Reckitt Benckiser Expands Relationship with EXPO to Deliver Consumer Videos to Retail Sites and Social Channels

Reckitt Benckiser Expands Relationship with EXPO to Deliver Consumer Videos to
                       Retail Sites and Social Channels

Deal brings five new brands including Mucinex and Clearasil to the EXPO
Platform to Drive Engagement and Sales

PR Newswire

NEW YORK, March 6, 2013

NEW YORK, March 6, 2013 /PRNewswire/ -- As video-based consumer feedback
proves to be a powerful driver of social commerce and retail sales, EXPO, the
platform used by brands to capture and distribute product video across brand,
social and retail web sites for all screens and devices, today announced that
consumer goods company Reckitt Benckiser  Group LLC ("RB") (RBGLY:OTC US) is
nearly doubling its business with the company. With EXPO's proven
effectiveness at driving engagement through social channels and on product
pages, RB is electing to bring 5 additional brands to the platform for a total
of 11.

The deal follows the success with capturing authentic product review videos
for leading brands Lysol, Woolite, Finish, AirWick and Resolve. To date, EXPO
has collected 785 customer review videos for RB, representing 62% of the
participating brand's products. Over 100 point-of-purchase product pages on
websites of major retailers including Walmart, CVS, Target, Walgreens and Soap
are already benefiting from this high-quality consumer video. 

"Consumers today want to see the opinions of people like themselves prior to
making a purchase, so it's imperative to ensure our potential customers have
the resources with which to make decisions," stated Sam Gagliardi, E-Tailing
Marketing Director. "With the help of EXPO, we can not only provide them with
high-quality, unbiased consumer video, but we can also ensure those videos are
distributed to the points where they will be the most effective."

In addition to bringing Cepacol, Clearasil, Delsym, Rid-X, Veet and Mucinex to
the platform, RB will also take advantage of extended publishing rights for
some brands to integrate videos within their owned brand websites and
syndicate the assets to YouTube and Facebook. In fact, the informative
consumer videos sourced from the EXPO platform helped re-launch the official
Finish Dishwashing channel on YouTube.

"We're proud that our authentic consumer video and distribution network have
proven so successful for RB that they are entrusting our Platform with
additional - and even regulated - brands," stated Jessica Thorpe, Vice
President of Marketing at EXPO. "We're confident they will find even greater
value as we continue to provide them with product videos along with
distribution across mobile, social and retail channels."

About EXPO

The EXPO platform is used by brands to capture and distribute product video
across brand, social and retail web sites for all screens and devices.Through
EXPO, brands activate their communities to share, via video, unbiased product
reviews, how-tos, demonstrations, and other experiences that align with a
brand's content marketing strategy. These persuasive videos harness word of
mouth to drive engagement and conversion across owned, earned and paid media
while supporting campaign messages, communicating product benefits, and
capturing video SEO. For more information, visit: www.expotv.com.

About Reckitt Benckiser

Reckitt Benckiser (RB) is a global consumer goods leader in health, hygiene
and home, listed on in the top 25 on the London Stock Exchange (LSE). With a
purpose of delivering innovative solutions for healthier lives and happier
homes, RB has more trebled revenues since it was formed in 2000 and its market
cap has more than quadrupled. Today it is the global No 1 or No 2 in the
majority of its fast-growing categories, driven by an exceptional rate of
innovation. Its health, hygiene and home portfolio is led by 19 global
Powerbrands including in the over the counter health category Mucinex, Durex,
Nurofen, Strepsils Gaviscon and Scholl, and in the hygiene category Lysol,
Dettol, Clearasil, Veet, Harpic, Bang, Mortein and Finish. For more
information visit www.rb.com



SOURCE EXPO

Website: http://www.expotv.com
Contact: Sherry Smith, MWW for EXPO, ssmith@mww.com, +1-646-797-3139 or
M.+1-917-593-2716
 
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