Telenor : 7.8 million surplus mobiles
(Fornebu 6 March 2013): Over half of us have at least two old mobile phones
gathering dust in a drawer, according to a recent survey. Local sports clubs
now wish to collect them.
We keep upgrading our mobile far more often than we send our old handsets for
"These old handsets simply pile up in our rummage drawer. Sports clubs all
round Norway are now collecting handsets you no longer need. Over 90 percent
of an old handset can be recycled for new production," says Berit Svendsen,
CEO of Telenor Norway.
550 sports clubs all round the country are launching an extensive campaign to
collect old mobile phones. This voluntary campaign is a cooperative effort
between Telenor and the The Norwegian Olympic and Paralympic Committee and
Confederation of Sports (NIF).Clubs receive NOK 35 for each handset they
Millions of phones
And there are plenty of phones to seek out.
According to a Norstat questionnaire on behalf of Telenor, 51 percent of
Norwegians age 17 or older, have at least one surplus handset lying around. 19
percent even have four phones or more.
Which all adds up to around 7.8 million surplus mobile phones.
2.2 million mobile handsets were sold in Norway in 2012, ten percent fewer
than the previous year. Smartphones now account for 86 percent of sales.
"People prefer to keep their smartphones for a bit longer, but we still think
it is worth continuing this campaign for many years. Norwegians care about the
environment and there is a huge number of surplus phones out there," says
Boosting club funds
This is the third year the campaign is being run. In the first two years,
sports clubs collected over 350,000 old handsets, raising NOK 12.4 million for
the clubs in the process.
"In boosting club funds around Norway, this money is going to a good cause.
The campaign also has a clear green profile. This provides an added boost to
the volunteers who go round collecting the phones," says Børre Rognlien
President of The Norwegian Olympic and Paralympic Committee and Confederation
The campaign is part of the Telenor programme "Old phone new life" and is
becoming known to the population. Four in ten people say they have heard of
it, and nine out of ten say they would be willing to donate a surplus phone to
the campaign, according to the Norstat survey.
The phones are collected in special bags to prevent them being taken out of
the bag to ensure the safety of those who donate their old phone to the
They are then counted and registered in Norway before being sent to Telenor's
environment certified recycling partner Regenersis Inc. in Britain, one of the
world's largest recyclers of electronic equipment.
Surplus handsets in figures
· Have one old phone: 23%
· Have two old phones: 20%
· Have three old phones: 12%
· Have four old phones: 7%
· Have five old phones: 6%
· Have six or more: 6%
Facts about old phone new life
· Telenor recycling of used mobile phones in a collaboration with the
Norwegian Confederation of Sports, in Telenorbutikken and by return envelopes
that can be ordered on www.telenor.no/gjenbruk
· A total of 550 sports teams will collect used mobile phones in 2013.
The list of clubs is on www.idrett.no
· The used mobile phones collected are counted by Alternative Data AS
in Oslo before they are sent to Telenor's international recycling partner
Regenersis in the UK. The company is certified and has strict procedures for
safety and handling of hazardous waste.
· Agreement with Regenersis applies to all Telenor companies. Today,
Telenor mobile recycling schemes are present in Norway, Sweden, Denmark,
Hungary, Montenegro, Serbia, Malaysia and Thailand.
· The used phones are either recycled or reused.
· All profits from the program returned to the sport teams or to
charity with a clear green profile.
· Elisabeth Helgesen, Communications Advisor at Telenor Norge AS,
tel: +47 47 90 00 35, e-mail firstname.lastname@example.org
· Morten Schønfeldt, marketing Director Norges idrettsforbund, tlf.
922 00 878, e-post: email@example.com
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Source: Telenor via Thomson Reuters ONE
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