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Televisa Publishing + Digital Announces Partnership With Ford Fusion and Zubi Advertising to Launch Vive Vanidades Guia de

Televisa Publishing + Digital Announces Partnership With Ford Fusion and Zubi 
Advertising to Launch Vive Vanidades Guia de Technologia App
for iPad 
The App Features an Interactive Guide on the Latest and Most Popular
Technology, Gadgets and Applications for Latinas to Stay Connected
and Simplify Their Life 
MIAMI, FL -- (Marketwire) -- 03/06/13 --  Televisa Publishing +
Digital, a division of Grupo Televisa, the largest Spanish-language
media company in the world, today announced the release of the Vive
Vanidades Technology Guide iPad application, sponsored by Ford Fusion
2013.  
In an effort to reach more Hispanic female consumers, Ford Motor
Company partnered with Televisa Publishing + Digital in a national
multimedia campaign to showcase the latest technology, gadgets and
applications that help Latinas stay connected and simplify their
life. The iPad application will be available for free download in the
Apple App Store on March 4, 2013. The launch of the Vive Vanidades
Technology Guide iPad app marks the third time in recent months that
Vanidades has created an innovative offering for the new platform.
The campaign will harness the power of technology while leveraging
Televisa Publishing's content, platforms and programs, including the
magazine, website, social media, iPad application and other
promotional efforts.  
"Latinas love technology since it empowers them to continue learning,
keep connected with friends and family and strengthen their
relationships and social life," said Madelin Bosakewich, U.S. &
International Sales Director, Televisa Publishing + Digital. "We look
forward to continuing to work with Zubi Advertising and Ford to
engage Hispanic consumers and convey their message in an engaging way
and around what moves Latinos physically, emotionally and
culturally." 
Some facts and figures of the Hispanic online market (Sources: iab US
Latinos Online, BIG Research): 


 
--  U.S. Hispanic market purchasing power is projected to reach 1.3
    trillion dollars by 2015
--  There are 32.2 million Hispanics online (2011) and projected at 42
    million by 2015
--  Currently 63% of U.S. Hispanics population are online and projected at
    73% by 2015
--  Hispanics account for 14% of the total online users and projected t
o
    grow to 16% by 2015
--  Hispanic internet users are on average 8 years younger and 41% of
    online Hispanics are under 35 years old
--  54.2 percent of Hispanics online regularly use Facebook
--  Hispanic adoption of smartphones increased from 43% in 2010 to 57% in
    2012

  
"By bridging the print and digital divide via the Vive Vanidades app,
we are looking to bring our robust content to our readers in an
interactive, engaging and fun way that will keep them on the lookout
for the next edition. It makes sense to offer this to our partners as
a way of merging the vast Televisa content with theirs in a seamless
way that creates buzz and excitement for their brand," said Rudy
Arda, Digital Marketing Director, Televisa Publishing + Digital. 
"The 2013 Ford Fusion, which delivers cutting edge technology,
efficiency and style, is the perfect vehicle to showcase alongside
the Vanidades brand," said Dave Rodriguez, Manager, Multicultural
Marketing of Ford Motor Company. "Partnering with Vanidades to create
a Spanish language custom iPad application -- a first-ever for Ford
-- presents a powerful platform to demonstrate Ford's commitment to
deliver the best digital experience for our passionate Latina
consumers."  
"We are thrilled that Groupo Televisa has partnered with us to
develop this one of a kind APP. It's more evidence that the
partnership between Ford, Televisa and Zubi continues to bring
innovation to the market," said Joe Zubi, COO of Zubi Advertising. 
To download your free copy of the Vive Vanidades Technology App visit
the Vanidades US iTunes kiosk:
https://itunes.apple.com/us/app/vanidades-usa-revista./id514823553?ls=1&mt=8)van 
Connect with Vanidades magazines on Facebook, Twitter, Pinterest and
iTunes: 
 Vanidades Facebook | Vanidades Twitter | Vanidades
Pinterest | Vanidades iTunes 
Connect with Ford en Espanol on Facebook: Ford en Espanol Facebook  
About Televisa Publishing + Digital 
 Televisa Publishing + Digital
which is part of the Televisa Group, the largest media company in the
Spanish-speaking world based in its market share and a major
participant in the international entertainment business. With
presence in 20 countries and over 100,000 points of sale, Televisa
Publishing + Digital publishes over 189 titles with an annual
circulation of over 174 million. Televisa Publishing + Digital's
titles are #1 in market and audience share in most of its markets. In
addition, the company makes available all of Grupo Televisa's
properties and talent via a comprehensive digital entertainment
platform, including a portal, a social-networking site, a vertical
music site, magazine web-sites and a mobile platform. For more
information, go to www.televisa.com.  
About Vanidades
 Published by Televisa Publishing + Digital,
Vanidades was the first Spanish-language magazine launched in the
United States. For the past five decades, Vanidades has been a part
of Hispanic women in her journey through the decades: from fashion
and beauty, to health and travel, providing the information women
need to be successful in an eloquent and relatable matter. Whether in
exclusive interviews of icons in fashion, culture and entertainment
or features geared to sophisticated women, Vanidades sets the tone
and stage for trends and ideas important to Hispanic women.
Sophisticated, elegant and experienced, Vanidades subtly incorporates
everything the Hispanic woman is looking for. For more information,
go to www.vanidades.com. 
About Ford Motor Company 
 Ford Motor Company, a global automotive
industry leader based in Dearborn, Mich., manufactures or distributes
automobiles across six continents. With about 171,000 employees and
65 plants worldwide, the company's automotive brands include Ford and
Lincoln. The company provides financial services through Ford Motor
Credit Company. For more information regarding Ford's products,
please visit http://corporate.ford.com. 
Contacts:
Rudy Arda
(305) 871-6400 ext. 113
rarda@televisapublishing.com  
Anna Gonzalez
(305) 992-0226
anna@promediagroupinc.com 
Armando De La Paz
(305) 986-9285
armando@promediagroupinc.com 
 
 
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