong in
Europe, where net sales increased by $2.73 million, or 72.7 percent. Growth in
the European market in 2012 was driven by strong increases in new distributor
enrollments and new Master Affiliate qualifications, along with the launch of
Reliv NOW^® with LunaRich^® in October 2012.

Net income for 2012 was $1.36 million compared with $1.05 million in 2011.
Diluted earnings per share were $0.11 in 2012 compared with $0.08 in 2011.

"The net sales increase in the fourth quarter of 2012 compared with the fourth
quarter of 2011 marks the first quarterly year-over-year net sales increase in
more than five years at Reliv," said Robert L. Montgomery, chairman and chief
executive officer of Reliv. "We believe that with continuing growth in Europe
and initiatives underway worldwide it is the first of many to come."

"Reliv Europe has recorded 13 straight quarters of year-over-year growth and
continues to show strong momentum," he added. "When compared to the previous
year, the number of distributors in Europe increased 79.7 percent in 2012
after climbing 77.4 percent in 2011. We expect to officially open in France in
the spring of 2013, our 16^th country of operation. We expect France to
provide continued opportunities, momentum and improved economies of scale."

"In the United States, Reliv expanded its exclusive LunaRich product line with
the January 2013 introduction of LunaRich X™ (concentrated lunasin in capsule
form). We also launched a new points-based LunaRich wellness system, which is
an easy-to-understand way for our distributors to share LunaRich products and
for customers to design their own LunaRich regimen. We believe this system,
the first of its kind at Reliv, will help make the leading-edge science of
lunasin easier to understand and make our LunaRich products easier to use,"
Montgomery said.

"In coordination with our public relations agency, we developed an aggressive
campaign to build awareness of lunasin and LunaRich," he added. "LunaRich
products have appeared on local TV and in newspapers across the country, and
we now are targeting national mainstream media. We believe such exposure will
lead to increased demand for our products."

"On March 1, 2013, we implemented a new pricing structure. As the result of
higher commodity and ingredient costs, we increased prices — our first in more
than four years — however, we also increased servings per unit and cut
shipping fees. The resulting price per serving is only pennies higher for most
products, and we believe the reduced shipping will help eliminate a common
point-of-sale objection," Montgomery said.

"Our strategic objective to simplify our business and increase efficiency
continues to produce results," he added. Reliv reported a reduction in
selling, general and administrative expenses of $175,000 for the fourth
quarter of 2012 and $1.93 million for all of 2012 compared with the prior-year
periods. Reliv had cash and cash equivalents of $5.80 million as of December
31, 2012, a decrease of $1.37 million from the balance as of December 31,
2011. Net cash generated from operating activities decreased to $2.47 million
in 2012 from $2.79 million in 2011.

As of December 31, 2012, Reliv had 57,430 distributors – an increase of 0.7
percent from December 31, 2011 – of which 7,060 are Master Affiliate level and
above. Master Affiliate is the level at which distributors are eligible to
earn generation royalties.

About Reliv International, Inc.

Reliv International, Inc., based in Chesterfield, Missouri, produces
nutritional supplements that promote optimal nutrition along with premium
skincare products. Reliv supplements address essential nutrition, weight loss,
athletic performance, digestive health, women's health, anti-aging and healthy
energy. The company sells its products through an international network
marketing system of independent distributors in 15 countries. Learn more about
Reliv at www.reliv.com, or on Facebook, Twitter or YouTube.

Statements made in this news release that are not historical facts are
"forward-looking" statements (as defined in the Private Securities Litigation
Reform Act of 1995) that involve risks and uncertainties and are subject to
change at any time. These forward-looking statements may include, but are not
limited to, statements containing words such as "may," "should," "could,"
"would," "expect," "plan," "anticipate," "believe," "estimate," "predict,"
"potential," "continue" or similar expressions. Factors that could cause
actual results to differ are identified in the public filings made by Reliv
with the Securities and Exchange Commission. More information on factors that
could affect Reliv's business and financial results are included in its public
filings made with the Securities and Exchange Commission, including its Annual
Report on Form 10-K and Quarterly Reports on Form 10-Q, copies of which are
available on the Company's web site, www.reliv.com.

                       – FINANCIAL HIGHLIGHTS FOLLOW –

Reliv International, Inc. and Subsidiaries                                  
ADD TWO                                                                     
                                                            
Condensed Consolidated Balance Sheets                                       
                                                            
                                                December 31, December 31,
                                                 2012         2011
                                                (Unaudited)  (Audited)
                                                            
Assets                                                       
Current assets:                                              
Cash and cash equivalents                        $5,801,042   $7,174,213
Accounts receivable,less allowances of $35,700  247,087      334,828
in 2012 and $70,300 in 2011
Accounts due from employees and distributors     109,346      43,191
Inventories                                      5,262,916    4,723,773
Other current assets                             1,070,301    1,136,376
Total current assets                             12,490,692   13,412,381
                                                            
Other assets                                     4,212,442    1,987,213
Intangible assets, net                           1,443,635    1,597,644
                                                            
Net property, plant and equipment                7,111,772    7,421,947
                                                            
Total assets                                     $25,258,541  $24,419,185
                                                            
Liabilities and stockholders' equity                         
                                                            
Total current liabilities                        $6,614,631   $6,110,449
Long-term debt, less current maturities          2,401,312    3,566,175
Other non-current liabilities                    660,728      256,710
                                                            
