Work is Not a Place: New Era Demands Tools for Mobile, Flexible Workstyles – Are You Ready?

  Work is Not a Place: New Era Demands Tools for Mobile, Flexible Workstyles –
  Are You Ready?

Citrix Collaboration, Remote Access, IT Management and Support Tools Maximize
                Productivity in an Increasingly Fluid Economy

Business Wire

SANTA CLARA, Calif. -- March 6, 2013

With a rapidly evolving workforce reliant on more freelancers, globally
dispersed teams and increasing generational and cultural diversity, today’s
businesses, government organizations and associations require more effective
tools for collaboration, productivity and mobility. As a sponsor of Telework
Week March 4-8, Citrix is encouraging businesses to take action and try some
of the new ways that people are getting work done, collaborating across
boundaries and being ever more productive.

In an increasingly fluid economy, where mobile technologies are increasingly
blending work and personal lives, organizations are facing a number of
important trends impacting how we think about and manage work.
PriceWaterhouseCoopers reports that by 2020, companies will increase the
number of host locations by 50%, so teams are, and will continue to be, ever
more dispersed across different places rather than being physically
co-located. It’s also not uncommon for employees, customers and vendors to
never meet in person, and there’s a greater expectation for people to remain
connected and in touch while on the go.

Furthermore, according to the McKinsey Global Institute, the Fortune 100
workforce will increase in terms of the number of contingent workers utilized,
from 20% in 2012 to 50% by 2020. The implication is that an increasing
percentage of teams will consist of people who are not employed directly by
your company and will be outside the company firewall. How do you ensure that
you are providing these people with tools that enable them all to work
effectively and seamlessly together, irrespective of which company is
employing them or where they happen to be located?

“It’s no longer about where people are working; it’s about how effectively
they’re working, both as individuals and as teams,” said Brett Caine, senior
vice president and general manager of Citrix’s Online Services division. “The
new workplace is all about collaborative workstyles, and moving the business
faster. Putting easy to use tools in place that help foster relationships when
people cannot meet in person, optimize the sharing of ideas and information,
and ensure better productivity will be essential for success as the nature of
work continues to evolve.”

Workshifting, or moving work to the most optimal place and time, represents a
contemporary, people-centric, approach to work. Individuals are, and will
increasingly need to be, empowered, trusted, and held accountable for
prioritizing what they do and when. Companies that enable this work
flexibility through more mobile workstyles are meeting modern workplace
challenges head-on with tools that enable employees to deliver great results
from anywhere. According to the Telework Research Report, workshifting can
increase productivity, with associated cost reductions, as employees can
collaborate more effectively and move business forward faster.

For employers looking to implement tools for flexible working, Citrix’s
market-leading and award winning products (including Citrix Receiver,
GoToMeeting, GoToMyPC, Podio, ShareFile and XenMobile MDM) are available for
free trial so businesses nationwide can enable workshifting for their
employees. Citrix also offers resources online to help employers start,
implement and maintain a flexible workplace culture both across multiple
campuses and multiple countries.

In addition to the tools necessary for IT organizations to support and manage
the systems, people and apps securely, Citrix provides simple and effective
ways for individuals and teams to work from anywhere, with anyone, at any time
and on any device.


  *Citrix GoToMeeting with HDFaces is a simple web conferencing and online
    meeting tool allowing teams to meet and collaborate face-to-face
    regardless of location and device.
  *Citrix Podiois a team-based collaboration platform that makes it easy for
    people to manage projects and get real work done.
  *Citrix ShareFileprovides easy and secure file access, content sharing and
    collaboration from any device.

IT Management and Remote Access

  *Citrix GoToAssist is a market-leading remote support product that provides
    a simple, intuitive way to more effectively manage IT service desk
    operations that support people, device and systems.
  *Citrix Receiver is an easy-to-install software client that enables access
    to desktops, applications and data easily and securely from any device,
    including smartphones, tablets, PCs and Macs. Working with a
    Citrix-enabled IT infrastructure, Receiver gives users the mobility,
    convenience and freedom needed to get work done from anywhere.
  *XenMobile MDM is an enterprise mobile device management solution that
    gives users device choice while also enabling IT to meet its management
    and compliance requirements. It provides the foundation to address these
    needs through role-based management, configuration and security of
    corporate and employee-owned devices. Users are demanding the freedom to
    choose their own devices, use any app and access their e-mail and
    documents from anywhere.

Personal Remote Access

  *Citrix GoToMyPC is a leading remote access product that allows users to
    securely access their Mac or PC from any web browser – whether that’s from
    another PC, iPad or Android device – ensuring users never need to go
    without files, programs or email.


  *For more information on workshifting, including best practices and tool
    kits for employers, visit
  *For more information on Telework Week 2013, visit

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About Citrix

Citrix (NASDAQ:CTXS) is the cloud computing company that enables mobile
workstyles—empowering people to work and collaborate from anywhere, accessing
apps and data on any of the latest devices, as easily as they would in their
own office—simply and securely. Citrix cloud computing solutions help IT and
service providers build both private and public clouds—leveraging
virtualization and networking technologies to deliver high-performance,
elastic and cost-effective services for mobile workstyles. With market leading
solutions for mobility, desktop virtualization, cloud networking, cloud
platforms, collaboration, and data sharing, Citrix helps organizations of all
sizes achieve the kind of speed and agility necessary to succeed in an
increasingly mobile and dynamic world. Citrix products are in use at more than
260,000organizations and by over 100 million users globally. Annual revenue
in 2012 was $2.59 billion.Learn more

For Citrix Investors

This release contains forward-looking statements which are made pursuant to
the safe harbor provisions of Section 27A of the Securities Act of 1933 and of
Section 21E of the Securities Exchange Act of 1934. The forward-looking
statements in this release do not constitute guarantees of future performance.
Those statements involve a number of factors that could cause actual results
to differ materially, including risks associated with the impact of the global
economy and uncertainty in the IT spending environment, revenue growth and
recognition of revenue, products and services, their development and
distribution, product demand and pipeline, economic and competitive factors,
the Company's key strategic relationships, acquisition and related integration
risks as well as other risks detailed in the Company's filings with the
Securities and Exchange Commission. Citrix assumes no obligation to update any
forward-looking information contained in this press release or with respect to
the announcements described herein.

The development, release, timing and combination of any features or
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is for informational purposes only and is not a commitment, promise or legal
obligation to deliver any material, code or functionality and should not be
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Colleen Nichols, 415-489-4204
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