Delta Point Strengthens Management and Expands Consultancy Services with Addition of Former AstraZeneca Executive Michael

   Delta Point Strengthens Management and Expands Consultancy Services with
           Addition of Former AstraZeneca Executive Michael Hickey

PR Newswire

MALVERN, Pa., March 6, 2013

MALVERN, Pa., March 6, 2013 /PRNewswire/ --Michael Hickey, former Vice
President of US Sales at AstraZeneca and former President of AstraZeneca,
Netherlands has recently joined Delta Point, Inc. as Senior Vice President of
Global Leadership Development. "Michael is a perfect fit for the future
direction of Delta Point as we focus on the sales leadership required for the
delivery of exceptional sales performance," explained Jerry Acuff, founder and
CEO of Delta Point. "Developing the expertise of the sales leaders and
especially sales managers translates to increased bottom line results for our

Michael Hickey graduated from University College Dublin with a degree in
Pharmacy, an MSc in Pharmaceutical Chemistry and an MBA. He also completed
residential advanced management programs in strategic marketing in Harvard
University and the AMP in INSEAD, France.

Michael Hickey has a deep understanding of the pharmaceutical business having
worked in the industry for 30 years in many and varied functions such as
production, clinical research, marketing, sales and senior management in the
US, Canada and a number of European countries.

During his time as VP Sales in the US, he successfully led the successful
launch of megabrands such as Crestor, Seroquel and Nexium and also a number of
oncology brands. His innovative and creative approach led to the introduction
of a new AZ selling model in the US and also in the Netherlands and to the
introduction of a comprehensive SFE (Sales Force Effectiveness) program in the
US which was later adopted worldwide. Following his time with AZ, Michael
became President of IBA Molecular, North America, a leading
radiopharmaceutical company.

About Delta Point, Inc.

Headquartered in Scottsdale, AZ with a regional office in Malvern, PA, Delta
Point, Inc. specializes in the life sciences industry (pharmaceutical,
biotech, and device companies) by partnering with clients to maximize brand
sales performance. Their focus is on improving outcomes by analyzing the needs
of their customers before developing customized recommendations that align
cross-functional departments: Sales, Marketing, Sales Training and Commercial
Operations. Delta Point specializes in making those changes that help
corporations deal with the challenges they face whether it is launching a new
product or an underperforming brand by working with Marketing, Sales
Management, Sales Training and Sales Operations as a partner in attaining
business success. They have gained recognition for developing strategic sales
and marketing plans, improving sales messaging, and for the effectiveness of
their training programs, including a copyrighted process of building,
sustaining and growing substantive business relationships.

Jerry Acuff, CEO
Delta Point, Inc.

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SOURCE Delta Point, Inc.

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