Parks Associates: One-Third of German Broadband Households Prefer a Home Security Company to Provide Connected Home Monitoring

Parks Associates: One-Third of German Broadband Households Prefer a Home 
Security Company to Provide Connected Home Monitoring Equipment
and Services 
New Research Report Analyzes Home Management Services in Europe 
DALLAS, TX -- (Marketwire) -- 03/06/13 --  Parks Associates today
announced the new report "IP Home Management Services in Europe,"
which focuses on the European market for residential home monitoring
and control solutions, including an analysis of new channel entrants,
vendors, and technology providers. This industry report provides a
thorough analysis of the European market for IP-based home systems
and management services and examines business models for utilities,
service providers, and security companies. 
"Adoption of broadband and connected devices provides conduits for
many new applications into the home and different means to connect
with consumers," said Tom Kerber, Director, Research, Home Controls
and Energy, Parks Associates. "Overall, European consumers rank
traditional security capabilities high among their preferred
connected home features, followed by energy management features. The
diversity of consumer preferences among European countries opens the
market for different business models and channel strategies." 
The report notes that energy management is very popular in Denmark,
where electricity costs are high. In the U.K., security and home
monitoring are popular entry-level features among consumers. 
Service providers can offer home controls solutions directly to the
consumer or offer the services to a partner such as a utility or OEM,
which then provides the service to consumers. Multiple telecoms are
launching home controls solutions, using a variety of business
models. Deutsche Telekom is investing in energy-specific service
platforms, with partners including Miele, Samsung, and digitalSTROM.
Similarly, Swisscom and iControl Networks have a strategic
partnership to deploy a sophisticated home automation and monitoring
solution. Telefonica has announced its "Thinking Things"
machine-to-machine (M2M) solution for connecting all types of devices
to the Internet in order to automate functions. 
The report analyzes the different approaches and features consumer
data for a variety of European countries: 

--  23% of broadband households in the U.K have an electronic home
    security system. Less than 20% have one in France and Belgium, while
    only 6% of German households have a system.
--  By 2020, the U.K. and Spain will have over 20 million smart meters.
    France and Germany will exceed 30 million.
--  30-40% of broadband households in the U.K., France, Germany, and
    Belgium rank smoke/fire detectors as the most important connected home
    control capability.
--  One-third of German broadband households prefer a home security
    company to provide connected home monitoring equipment and services.
    Utilities are the second-most preferred provider but do not score more
    than 20% of households among any European countries.

"IP Home Management Services in Europe" is available at For information, contact
About Parks Associates
 Parks Associates is an internationally
recognized market research and consulting company specializing in
emerging consumer technology products and services. Founded in 1986,
Parks Associates creates research capital through market reports,
primary studies, consumer research, custom research, workshops,
executive conferences, and annual service subscriptions. 
Image Available: 
Holly Sprague 
Parks Associates
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