Total stockholders' equity                       15,581,870   14,485,851
                                                            
Total liabilities and stockholders' equity       $25,258,541  $24,419,185

                                                        
Reliv International, Inc. and Subsidiaries                               
ADD THREE                                                                 
                                                       
Consolidated Statements of Operations                                     
                                                       
                  Three months ended December Year ended December 31,
                   31,
                  2012          2011          2012        2011
                  (Unaudited)   (Unaudited)   (Unaudited) (Audited)
                                                       
Product sales      $15,016,025   $15,007,686   $61,097,180 $65,701,343
Handling & freight 1,892,979     1,877,845     7,612,709   8,178,557
income
                                                       
Net sales          16,909,004    16,885,531    68,709,889  73,879,900
                                                       
Costs and                                               
expenses:
Cost of products   3,511,453     3,468,769     13,685,581  15,105,416
sold
Distributor
royalties and      6,326,940     6,312,062     25,839,621  27,629,167
commissions
Selling, general   6,459,156     6,634,021     27,472,807  29,400,219
and administrative
                                                       
Total costs and    16,297,549    16,414,852    66,998,009  72,134,802
expenses
                                                       
Income from        611,455       470,679       1,711,880   1,745,098
operations
                                                       
Other income                                            
(expense):
Interest income    42,557        7,662         129,415     40,508
Interest expense   (17,164)      (33,618)      (99,502)    (138,967)
Other income       29,663        10,635        406,176     24,518
                                                       
Income before      666,511       455,358       2,147,969   1,671,157
income taxes
Provision for      230,000       135,000       789,000     623,000
income taxes
                                                       
Net income         $436,511      $320,358      $1,358,969  $1,048,157
                                                       
Earnings per
common share -     $0.03         $0.03         $0.11       $0.08
Basic
Weighted average   12,504,000    12,409,000    12,500,000  12,429,000
shares
                                                       
Earnings per
common share -     $0.03         $0.03         $0.11       $0.08
Diluted
Weighted average   12,643,000    12,410,000    12,654,000  12,429,000
shares
                                                       
Cash dividends
declared per       $0.01         $0.01         $0.03       $0.04
common share

                                                                       
Reliv International, Inc. and Subsidiaries                                               
ADD FOUR                                                                                   
                                                                     
Net sales by Market                                                                           
(in thousands)                                                                             
             Three months ended December 31,                 Change From
             2012                    2011                    Prior Year                
             Amount       % of sales Amount       % of sales Amount       %
                                                                     
United States 13,015       77.0%      13,444       79.6%      (429)        -3.2%
Australia/New 629          3.7%       597          3.5%       32           5.4%
Zealand
Canada        491          2.9%       470          2.8%       21           4.5%
Mexico        224          1.3%       219          1.3%       5            2.3%
Europe        1,757        10.4%      1,175        7.0%       582          49.5%
Asia          793          4.7%       981          5.8%       (188)        -19.2%
                                                                     
Consolidated  16,909       100.0%     16,886       100.0%     23           0.1%
total
                                                                     
Net sales by Market                                                                        
(in thousands)                                                                             
             Year ended December 31,                         Change From
             2012                    2011                    Prior Year                
             Amount       % of sales Amount       % of sales Amount       %
                                                                     
United States 53,801       78.3%      60,884       82.4%      (7,083)      -11.6%
Australia/New 2,111        3.1%       2,374        3.2%       (263)        -11.1%
Zealand
Canada        1,861        2.7%       2,139        2.9%       (278)        -13.0%
Mexico        1,056        1.5%       1,201        1.6%       (145)        -12.1%
Europe        6,481        9.4%       3,753        5.1%       2,728        72.7%
Asia          3,400        5.0%       3,529        4.8%       (129)        -3.7%
                                                                     
Consolidated  68,710       100.0%     73,880       100.0%     (5,170)      -7.0%
total
                                                                     
The following table sets forth, as of December 31, 2012 and 2011, the number of our
active distributors and Master Affiliates and above. The total number of active
distributors includes Master Affiliates and above.We define an active distributor as
one that enrolls as a distributor or renews its distributorship during the prior
twelve months.Master Affiliates and above are distributors that have attained the
highest level of discount and are eligible for royalties generated by Master
Affiliates and above in their downline organization. Growth in the number of active
distributors and Master Affiliates and above is a key factor in continuing the growth
of our business.
                                                                     
Active Distributors and Master Affiliates and above by Market             
                                                         
                                                             Change From              
              As of 12/31/2012        As of 12/31/2011        Prior Year
                           Master                  Master                  Master
             Active      Affiliates Active      Affiliates Active      Affiliates
              Distributors and Above  Distributors and Above  Distributors and Above

                                                                     
United States 40,470       5,150      43,280       6,080      -6.5%        -15.3%
Australia/New 1,790        190        1,950        170        -8.2%        11.8%
Zealand
Canada        1,280        230        1,300        220        -1.5%        4.5%
Mexico        1,680        150        1,260        220        33.3%        -31.8%
Europe        6,920        740        3,850        430        79.7%        72.1%
Asia          5,290        600        5,370        550        -1.5%        9.1%
                                                                     
Consolidated  57,430       7,060      57,010       7,670      0.7%         -8.0%
total

CONTACT: For more information, contact:
         Steve Albright
         Chief Financial Officer
         (636) 733-1305
        
         or:
         Fred Nielson
         Investor Relations
         (636) 733-1314