MPTF Announces Continuation Of Partnership With The FIAT Brand Through Auction Program Of Celebrity-Driven 2013 Fiat 500e

MPTF Announces Continuation Of Partnership With The FIAT Brand Through Auction
             Program Of Celebrity-Driven 2013 Fiat 500e Vehicles

FUNDS RAISED DURING UPCOMING FIAT 500e "INTO THE GREEN" EVENTS TO BENEFIT MPTF

PR Newswire

BEVERLY HILLS, Calif., March 6, 2013

BEVERLY HILLS, Calif., March 6, 2013 /PRNewswire/ -- MPTF is proud to announce
the continuation of its partnership with the FIAT brand following the success
of this year's "Night Before" event by inviting celebrities to drive and
experience the all-new, all-electric 2013 Fiat 500e as part of the new FIAT
"Into the Green" Program, culminating at an auction of the celebrity-driven
Fiat 500e vehicles on October 12^th at the Hugh Jackman & Friends Live event
to benefit MPTF, with a goal of raising $500,000 for the organization.

"The FIAT brand's support of MPTF continues well beyond the 'Night Before'
with the upcoming auction of the Fiat 500e and we are extremely grateful,"
said Jeffrey Katzenberg, Chairman of MPTF Foundation.

FIAT was one of the presenting sponsors at the 11th annual MPTF "Night Before"
event, held each year the evening before the Academy Awards®. At this year's
benefit, FIAT raffled off a new 2013 Fiat 500e vehicle to winner, actor Andy
Garcia as part of their initiative to benefit MPTF.

The FIAT "Into the Green" Program, created in November 2012, was designed with
the aim of promoting and raising awareness of the all-electric 2013 Fiat 500e.
The VIP program will loan a Fiat 500e to select celebrities for periods of up
to three months beginning in April. All proceeds from the October 12^th
auction of these celebrity-driven vehicles will support MPTF in providing its
services of healthcare, financial relief and retirement living to the more
than 150,000 people it helps yearly.

The proceeds of "Into the Green" will specifically be used to support the
Country House Fund – a fund dedicated to MPTF residents in need. A portion of
the funds raised will also be used towards the new environmental initiative of
converting the MPTF Wasserman Campus into a drought-resistant facility,
ensuring the Campus will remain a beautiful environmentally-friendly residence
for industry veterans to live.

For more information on the program, please contact Jessica Milten at
818-876-1974 or jmilten@mptf.com.

About the Fiat 500e
With its iconic style, world-class dynamics and environmentally-friendly
zero-emissions design, the all-new 2013 Fiat 500e builds on the Cinquecento
legacy, while offering customers a no-compromise electric vehicle (EV) that
embodies the FIAT brand's simple, purposeful and fun-to-drive values. The Fiat
500e electrifies the Cinquecento lineup with even more innovation and style,
an EPA tested 87 miles of best-in-class driving range and an industry-best 108
per gallon equivalent (MPGe) highway rating of pure battery-electric power.
The all-new Fiat 500e arrives at FIAT Studios in California in second-quarter
2013. 

About MPTF
For over 90 years, MPTF (Motion Picture & Television Fund) has served as a
beacon of hope for entertainment industry members in their time of need. As a
charitable organization, the MPTF provides financial assistance and services
essential to the well-being of the community and is a leader in the
development and implementation of services and programs for seniors and those
who care for them. MPTF is supported by the generosity of corporate donors and
fellow entertainment industry members who contribute their time and money
because they believe in the critical importance of Hollywood Helping
Hollywood. For more information, visit www.mptf.com. 

SOURCE MPTF

Website: http://www.mptf.com
Contact: Andy Gelb or Stephanie Samson, Slate PR, +1-310-461-0111,
andy@slate-pr.com or stephanie@slate-pr.com