World Book, Inc. Acquires Incentive Publications

               World Book, Inc. Acquires Incentive Publications

Important News for the Classroom Supplementary and Teacher Professional
Development Markets

PR Newswire

CHICAGO, March 6, 2013

CHICAGO, March 6, 2013 /PRNewswire/ --World Book, Inc., the publisher of The
World Book Encyclopedia, the World Book Web, and an extensive offering of
other print and online educational products, has acquired Incentive
Publications on Feb. 28, 2013.

"We are thrilled to add Incentive Publications (IP) to our family of
educational products," said World Book, Inc. President Don Keller. "IP's
record of creating excellent supplemental resources for the classroom and
promoting effective teaching strategies is directly aligned with our own
mission to publish superior reference and instructional products and enlarge
our educational publishing product line. IP's wealth of supplemental classroom
products will add to World Book's impressive existing collection of
standards-aligned materials to support teachers."

For 95 years, World Book has focused on creating accurate and easy-to-read
material correlated to the comprehension skills of the age range of the target
audience. As an established publisher of best-selling and well-respected
reference and instructional books and web-based subscription sites for
learners, World Book sought to augment its product line with a wide range of
lesson plans and other resources of exceptional quality to support educators'
and parents' efforts to enhance students' learning experience. Incentive
Publications specializes in educational resources for the middle grades and
effective teaching strategies for grades K–12. World Book's acquisition of
Incentive Publications will contribute to increasing the body of effective
educational products designed to assist teachers in implementing the Common
Core State Standards.

The acquisition of Incentive Publications is a step further in World Book's
efforts to augment its product line with engaging and instructional products
for home and classroom. In 2012, World Book announced a new retail venture
called Bright Connections Media. Using bold illustrations, lively text, and
quirky characters, each Bright Connections Media book is crafted to be a
sunbeam that lights up a young reader's imagination and ignites learning.

About World Book, Inc.

World Book, Inc. sets the standard in publishing accurate, current, and
reliable reference and learning materials for children and adults. Based in
Chicago, World Book is committed to creating educational products in print and
digital forms that meet the highest standards of editorialexcellence. This
commitment has resulted in a wide range of products including the
quintessential World Book Encyclopedia; the World Book Web, a comprehensive
and authoritative solution meeting the diverse information needs of students,
educators, public library patrons, and families; and World Book Classroom,
innovative and effective teaching resources to improve learning in libraries,
classrooms, and at home.

About Incentive Publications, Inc.

Incentive Publications specializes in educational resources for the middle
grades and effective teaching strategies for grades K-12. The company offers
more than 400 titles that are available from retailers and distributors,
nationally and internationally—these titles are also available
ine-bookformat online. IP has published books written by a wide array of top
educator-authorsdedicated to research and practical classroom know-how. IP
publications are used by educators andparentsto enhance their students'
learning experience. IP publications are correlated to learning standards and
testing benchmarks.

For more information contact:
World Book Marketing Dept.
Alannah Sharry
Phone: 312-819-8947
Twitter: @worldbookinc

SOURCE World Book, Inc.

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