TI delivers industry's only over-the-air download capabilities for seamless software updates of Bluetooth Smart products from

 TI delivers industry's only over-the-air download capabilities for seamless
  software updates of Bluetooth Smart products from smartphones and tablets

Unique BLE-Stack 1.3 feature solves industry problem for devices using TI's
CC2540/1 Bluetooth low energy SoCs

PR Newswire

DALLAS, March 6, 2013

DALLAS, March 6, 2013 /PRNewswire/ --Answering the growing need for
smartphone and tablet applications that update seamlessly, Texas Instruments
Incorporated (TI) (NASDAQ: TXN) announces a truly wireless solution with a
unique over-the-air-download (OTA or OAD) feature in its BLE-Stack™ 1.3
software for use with the CC2540 and CC2541 Bluetooth low energy
system-on-chips (SOCs). Single-mode Bluetooth^® low energy or Bluetooth Smart
is increasing in popularity because it allows consumers to connect to their
smartphones and tablets to automotive, home office, medical and health,
sports and fitness as well as mobile and PC accessories. However, the always
evolving smartphone and tablet market and its regular firmware updates can
cause a Bluetooth Smart device to no longer connect, which poses a user
experience challenge for accessory manufacturers. Currently, a user would have
to plug their device into a computer via USB and download an update from the
manufacturer's site.

The OAD feature helps manufacturers better support users with a simple
software upgrade process shortly after smartphone and tablets receive their
own Bluetooth low energy firmware updates. Additionally, updates to firmware
can be downloaded wirelessly from numerous central devices, including
smartphones, tablets or PCs onto TI's CC2540/1 SoCs making device updates even
more accessible for consumers. For more information, visit

"We have increasingly seen manufacturers being concerned about their products
becoming obsolete or hard to use because of smartphone and tablet Bluetooth
low energy firmware updates," said Sid Shaw, worldwide business development
and marketing manager, Wireless Connectivity Solutions, TI. "With our
BLE-Stack 1.3, updating software on a CC2540/1-enabled device is easy through
the OAD feature—consumers can update their own device wirelessly and
manufacturers' can also extend the shelf-life of products for longer revenue

Tools, availability, packaging and price
For customers using Bluetooth low energy and proprietary implementations, TI's
unique Boot Image Manager (BIM) allows multiple firmware stacks to reside on a
single CC2540/1 SoC. BIM enables an end-product to support two different
Bluetooth low energy stacks or a single Bluetooth low energy stack and a
single 2.4GHz proprietary stack.

TI's BLE-Stack 1.3 Bluetooth low energy application software is available
royalty-free to all customers using TI's CC2540/1 Bluetooth low energy SoC
family. The CC2540DKMINI, CC2540DK and CC2541EMK development kits are
available on TI's eStore for USD $99, $299, and $99, respectively. TI's CC2541
SensorTag development kit is available on the eStore for USD $25.

Find out more about TI's wireless connectivity solutions

  oTI'sBluetoothlow energy solutions: www.ti.com/ble
  oTI's wireless connectivity solutions: www.ti.com/wirelessconnectivity
  oTI's wireless connectivity guide: www.ti.com/wirelessconnectivityguide
  oConnecTIng Wirelessly blog: www.ti.com/wiconnewsletter-pr
  oMonthly wireless connectivity eNewsletter:
  oTI E2E™ wireless connectivity support community: www.ti.com/wicon-forum

About Texas Instruments
Texas Instruments Incorporated (TI) is a global semiconductor design and
manufacturing company that develops analog ICs and embedded processors. By
employing the world's brightest minds, TI creates innovations that shape the
future of technology. TI is helping more than 100,000 customers transform the
future, today. Learn more at www.ti.com.

BLE-Stack and TI E2E are trademarks of Texas Instruments. All other trademarks
belong to their respective owners.

SOURCE Texas Instruments Incorporated

Website: http://www.ti.com
Contact: Marisa Speziale, GolinHarris, +1-972-341-2521,
mspeziale@golinharris.com, or Patty Arellano, Texas Instruments,
+1-214-567-7828, parellano@ti.com, Please do not publish these numbers or
e-mail addresses.
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