NextPrinciples Named a Winner In SAP HANA One Innovative App Contest

     NextPrinciples Named a Winner In SAP HANA One Innovative App Contest

NextPrinciples Leverages SAP HANA Platform to Deliver Real-Time Social

PR Newswire

MILPITAS, Calif., March 6, 2013

MILPITAS, Calif., March 6, 2013 /PRNewswire/ -- NextPrinciples, a leader in
social analytics and engagement solutions, today announced that it was named a
winner in the 2012 SAP HANA® One Innovative App Contest. The contest required
companies to create an innovative application solving real-world problems
using the SAP HANA One platform. The "Event Monitoring & Analytics" solution
developed by NextPrinciples on SAP HANA enables the processing and delivery of
social analytics in real time for large organizations with demanding needs.
NextPrinciples recently launched its Insight-To-Action platform enabling
medium-to-large companies to offer a consistent customer experience through
its unique integration with leading CRM systems.

NextPrinciples has been a member of the SAP® Startup Focus Program since its
inception. "The cooperation with SAP has been mutually rewarding," said Satya
Krishnaswamy, founder and CEO of NextPrinciples.

Companies today are faced with the challenge of sifting through and reacting
in real time to the large volume of chatter on the social web. The SAP HANA
One platform allows NextPrinciples' Insight-To-Action platform to process
millions of interactions in real time and deliver social analytics 300 times
faster compared to traditional architectures.

"By using SAP HANA, Insight-To-Action is able to collect, analyze and act on
the overwhelming number of social conversations happening daily," said
Krishnaswamy. "We are thrilled to be a contest winner and look forward to
leveraging the SAP HANA platform to continue fulfilling our promise of
insightful and real-time social analytics for our largest customers."

"We are excited to have NextPrinciples as a member of our Startup Focus
Program," said Dr. Vishal Sikka, member of the SAP Executive Board, Technology
and Innovation. "They were one of the first pioneering startups to deliver
their solutions on SAP HANA. Their solutions are already helping companies
provide a consistent customer experience, as the workforce of the future is
increasingly embracing digital and social technologies. The availability of
SAP HANA One on Amazon Web Services will further accelerate the adoption of
SAP HANA and solutions like NextPrinciples' Insight-To-Action."

About NextPrinciples
Based in Milpitas, Calif., NextPrinciples was founded in 2010 and has
pioneered Insight-To-Action, an integrated social analytics and engagement
platform designed to help medium-to-large organizations create, manage and
monitor lasting relationships with customers, influencers and prospective
customers through all channels, social or otherwise. NextPrinciples has
technology and go-to-market partnerships with Microsoft and SugarCRM and has
gained recognition by many institutions such as SNCR, Enterprise 2.0
conference, CRM Idol and most recently ZDNet's CRM Watchlist 2013.

For more information:
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NextPrinciples is a registered trademark of Next Principles, Inc.
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AG in Germany and several other countries.
All other trademarks and product names are the property of their respective

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Media Contact:
Sara Johnson
FortyThree, Inc.

SOURCE NextPrinciples

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