Miller High Life and the Milwaukee Brewers to Give Your Lawn Home-Field
Brewers Grounds Crew to Makeover One Lucky Winner's Yard
MILWAUKEE, March 6, 2013
MILWAUKEE, March 6, 2013 /PRNewswire/ -- For the second season, Miller High
Life and the Milwaukee Brewers are celebrating the return of America's
favorite pastime by offering one Brew Crew fan a ballpark-style makeover for
their lawn, courtesy of the Official Miller Park Grounds Crew.
With pinstriped grass, perfectly trimmed hedges and an official Milwaukee
Brewers logo prominently displayed front and center, all of the neighbors will
be green with envy after looking at a yard celebrating the High Life.
"What could be better than welcoming the warm weather with a fresh-cut lawn
and the Champagne of Beers?" said Brendan Noonan, brand manager for Miller
High Life. "We are thrilled to be working alongside the Brewers to celebrate
the High Life with beer drinkers and baseball fans."
Now through May 31, legal drinking-age Wisconsin residents can enter keywords
found on specially-marked Miller High Life promotional materials or UPC codes
from Miller High Life packaging at www.brewers.com/highlifelawn. One winner
will receive a home lawn makeover from the Official Miller Park Grounds Crew,
a pair of Milwaukee Brewers tickets to nine regular-season games and
"We are fortunate to have the greatest fans who make Miller Park the best home
field in all of baseball," said Brewers Chief Operating Officer Rick
Schlesinger. "This is a great way for us to provide them with a true home
field of their own."
In addition to the grand prize winner, one first prize winner will receive a
pair of regular season tickets to nine home games and landscaping tools.
Built on a foundation of great beer brands and nearly 300 years of brewing
heritage, MillerCoors continues the commitment of its founders to brew the
highest quality beers. MillerCoors is the second-largest beer company in the
United States, capturing nearly 30 percent of beer sales in the U.S. and
Puerto Rico. Led by two of the best-selling beers in the industry,
MillerCoors has a broad portfolio of brands across every major industry
segment. The portfolio is led by the company's premium light brands: Coors
Light, Miller Lite and Miller64. Coors Light, the World's Most Refreshing
Beer, offers consumers refreshment as cold as the Rockies. Miller Lite
established the American light beer category in 1975, offering beer drinkers a
light beer that tastes like beer should. Miller64 is 64 calories of crisp,
light taste that complements a balanced lifestyle. MillerCoors brews premium
beers Coors Banquet and Miller Genuine Draft, and economy brands Miller High
Life and Keystone Light. Tenth and Blake Beer Company, MillerCoors craft and
import division, imports Peroni Nastro Azzurro, Pilsner Urquell and Grolsch
and features craft brews from the Jacob Leinenkugel Brewing Company, Blue Moon
Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates
eight major breweries in the U.S., as well as the Leinenkugel's craft brewery
in Chippewa Falls, Wisc. and two microbreweries, the Tenth Street Brewery in
Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver.
MillerCoors vision is to create the best beer company in America through great
people changing the way America enjoys beer. MillerCoors builds its brands the
right way through brewing quality, responsible marketing and sustainable
environmental and community impact. MillerCoors is a joint venture of
SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com,
at facebook.com/MillerCoors or on Twitter through @MillerCoors.
Contact: Mark Rasmussen, MillerCoors, +1-312-496-2968,
email@example.com; or Konnor Schmaltz, Olson PR, +1-312-854-8394,
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