Yamaha to Debut at Biennale Internationale Design Saint-Étienne Exhibition in France

  Yamaha to Debut at Biennale Internationale Design Saint-Étienne Exhibition
  in France

                        To Unveil DESIGN RECIPE theme

Biennale Internationale Design Saint-Étienne 2013

Business Wire

HAMAMATSU, Japan -- March 5, 2013

Yamaha Corporation announces that it will be exhibiting as a company for the
first time at the Biennale Internationale Design Saint-Étienne, the design
exhibition being held March 14–31 in Saint-Étienne, France.

One of the yet to be announced prototype products that Yamaha plans to exhibit
(Photo: Business Wire ...

One of the yet to be announced prototype products that Yamaha plans to exhibit
(Photo: Business Wire)

Background to Exhibit

As one of its approaches for universally delivering the appeal of modern
musical instruments and AV products, Yamaha's Design Laboratory has undertaken
a number of initiatives from the design perspective. Having exhibited at the
Milano Salone in Italy for four consecutive years from 2005, the laboratory
has also held exhibitions at the Yamaha Ginza Studio in Tokyo on three
occasions since 2010. Yamaha's participation at this Biennale Internationale
Design Saint-Étienne marks the Company's first appearance at an international
design exhibition for around five years.

Exhibit Theme

Yamaha will be exhibiting under its DESIGN RECIPE concept. Likened to a recipe
for preparing ingredients in a variety of ways, Yamaha will showcase the
design style that has provided the wellspring for the uniqueness of its
products and the freshness of its design approach. On display will be 5 new or
previously released musical instruments and AV products and 12 prototypes, 8
of which will be seen for the first time in public.
Further details on the display content can be found at Yamaha's website:
http://www.yamaha.com/design/recipe

Official Website of Biennale Internationale Design Saint-Étienne
http://www.biennale-design.com/saint-etienne/2013/en/home/

Comment from Yamaha Design Laboratory General Manager Manabu Kawada

Yamaha marked the 125th anniversary of the commencement of its operations in
October last year. This year also represents a milestone for the Design
Laboratory, which was established 50 years ago. Through this exhibition, we
want to convey our uniqueness to as many people as possible: a uniqueness that
is imbued with sensitivity and the Yamaha design philosophy that has been
handed down during our long history.

*Product names and company names in the text of this document are the trade
names and registered trademarks of Yamaha and other companies.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20130305005730/en/

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50584057&lang=en

Contact:

For further information, please contact:
Yamaha Corporation
Yusaku Shibuya, +81-3-5488-6601 (Tokyo)
Corporate Communications Division, Public Relations Group
pr-contacts@gmx.yamaha.com
FAX: +81-3-5488-5060
http://www.yamaha.com/
 
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