Bounty Reveals Dirty Secrets Hiding in Dishcloths

  Bounty Reveals Dirty Secrets Hiding in Dishcloths

DuraTowel Bounty’s Revolutionary New Paper Towel is Clinically Proven to Leave
 Surfaces Three Times Cleaner* than Used Dishcloths Which Spread Millions of

International Home & Housewares Show 2013

Business Wire

CINCINNATI -- March 6, 2013

Bounty is proud to introduce its latest innovation, DuraTowel, a cloth-like
paper towel designed to replace germy dishcloths for a cleaner way to clean.
The result of the brand perfecting paper products for more than 47 years,
DuraTowel leaves surfaces three times cleaner* than a used dishcloth which can
redeposit millions of germs after a single day’s use across the surfaces
families come in contact with throughout the day.

Health and hygiene expert Dr. Elizabeth Scott of Simmons College in Boston,
notable Chicago chef Ste ...

Health and hygiene expert Dr. Elizabeth Scott of Simmons College in Boston,
notable Chicago chef Stephanie Izard and Gregg Weaver, P&G Research &
Development engineer (left to right) prepare for a cooking demonstration at
the Bounty DuraTowel booth at the International Home & Housewares Show in
Chicago on March 4, 2013. (Ross Dettman/AP Images for Bounty)

Thick and strong, even when wet, a single sheet of Bounty DuraTowel is durable
enough to tackle tough jobs like cleaning countertops, sinks and even small
appliances. Thanks to its fiber-rich design, Bounty DuraTowel offers consumers
a cloth-like experience without compromising on clean.

“Believe it or not, you may think your family’s kitchen is clean after you
wipe up with a dishcloth, but surfaces may not be as spotless as they look
because your dishcloth is actually hiding a dirty little secret,” said Gregg
Weaver, Procter & Gamble research and development engineer for Bounty. “In P&G
lab demonstrations, black lights reveal that even after rinsing, used
dishcloths can still harbor germs and drag them around. Switching to Bounty
DuraTowel means you can feel good about cleaning up knowing you’re using a
cleaner alternative than a used dishcloth.”

Health and hygiene experts agree that paper towels are the best bet for
preventing the cross contamination of kitchen surfaces, particularly when it
comes to reducing the bacteria left behind from raw foods, meat and more.

“To use a paper towel and then to throw it away is a very smart thing to do,
especially on any surface in your kitchen where you’ve been preparing food,”
said Dr. Elizabeth Scott, founder and co-director of the Simmons Center for
Hygiene and Community Settings at Simmons College in Boston. “Dishcloths
should be left at the sink for washing only and should be kept away from all
other surfaces to cut down on the potential for cross contamination.”

In order to bring the benefits of Bounty DuraTowel to the masses, the brand is
introducing its new product with marketing efforts including TV spots and more
as well as launching DuraTowel to the International Home and Housewares Show
in Chicago, March 2-5. A first for the brand and company, the Show is the
world’s premier housewares marketplace and is the ideal venue to launch the
revolutionary paper towel.

Bounty DuraTowel retails for $3.19 and is available at food and grocery as
well as mass retailers nationwide. More information on DuraTowel as well as
the entire Bounty product family can be found at

*1 tsp. spaghetti sauce, 10 mls. coffee, 1/8 tsp. creamer on laminate

About Procter & Gamble

P&G serves approximately 4.6 billion people around the world with its brands.
The Company has one of the strongest portfolios of trusted, quality,
leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®,
Pantene®, Mach3®, Bounty®, Dawn®, Fairy®,Gain®, Charmin®, Downy®, Lenor®,
Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®,
Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The
P&G community includes operations in approximately 75 countries worldwide.
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P&G Media Contacts
Procter & Gamble
Tonia Elrod, +1-513-634-4939
MSL Group
Stephanie Herzfeld, +1-646-500-7653
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