Homesnap Builds First Mobile Real Estate Platform Around Iconic "Snap" Feature and Unrivaled Big Data

Homesnap Builds First Mobile Real Estate Platform Around Iconic "Snap" Feature 
and Unrivaled Big Data 
Company Adopts Homesnap Brand to Embrace the Mobile Era 
AUSTIN, TX and WASHINGTON, DC -- (Marketwire) -- 03/06/13 --   (SXSW)
Homesnap is set to unveil its powerful new mobile real estate
platform at SXSW Interactive in Austin. Homesnap is now the first
real estate platform built specifically for the mobile era. Along
with the new platform, the company, formerly Sawbuck, has rebranded
as Homesnap to exemplify its focus on mobile as the primary delivery
model for real estate information. This launch integrates unrivaled
big data, mobile-friendly home search and a built-in social graph
with the magic and fun of Homesnap's iconic feature, which lets
consumers snap a picture of any home to find out all about it. 
Compared to other real estate apps, which are often simply a "lite"
version of their original web site, Homesnap lets you browse,
discover and curate homes in the real world. A simple snap of a photo
begins the journey from discovering a home, to investigating
neighborhoods, to contacting an agent and making a purchase. Homesnap
brings these capabilities together for the first time in a fun and
captivating mobile platform.  
"Last year, we created the essential mobile real estate feature: just
snap a picture of any home to find out all about it, like Shazam for
homes," said Homesnap co-founder and CEO Guy Wolcott. "Over a million
snaps later, consumers have embraced the power of the snap as the
beginning of their real estate journey. Now we've built an entire
brand and platform around the magic and fun of that remarkable
feature." 
The new Homesnap platform is built on an unmatched blend of real
estate "big data," from tax records to school boundaries to complete
MLS data, plus tens of millions of photos. A new aerial map feature
called "Explore" allows consumers to find and "snap" any home in the
country -- even if they're sitting on their couch. Casual users can
browse visually, guided by the homes others have snapped, right down
to a specific block and every home on it. Homebuyers can access the
same real-time MLS data the pros use, including every home for sale
and up-to-the-minute information on sold homes.  
For the first tim
e, Homesnap is making homes -- and home buying --
social, with the introduction of a built-in social graph and
Instagram-style photo stream. Users can easily add friends from
Facebook, Twitter or their smartphone's address book, making it
simple to trade snaps, comments and recommendations with their
friends, family and extended social communities much as they do today
in the real world. "Home shopping in the real world is collaborative,
and Homesnap is the first app to make that collaboration simple, even
fun," says Wolcott.  
Homesnap is not just for consumers. Now, real estate agents have even
more ways to interact with their clients and potential buyers right
inside the app. Agents can keep tabs on the homes their clients snap,
recommend homes they might like, and trade comments about specific
homes. Clients can see their agent's recommendations, give their
reaction and plan home tours.  
"Homesnap is changing the way agents and clients engage, and
improving the home shopping and buying experience for both of them,"
said Sam Barbieri of ReMax Unlimited in suburban Washington, D.C.
"Homesnap provides a seamless way for me to guide clients through the
home buying process, from curiosity, to discovery, to purchasing, all
on a mobile platform. It has quickly become an invaluable tool and
the talk of our industry." 
Find Homesnap at SXSW at the Entrepreneur's Lounge at Fogo de Chao on
March 8th at 5:
00 pm, at the TechCocktail Startup Celebration on
March 9th at 6:00 pm, or online at www.homesnap.com.  
To download the Homesnap app, visit http://www.homesnap.com/get  
The Android app will be available this month. 
About Homesnap
 Called "Shazam for Homes," Homesnap fuses unrivaled
big data, mobile-friendly home search and a built-in social graph
with the magic of its iconic "snap" feature. From casual browsers to
serious buyers to professional agents, Homesnap makes it simple and
fun to discover and share homes in the real world or right from your
couch. Homesnap is based in Washington, D.C., and backed by Steve
Case's Revolution Ventures and A.H. Belo Corp., owner of the Dallas
Morning News. 
Homesnap Press Contacts
Johanna Erickson
johanna.erickson@104west.com
720.407.6077 
 
 
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