RBC donates $300,000 to help new citizens explore Canada's cultural
attractions for free
RBC renews its support of the Institute for Canadian Citizenship's Cultural
TORONTO, March 6, 2013 /CNW/ - RBC today announced a $300,000 commitment to
the Institute for Canadian Citizenship's (ICC) Cultural Access Pass program,
helping new Canadian citizens explore our country's cultural attractions for
free. RBC has committed more than $575,000 to the program during the past four
The Cultural Access Pass (CAP) is a gift to Canada's newest citizens and their
children, offering a year of free access to almost 1,200 museums, historic
sites, national and provincial parks across the country. It introduces new
citizens to a variety of Canadian experiences, including access to online
volunteer and employment resources. And, CAP helps Canada's cultural
attractions connect with a new audience to build future ambassadors,
volunteers and potential donors.
"We believe in the power of communities and the individuals who live in them,"
Shari Austin, vice-president, Corporate Citizenship, RBC. "The Cultural Access
Pass creates a great opportunity to connect new citizens to a wealth of
Canadian cultural places, spaces and experiences. We're proud to partner with
the Institute for Canadian Citizenship to welcome new citizens and celebrate
With RBC's support, the Cultural Access Pass has experienced a tremendous
-- Its roster of attractions has increased from 127 to almost
-- More than 60,000 new citizens have participated in the program
- 168 new citizens once registered in a single day;
-- With additional support from Citizenship and Immigration Canada
(ICC's other key partner), every new citizen - 170,000 each
year - is now introduced to CAP at their citizenship ceremony
"Since 2008, the RBC Foundation has been a champion of our Cultural Access
Pass program," said Leith Bishop, Acting Executive Director, Institute for
Canadian Citizenship. "Its support has empowered us to build a truly national
program that touches each and every new Canadian citizen, as well as our
attractions who are eager to foster long term relationships with members. RBC
shares our passion for inclusion, and we look forward to having them in our
corner for the next three years and beyond."
Who is eligible for a Cultural Access Pass?
A new citizen becomes eligible for a Cultural Access Pass the day he/she
receives his/her Canadian citizenship. New citizens must be 18 years of age or
older to participate, but each member can use his/her pass with up to four
minor dependent children (under 18 years of age). The pass is valid for one
year, expiring on the first anniversary of a member's date of citizenship (not
the date of registration). Members can visit any participating attraction as
many times as he/she wishes during their year of eligibility.
Visit culturalaccesspass.ca for full details.
ABOUT THE ICC
The Institute for Canadian Citizenship (ICC) is a national, non-profit charity
that promotes active citizenship. Through innovative programs and
partnerships, the ICC works to ensure new citizens are welcomed and included
as equals, create meaningful connections among all Canadians, foster a culture
of engaged citizens and celebrate what it means to be Canadian. Our Building
Citizenship program welcomes and connects new citizens by hosting
community-led citizenship ceremonies across Canada. Our Cultural Access Pass
(CAP) program introduces new citizens to Canadian experiences by offering a
year of free access to almost 1,200 attractions from coast-to-coast-to-coast.
The LaFontaine-Baldwin Symposium, our intellectual platform, is a national,
interactive lecture on citizenship. And ICC Insights, our partner-focused
initiative, brings new citizen voices to national conversations through
collaborative projects. The ICC was founded and is co-chaired by the Right
Honourable Adrienne Clarkson and John Ralston Saul, and is supported by
Citizenship and Immigration Canada (CIC). For more information, visit
icc-icc.ca. You can also follow us on Twitter @ICCICC).
ABOUT RBC COMMUNITY AND SUSTAINABILITY
Royal Bank of Canada (RY on TSX and NYSE) and its subsidiaries operate under
the master brand name RBC. We employ approximately 80,000 full- and part-time
employees who serve more than 15 million personal, business, public sector and
institutional clients through offices in Canada, the U.S. and 49 other
countries. RBC is recognized among the world's financial, social and
environmental leaders and is listed on the 2012 - 2013 Dow Jones
Sustainability World Index, the DJSI North American Index, the Jantzi Social
Index and the FTSE4Good Index. RBC is one of Canada's Greenest Employers, one
of Canada's 50 Most Socially Responsible Corporations and among the Global 100
Most Sustainable Corporations in the World.
RBC supports a broad range of community initiatives through donations,
sponsorships and employee volunteer activities. In 2012, we contributed more
than $95 million to causes worldwide, including donations and community
investments of more than $64 million and $31 million in sponsorships.
Jess Duerden, Institute for Canadian Citizenship (416) 593-6998 ext.225
André Roberts, Corporate Communications, RBC (416) 974-3678
SOURCE: Institute for Canadian Citizenship
To view this news release in HTML formatting, please use the following URL:
-0- Mar/06/2013 10:59 GMT
Press spacebar to pause and continue. Press esc to stop.