Billabong Creates the Perfect In-Store Customer Checkout Experience With Ingenico's Secure Payment Devices

Billabong Creates the Perfect In-Store Customer Checkout Experience With 
Ingenico's Secure Payment Devices 
Action Sports Retailer Modernizes Its POS to Create a Richer
Experience for Its Tech Savvy Customers With the New iSC Touch 250
ATLANTA, GA -- (Marketwire) -- 03/06/13 --  Ingenico (Euronext:
FR0000125346 - ING), leading worldwide provider of payment solutions,
today announced that action sports leader Billabong, a global
multi-brand manufacturer and retailer, has successfully rolled out
Ingenico's new iSC Touch 250 Series Signature Capture point-of-sale
(POS) devices in more than 100 stores throughout the United States.
The POS upgrade was an integral part of the retailer's strategic plan
to modernize its legacy in-store payment acceptance system.
Billabong's goal was to enhance consumer engagement and convenience
at checkout, by accommodating a growing demand from their savvy
younger consumers to accept all forms of payment, including NFC-based
mobile wallets, contactless, and smartcard EMV chip-based payments.  
Known for its dedication to the action sports customer and its tech
savvy business practices, Billabong selected Ingenico's iSC Touch 250
Series Signature Capture device mostly due to its security,
multi-media functionality, Telium architecture, and efficient
performance. The new POS solution allows Billabong to leverage
Ingenico's innovative hardware with unique multi-media brand building
capabilities along with loyalty and special promotion offerings at
in-store checkout.  
"We were in the market to replace an older problematic terminal with
a more reliable, secure and robust model," said Roger Moreno, Retail
IT Manager at Billabong USA. "After evaluating options from the
leading manufacturers, a decision was made to implement Ingenico's
iSC Touch 250 due to its proven performance and dependability. Since
rolling out Ingenico's iSC Touch 250 solution in late 2012, our
PIN-pad terminal issues have dropped by 99%." 
Billabong teamed up with SalePoint, a leading integration service and
high value POS solutions provider, to manage, integrate, and carry
out the installation of the new iSC Touch 250 devices.  
"We are excited to see Billabong successfully deploy the Ingenico
signature POS devices into their stores. The rollout was a success 
and Billabong has already seen the value of their investment during
their busy holiday season," stated Paul Streicher, President and
Managing Director of Retail for SalePoint. "The new iSC Touch 250 in
conjunction with SalePoint POS software provides benefits such as
scrolling receipt, integrated signature capture and full color video
capability to promote their products and brands." 
With integrated multi-media-enabled Telium 2 architecture and a
wealth of connectivity, Ingenico's iSC Touch 250 is fully EMV and PCI
PIN Transaction Security (PTS) V3 validated and supports the latest
SRED security standards. 
"To offer the best POS solutions to retailers, we have to understand
their culture, customer base, and key initiatives driving their
retail business. For Billabong, being able to differentiate their
in-store experience from the moment a customer enters one of their
stores to the point of checkout is critical," said Scott Tubbs, Vice
President of Sales Retail/Channel, Ingenico, North America. "The iSC
Touch 250 terminal is a perfect fit for Billabong -- secure, durable,
powerful and versatile. It allows Billabong to drive branding
programs for its multiple brands, highlight in-store specials with
targeted ads, and securely accept all currently existing forms of
In addition to successully rolling out the iSC Touch 250 devices in
more than 100 multi-banner stores nationwide, Billabong has plans to
upgrade all of its stores in the U.S. by the end of Q1 2013.  
About Ingenico (ING)
 Ingenico (Euronext: FR0000125346 - ING) is a
leading provider of payment solutions, with over 20 million terminals
deployed in more than 125 countries. Its 4,000 employees worldwide
support retailers, banks and service providers to optimize and secure
their electronic payments solutions, develop their offer of services
and increase their point of sales revenue. More information on 
About Billabong International LTD (Billabong)
International LTD (BBG.AX) is an Australia-based leading multi-brand
manufacturing and distribution company focused in the action sports
market. Bilallabong manufactures and distributes soft and hard goods
to over 100 countries and represents some of the biggest names in the
industry, including Element Skateboards, Von Zipper, RVCA, Dakine,, Honolua Surf, Kustom Footwear, Becker Surf, XCEL Wetsuits,
Tigerlily, Palmers Surf, Nixon, GSM Retail Inc. and Canada based
retail division West49. Billabong USA owns and manages 110 multi
banner retail destinations throughout the continental U.S. including
AK and HI, and over 200 retail locations in Canada managed and
operated under the West49 umbrella.  
About SalePoint
 SalePoint is a leading provider of high value
business solutions to the retail point of sale, corporate retail,
higher education, healthcare, and public sector industries.
SalePoint's staff is experienced in implementing cashiering, point of
sale, and corporate applications. The company provides a complete
solution ranging from hardware and software to services required to
define, implement and fully support the installed solutions. The
company's customers include such leading names as Billabong, Pacific
Sunwear, Spencer Gifts, Kaiser Permanente, Cato Corporation, New York
University Medical Centers, the University of Chicago and Puerto Rico
Aqueduct and Sewer Authority. 
Svy Nekrasas
Vice President of Marketing, North America 
Tel: 678 456 1211 
Gina von Esmarch
Voce Communications 
Tel: 415 203 4660 
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