Hudson's Bay Celebrates Its Past, Present and Future with Modern New Logo

Hudson's Bay Celebrates Its Past, Present and Future with Modern New Logo 
TORONTO, ONTARIO -- (Marketwire) -- 03/06/13 --  
Editors Note: There are four photos associated with this press
release.  
Hudson's Bay (TSX:HBC), formerly known as The Bay, continues in its
evolution today after many exciting years of change and innovation in
the Canadian retail landscape. To celebrate its past, present and
much-anticipated future, Hudson's Bay is launching a new, streamlined
logo to reflect the modernized brand while maintaining its
deep-rooted history.  
The company's first major logo rebrand since 1965, Hudson's Bay is
returning to its classic full name with a striking word mark that
will be visible on all marketing and media materials, online and
in-store displays, plus an additional full-dress version used
exclusively for packaging and select materials. A marriage between
yesterday's history and tomorrow's vision, the full-dress logo
celebrates Hudson's Bay's heritage with the coat of arms, beautifully
redrawn by Canadian Mark Summers, and a sleek design developed by
Lipman.  
"We're very proud to say that Hudson's Bay is continuing to advance
in 2013, not only with our new business ventures, but with our
updated look," says Tony Smith, Creative Director, HBC. "We've taken
what is a very meaningful two-pronged approach to the redesign:
maintaining our heritage while modernizing the new Hudson's Bay
Company. It's a throwback to our remarkable history and an image for
the direction we're heading in." 
Branding evolution: A timeline of words, pictures and history  
The HBC logo has become a national icon, sustaining years of
historical significance while allowing creative change to reflect new
phases in the company's saga.  
To view the Pre-1965 logo, please click on the following link:
http://media3.marketwire.com/docs/Pre-1965.jpg.  
Pre-1965, Black Letter script represented the Hudson's Bay Company's
identity. In a time before the digital era, this now definitive logo
was one of the most commonly used. HBC developed a highly
recognizable and distinguished name, transcending time and upholding
a devout following. 
To view the 1965 - Present logo, please click on the following link:
http://media3.marketwire.com/docs/1965-Present.jpg.    
A movement to modernize and an expansion into Quebec motivated the
next phase of branding to The Bay in 1965. The Bay, with the B boldly
emphasized, designed by Lippincott & Margulies, was part of a
"folk-friendly" transformation after consumers began referring to
Hudson's Bay Company by its short-form name. The signature logo
spanned more than three decades as the symbol for Canada's
longest-standing company. 
To view the New, Streamlined Word Mark, Launched in 2013, please
click on the following link:
http://media3.marketwire.com/docs/WordMark.jpg.  
To view the New, Full-Dress Logo, Launched in 2013, please click on
the following link: http://media3.marketwire.com/docs/Full-dress.jpg. 
Today, Hudson's Bay is a representation of true Canadian
accomplishment. The last few years have been a defining period, from
the creation of The Room, to the launch of Canada's first Topshop and
Topman, to the renovation of multiple stores and expansion into the
world of ecommerce. Signaling these remarkable undertakings are the
updated brand emblems; a stylish word mark for in-store, online,
marketing and media materials as the new, true logo and a full-dress
coat of arms for packaging and select signature use. With so many
significant recent changes and a lush history as a major player in
the Canadian business environment, Hudson's Bay's new branding is a
testament to the company's longevity and promising future success. 
About HBC 
The Hudson's Bay Company (HBC), founded in 1670, is North America's
longest continually operated company. In Canada, HBC operates
Hudson's Bay, Canada's largest department store with 90 locations,
unsurpassed in its fashion, beauty, home and accessory designers and
brands, as well as www.thebay.com. HBC also operates Home Outfitters,
Canada's largest home specialty superstore with 69 locations across
the country. In the United States, HBC operates Lord & Taylor, a
department store with 48 full-line store locations throughout the
northeastern United States and in two major cities in the Midwest,
and www.lordandtaylor.com. With approximately 29,000 Associates in
Canada and the U.S., Hudson's Bay Company banners provide stylish,
quality merchandise at great value, with a dedicated focus on service
excellence. The Hudson's Bay Company trades on the Toronto Stock
Exchange under the symbol "HBC". 
Image Available:
http://www.marketwire.com/library/20130306-Pre-1965.jpg 
Image Available:
http://www.marketwire.com/library/20130306-1965-Present.jpg 
Image Available:
http://www.marketwire.com/library/20130306-WordMark.jpg 
Image Available:
http://www.marketwire.com/library/20130306-Full-dress.jpg 
Contacts:
For more information and high-res logos:
Strategic Objectives
Kelly Baita
416-366-7735 x224
kbaita@strategicobjectives.com
 
 
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