New Adobe Experience Manager Drives Personalized Experiences for Mobile and Social

  New Adobe Experience Manager Drives Personalized Experiences for Mobile and

Integrates Adobe CQ for Web Content Management and Adobe Scene7 for Rich Media

Adobe Summit 2013

Business Wire

SALT LAKE CITY -- March 6, 2013

Adobe Summit, The Digital Marketing Conference — Adobe Systems Incorporated
(Nasdaq:ADBE) today announced the availability of a major update to Adobe®
Experience Manager, part of Adobe Marketing Cloud. With advances across its
industry leading Web content management and new Digital Asset Management
software (see separate release), Adobe is helping organizations to deliver
personalized experiences across the Web, mobile devices, social communities,
and video.

Deeply integrated with other solutions in Adobe Marketing Cloud, Adobe
Experience Manager brings together the capabilities of Adobe CQ for Web
content management and Adobe Scene7® for rich media delivery. The solution
provides marketers with touch-enabled applications that can be deployed in the
Cloud or on premise, helping organizations build engaging commerce experiences
and brand loyalty. New functionality includes:

  *Mobile—Quickly preview responsive design layouts while authoring content
    to understand exactly how it will perform on the desktop, tablets and
    smartphones. Marketers can precisely control video and image sizing and
    delivery to ensure the best performance. Adobe Experience Manager also
    provides a single authoring experience and shared content with PhoneGap™,
    so marketers can quickly develop and deliver mobile apps.
  *Social Communities—Easily incorporate social elements and user-generated
    content into websites to amplify digital presence, and create branded
    communities to help people connect based on common interests. As part of
    Adobe Experience Manager, this gives organizations a comprehensive view of
    their customers throughout the relationship. Integration with social
    network profiles on Facebook and Twitter enables stronger interactions
    between owned- and third-party sites.
  *Content Marketing—Repurpose content across online properties, including
    digital publications, with new article-based authoring and integration
    with Adobe Digital Publishing Suite. Now, publishers can reduce costs by
    repackaging Web content and assets for delivery to tablet and smartphone
  *Industry Leading Analytics and Targeting—Ensure the entire digital
    experience is optimized with new capabilities for testing and targeting
    scenarios on any component of a Web page, based on the personalization
    capabilities of Adobe Target. From within Adobe Experience Manager,
    marketers now also have access to a richer set of data from Adobe
    Analytics for understanding customer activity.
  *Marketing Campaign Management—Plan, design and launch marketing campaigns
    across email, mobile devices and websites. Now create optimized landing
    pages for email campaigns with pre-built ExactTarget integration.


Brad Rencher, senior vice president and general manager, Digital Marketing
Business, Adobe

  *“The static website is long gone, and personalization is essential to an
    effective Web content management solution. We’re leading this charge and
    with the new Adobe Experience Manager will extend that leadership even
    further. With key innovations across mobile, social and video, backed by
    the powerhouse combination of Adobe Marketing Cloud and Creative Cloud, no
    one is better positioned than Adobe to help organizations deliver
    consistent, compelling experiences across online properties that build
    brand and drive revenue.”

David McCarty, manager of Content Management Systems, Travelocity

  *“The nature of our business is dynamic and requires agility, and our
    online properties need to match that standard. With Adobe Experience
    Manager, we’re able to deliver rich content across multiple sites and do
    so quickly. As we look forward, mobile will only continue to gain in
    importance and it’s critical to know we can count on reaching consumers at
    a time and on a device of their choice. Adobe’s technology gives us that
    peace of mind.”

Bruce Oakeley, IT Information Systems manager, New Mexico Department of

  *“In order to best serve constituents today, our Web property must deliver
    a first-class experience, getting citizens to the information they need
    quickly and easily. At the same time, we want to do so in a compelling way
    that encourages consistent engagement with our content. Adobe Experience
    Manager helps us achieve those goals and inspires where we can head next,
    as well. The ability to develop experiences once, have them adapt
    seamlessly across devices, and optimize as we go will be huge.”

Ray Velez, global chief technology officer, Razorfish

  *“As a digital and technology agency working with the ever-evolving media
    landscape, we are always in search of ways to advance the management of
    digital marketing in a timely, cost-efficient manner. Adobe Experience
    Manager provides us with a single solution to optimize cross-channel
    campaigns while increasing and personalizing consumer engagement, unifying
    editorial and ensuring target accuracy.”

Alan Wexler, executive vice president and managing director, North America and
Europe, SapientNitro

  *“Today’s always-on consumer is evolving, forcing brands toredefine how
    they share stories and experiencesacross all mobile, social and content
    channels. Our partnership with Adobe enables usto integrateour
    combination ofbrand, digital and commerceserviceswith Adobe’s
    innovative technologies, to come up with breakthrough solutions and drive
    faster time to value for our clients.”

Helpful Links

  *Introducing Adobe Experience Manager Webinar
  *Developer Center


Adobe Experience Manager is immediately available on a worldwide basis.

About Adobe Marketing Cloud

Now there’s a place that puts everything digital marketers need in one spot.
It’s called Adobe Marketing Cloud. It includes a complete set of analytics,
social, advertising, targeting and Web experience management solutions and a
social-enabled UI that brings together everything marketers need to know about
their campaigns. So marketers can get from data to insights to action, faster
and smarter than ever. Visit to learn more.

About Adobe Systems Incorporated

Adobe is changing the world through digital experiences. For more information,

© 2013 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo,
Scene7 and PhoneGap are either registered trademarks or trademarks of Adobe
Systems Incorporated in the United States and/or other countries. All other
trademarks are the property of their respective owners.

Photos/Multimedia Gallery Available:



Adobe Systems Incorporated
John Cristofano, 408-536-4135
Jennifer Lopez, 650-762-2906
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