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NextPrinciples Named a Winner In SAP HANA One Innovative App Contest

     NextPrinciples Named a Winner In SAP HANA One Innovative App Contest

NextPrinciples Leverages SAP HANA Platform to Deliver Real-Time Social
Analytics

PR Newswire

MILPITAS, Calif., March 6, 2013

MILPITAS, Calif., March 6, 2013 /PRNewswire/ -- NextPrinciples, a leader in
social analytics and engagement solutions, today announced that it was named a
winner in the 2012 SAP HANA® One Innovative App Contest. The contest required
companies to create an innovative application solving real-world problems
using the SAP HANA One platform. The "Event Monitoring & Analytics" solution
developed by NextPrinciples on SAP HANA enables the processing and delivery of
social analytics in real time for large organizations with demanding needs.
NextPrinciples recently launched its Insight-To-Action platform enabling
medium-to-large companies to offer a consistent customer experience through
its unique integration with leading CRM systems.

NextPrinciples has been a member of the SAP® Startup Focus Program since its
inception. "The cooperation with SAP has been mutually rewarding," said Satya
Krishnaswamy, founder and CEO of NextPrinciples.

Companies today are faced with the challenge of sifting through and reacting
in real time to the large volume of chatter on the social web. The SAP HANA
One platform allows NextPrinciples' Insight-To-Action platform to process
millions of interactions in real time and deliver social analytics 300 times
faster compared to traditional architectures.

"By using SAP HANA, Insight-To-Action is able to collect, analyze and act on
the overwhelming number of social conversations happening daily," said
Krishnaswamy. "We are thrilled to be a contest winner and look forward to
leveraging the SAP HANA platform to continue fulfilling our promise of
insightful and real-time social analytics for our largest customers."

"We are excited to have NextPrinciples as a member of our Startup Focus
Program," said Dr. Vishal Sikka, member of the SAP Executive Board, Technology
and Innovation. "They were one of the first pioneering startups to deliver
their solutions on SAP HANA. Their solutions are already helping companies
provide a consistent customer experience, as the workforce of the future is
increasingly embracing digital and social technologies. The availability of
SAP HANA One on Amazon Web Services will further accelerate the adoption of
SAP HANA and solutions like NextPrinciples' Insight-To-Action."

About NextPrinciples
Based in Milpitas, Calif., NextPrinciples was founded in 2010 and has
pioneered Insight-To-Action, an integrated social analytics and engagement
platform designed to help medium-to-large organizations create, manage and
monitor lasting relationships with customers, influencers and prospective
customers through all channels, social or otherwise. NextPrinciples has
technology and go-to-market partnerships with Microsoft and SugarCRM and has
gained recognition by many institutions such as SNCR, Enterprise 2.0
conference, CRM Idol and most recently ZDNet's CRM Watchlist 2013.

For more information:
- Visit www.nextprinciples.com
- Follow on Twitter www.twitter.com/nextprinciples
- Follow on LinkedIn www.linkedin.com/company/nextprinciples
- Like on Facebook www.Facebook.com/nextprinciples

NextPrinciples is a registered trademark of Next Principles, Inc.
SAP, SAP HANA and all SAP logos are trademarks or registered trademarks of SAP
AG in Germany and several other countries.
All other trademarks and product names are the property of their respective
companies.

SAP Forward-looking Statement
Any statements contained in this document that are not historical facts are
forward-looking statements as defined in the U.S. Private Securities
Litigation Reform Act of 1995. Words such as "anticipate," "believe,"
"estimate," "expect," "forecast," "intend," "may," "plan," "project,"
"predict," "should" and "will" and similar expressions as they relate to SAP
are intended to identify such forward-looking statements. SAP undertakes no
obligation to publicly update or revise any forward-looking statements. All
forward-looking statements are subject to various risks and uncertainties that
could cause actual results to differ materially from expectations The factors
that could affect SAP's future financial results are discussed more fully in
SAP's filings with the U.S. Securities and Exchange Commission ("SEC"),
including SAP's most recent Annual Report on Form 20-F filed with the SEC.
Readers are cautioned not to place undue reliance on these forward-looking
statements, which speak only as of their dates.

Media Contact:
Sara Johnson
FortyThree, Inc.
831.401.3175
sara@43pr.com

SOURCE NextPrinciples

Website: http://www.nextprinciples.com
 
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