Local Corporation Granted U.S. Mobile Pay-Per-Call Patent
Third Enhanced Directory Assistance Patent Focuses on Mobile Implementations
IRVINE, Calif. -- March 6, 2013
Local Corporation (NASDAQ: LOCM), a leading online local media company, today
announced that the U.S. Patent and Trademark Office has granted the company
patent number 8,359,049, which covers a mobile, pay-per-call Enhanced
Directory Assistance method and/or system. This is the company’s third issued
Enhanced Directory Assistance (EDA)-related patent that expands its reach into
this high-growth area.
Issued on Jan. 22, 2013, the patent describes an Enhanced Directory Assistance
method and/or system that uses wireless messaging protocols to receive keyword
search data associated with a directory service request and matches it with a
relevant advertiser associated with the keyword search. As part of the method,
the requester is sent the directory listing for the advertiser and a callback
number. Based on the second call to the callback number, it is determined that
the directory listing was selected by the requester. This patent extends the
company’s family of Enhanced Directory Assistance patents into wireless
messaging systems, with potential uses extended to a host of potential mobile
applications, such as the company’s Local.com mobile app, which was recently
named as a finalist for the 2013 Appy Awards in the Search Tools category.
“We are pleased to add to our portfolio of intellectual property with this
important mobile-focused enhanced directory assistance patent,” said Heath
Clarke, Local Corporation chairman and chief executive officer. “With the
mobile ad industry continuing to show strong growth, we believe this latest
patent positions us well for leadership in this sector as we continue to build
out and expand our mobile products. We look forward to leveraging this patent
to monetize the mobile advertising market going forward.”
EDA pay-per-call ad revenue is intended to provide additional revenue for
carriers. The patent is a continuation of two patents previously issued to the
company. The company believes that the patent may cover numerous pay-per-call
EDA inquiry methods, such as text and the latest voice command search
integrations offered on many of today’s smartphones, as well as traditional
voice-based EDA inquiries. According to BIA/Kelsey, the U.S. mobile
advertising market continues to grow and is expected to reach $4.2 billion
About Local Corporation
Local Corporation (NASDAQ:LOCM) is a leading online local media company that
connects brick-and-mortar businesses with over a million online and mobile
consumers each day using a variety of innovative digital marketing products.
To advertise, or for more information, visit: http://www.localcorporation.com.
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Investor Relations and Media Relations Contact:
Cameron Triebwasser, 949-789-5223
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