In-Store Digital Marketing Technologies Opening New Avenues of Customer
Interaction via Mobile Devices, Increasing Loyalty and
MINNEAPOLIS, MN -- (Marketwire) -- 03/06/13 -- Wireless Ronin
Technologies, Inc. (NASDAQ: RNIN), a leading marketing technologies
solutions provider, has published a new white paper outlining how the
increasing widespread use of mobile devices offers new, more powerful
ways for brick and mortar B-to-C companies to connect with their
customers while they shop.
Applications reach far beyond scanning QR codes. New digital media
technologies integrate customer mobile devices with in-store signage
allowing companies to deliver personalized content, increase two-way
communication, and leverage the relationship for others to see via
digital displays. The white paper provides example applications such
as downloading dynamic coupons from a digital display, filtering a
restaurant menu for allergens, or playing an interactive game on an
in-store screen using the customer's smartphone as a controller.
With mobile device integration, brick and mortar locations can
increase customer engagement, drive purchase decisions and provide
relevant offers. In addition to achieving these key business
objectives, mobile device usage has operational benefits such as
reduced equipment and maintenance costs, reduced printed coupon and
POP costs, and reduced training costs and improved staff knowledge.
To view the white paper in its entirety, click here
About Wireless Ronin Technologies
Wireless Ronin Technologies, Inc.
(WRT) (NASDAQ: RNIN) (www.wirelessronin.com) is a marketing
technologies company with leading expertise in current and emerging
digital media solutions, including signage, interactive kiosks,
mobile, social media and web, that enable clients to transform how
they engage with their customers. WRT provides marketing technology
solutions and services to clients, helping increase revenue and
improve operating efficiencies to execute marketing initiatives.
Since launching RoninCast(R) digital signage software in 2003, WRT
has led the digital signage industry by bringing leading edge
technology, services and support to its clients. WRT offers an array
es to support its clients' marketing technology needs
including consulting, creative development, project management,
installation, training, and support and hosting. The company's common
stock trades on the NASDAQ Capital Market under the symbol "RNIN".
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SVP, Sales and Marketing
Investor Relations Contact:
Matt Glover or Michael Koehler
Liolios Group, Inc.
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