iRobot Appoints Former Whirlpool Executive Christian Cerda to Lead Home Robots

  iRobot Appoints Former Whirlpool Executive Christian Cerda to Lead Home
  Robots

Cerda to lead global sales, marketing and product development for fast-growing
                           consumer robots business

Business Wire

BEDFORD, Mass. -- March 6, 2013

iRobot Corp. (NASDAQ: IRBT), a leader in delivering robotic technology-based
solutions, today announced that Christian Cerda has joined the company as
senior vice president and general manager of its Home Robots business unit,
effective immediately. Leveraging his significant consumer, retail channel and
global experience, Cerda will build on Home Robots’ successful domestic and
international expansion and product development. He will report directly to
Jeff Beck, chief operating officer.

iRobot (IRBT) appoints Christian Cerda as senior vice president and general
manager of the home robo ...

iRobot (IRBT) appoints Christian Cerda as senior vice president and general
manager of the home robots business unit. (Photo: Business Wire)

Having sold more than 9 million robots worldwide, iRobot’s award winning line
of home robots includes the iRobot Roomba^® vacuum cleaning robot, iRobot
Scooba^® floor washing robot, iRobot Mirra^® pool cleaning robot and iRobot
Looj^™ gutter cleaning robot.

“In 2012, the Home Robot business had a phenomenal year with revenue
increasing 28 percent from the previous year. In 2013, the business unit is
expected to grow roughly 20 percent through continued adoption of home robots
globally,” said Jeff Beck, chief operating officer of iRobot. “Christian’s
extensive international and retail channel experience will be a valuable asset
to iRobot’s continued growth through expanded distribution of new products,
deeper penetration of existing markets and further expansion into Latin
America and China.”

Cerda brings 16 years of international leadership experience with Fortune 500
companies and comes to iRobot from Whirlpool, where he most recently served as
General Manager of one of the company’s most important sales channels. At
Whirlpool, Cerda held a number of roles across their global footprint and was
responsible for sales, marketing, brand communications, product development
and operations. Prior to Whirlpool, Cerda held senior roles at The Boston
Consulting Group and Procter and Gamble. Cerda holds a B.S. in Computer
Engineering from Universidad Simon Bolivar and an MBA from the Northwestern
University Kellogg Graduate School of Management.

“It is an honor to join a company that created an entire consumer product
category and works hard to find new ways to exceed its customers’
expectations,” said Cerda. “Ilook forward to contributing to iRobot’s future
success by leveraging my experience to grow the category through expanded
brand visibility, continued development of high quality robots and improved
operational performance.”

About iRobot Corp.

iRobot designs and builds robots that make a difference. The company’s home
robots help people find smarter ways to clean, and its defense & security
robots protect those in harm’s way. iRobot’s consumer and military robots
feature iRobot Aware® robot intelligence systems, proprietary technology
incorporating advanced concepts in navigation, mobility, manipulation and
artificial intelligence. For more information about iRobot, please visit
www.irobot.com.

For iRobot Investors

Certain statements made in this press release that are not based on historical
information are forward-looking statements which are made pursuant to the safe
harbor provisions of the Private Securities Litigation Reform Act of 1995.
This press release contains express or implied forward-looking statements
relating to, among other things, iRobot Corporation’s expectations concerning
management's plans, objectives and strategies. These statements are neither
promises nor guarantees, but are subject to a variety of risks and
uncertainties, many of which are beyond our control, which could cause actual
results to differ materially from those contemplated in these forward-looking
statements. Existing and prospective investors are cautioned not to place
undue reliance on these forward-looking statements, which speak only as of the
date hereof. iRobot Corporation undertakes no obligation to update or revise
the information contained in this press release, whether as a result of new
information, future events or circumstances or otherwise. For additional
disclosure regarding these and other risks faced by iRobot Corporation, see
the disclosure contained in our public filings with the Securities and
Exchange Commission including, without limitation, our most recent Annual
Report on Form 10-K.

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Contact:

iRobot Corp.
Elise Caffrey, 781-430-3003
Investor Relations
ecaffrey@irobot.com
or
Matthew Lloyd, 781-430-3720
Media Relations
mlloyd@irobot.com
 
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