Rosetta and Fidelity Investments Join Forces to Discuss Personalized Marketing
Effectiveness at Adobe Summit
PRINCETON, N.J., March 6, 2013
PRINCETON, N.J., March 6, 2013 /PRNewswire/ -- Rosetta Chief Operating Officer
Mark Taylor will partner with Mike Prebenda, Senior Vice President of Consumer
Strategy at Fidelity Investments to discuss essential keys to personalized
marketing effectiveness at the Adobe Digital Marketing Summit in Salt Lake
City, UT, on Wednesday, March 6 at 11:30 a.m.
Rosetta is an independent brand in the Publicis Groupe of global agencies and
is one of the nation's largest digital and direct interactive agencies.
"Mike has proven himself to be one of the finest marketers around, and he
clearly understands how to leverage personalized marketing to generate the
greatest business impact," Taylor said. "At Rosetta, we're focused on helping
brands understand the market and their customers, converting unique insights
on target segments into meaningful interactions that drive awareness,
engagement, and purchase intent, and helping brands transform their businesses
to center around their customers and their journey."
Mr. Prebenda recently joined Fidelity as the head of Consumer Strategy where
he is focused on driving personality-based strategy across the consumer
experience. Formerly, he was General Manager for Medco Health Store, a
start-up eRetail store focused on personalizing the retail experience to
chronic care consumers. Prior to Medco, Mr. Prebenda led the startup on-line
bank, HSBC Direct, where he was also responsible for global brand development
and a standardized global business model. Mr. Prebenda has worked at Novartis
Corporation as head of OTC Latin America and Bristol-Myers Squibb Company as
the head of OTC marketing.
Mark Taylor is responsible for driving Rosetta's personalized consumer
lifecycle management approach, as well as strengthening the agency's
operational model. He oversees the team of 500 people responsible for the
identification, engagement and activation of the agency's clients' customers
through all engagement channels, as well as marketing measurement and
optimization. He also has executive leadership responsibilities for Rosetta's
Consumer Products & Retail and Distribution & Manufacturing industry
For more information about the event, please visit:
Rosetta is a consulting-centered interactive agency engineered to transform
marketing for the connected world. Our mission is to be a catalyst for growth,
driving material business impact by translating deep consumer insights into
personally relevant brand experiences across touch points and over time.Our
unique capabilities and the way we activate them have enabled our market
leadership position, operating as an independent brand in the Publicis Groupe
of global agencies.
www.rosetta.com | Twitter:@RosettaMktg | Facebook:www.facebook.com/rosetta
Contact: Shade Vaughn, Robert Marston and Associates, +1-212-836-4232,
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