TBWA bolsters management team in New York office
TBWA\Chiat\Day New York announces two new management team hires for Head of
Account Management and Head of Digital Strategy and Content roles
NEW YORK, March 5, 2013
NEW YORK, March5, 2013 /PRNewswire/ --TBWA\Chiat\Day New York has appointed
Leigh Baker: former Sapient Nitro Global Account Lead and Aki Spicer:
ex-Director of Digital Strategy at Fallon, to the respective roles of Head of
Account Management and Head of Digital Strategy.
Aki and Leigh are the first key hires under TBWA\Chiat\Day New York's
President Robert Harwood-Matthews who joined to lead the agency in August
Leigh will lead the account management team, taking responsibility for several
key accounts in the agency. Aki will work closely with Ed Castillo (Head of
Planning) to lead the digital strategy across all of the agency's clients,
including Jameson, GSK and Michelin. Leigh's role will also see him act as
Global Account Lead on a TBWA account, strengthening the agency's global
account leadership of clients including Nissan, McDonald's, Apple, GSK and
Leigh brings with him a hybrid background of traditional and digital
experience spanning 19 years. Most recently, he worked as a Global Account
Lead at SapientNitro New York, heading up the Digital Marketing and Content
Platform assignments for global clients, Coca Cola and MARS. Prior to that, he
worked on global assignments for Pernod Ricard at Publicis London and Nestle
and AB Inbev at Publicis New York. Leigh's appointment sees him return to
TBWA, where he previously worked as an Account Director at TBWA\London.
Aki joins from Fallon, where he led the digital strategy for clients including
Cadillac, Nestle Purina Petcare, H&R Block and NBC Universal. In addition to
launching projects such as Cadillac.com (Fallon's largest ongoing project for
a client), Aki has been responsible for building Fallon's IP and innovation
pipeline. A constant public speaker, Aki has presented conferences including
AAA Planning and Marketing Forward. He is also co-author of The Age of
Conversation books and teacher of the first e-Marketing curriculum at the
University of Minnesota. Prior to Fallon, Aki held the role Planning Manager
at Vigilante, a youth/urban-focused idea thinktank, prior to which, he was VP
of Marketing at hip-hop lifestyle wear brand, Rocawear/Native BDG, led by
Damon Dash, Jay-Z and Biggs Burke.
Both Aki and Leigh's diverse experience will play to both TBWA and Digital
Arts Network, the organization that has unified around 700 digital specialists
working within TBWA to offer capabilities including creative technology,
e-commerce, social media, user experience, content, mobile, analytics and
Commenting on his appointment, Robert Harwood-Matthews said: "Leigh and Aki
are two key and diverse talents joining the leadership team. They bring with
them unique digital hybrid skills that will further strengthen TBWA's offer in
the changing integrated landscape."
Leigh added: "The opportunity to return to such an iconic agency and work with
Robert's vision for TBWA was too good to pass by. There is genuine exciting
change taking place, blending the established creative culture with its evolve
diverse digital offering."
Aki added: "This is an exciting age of change and opportunity and I'm eager to
help invent the future with the TBWA\Chiat\Day team."
About TBWA Worldwide
TBWA Worldwide (www.tbwa.com) creates Disruptive Ideas expressed through Media
Arts for global clients, including ABSOLUT, Accenture, adidas, Apple,
Energizer, Four Seasons, GSK, Henkel, Infiniti, McDonald's, Michelin, Nissan,
Pernod Ricard, Pfizer, Roche, Standard Chartered Bank and Singapore Airlines.
TBWA is ranked as a Top 10 worldwide advertising agency and was recognized by
Advertising Age in 2010 as the "Best International Network of the Decade."
TBWA has 274 offices in 100 countries and over 11,000 employees worldwide.
About Omnicom Group Inc.
TBWA is part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a
leading global marketing and corporate communications company. Omnicom's
branded networks and numerous specialty firms provide advertising, strategic
media planning and buying, digital and interactive marketing, direct and
promotional marketing, public relations and other specialty communications
services to over 5,000 clients in more than 100 countries.
SOURCE TBWA\Chiat\Day New York
Contact: Marianne Stefanowicz, Worldwide PR & Communications Director,
+1-212-804-1167, firstname.lastname@example.org; or Lizzie Dewhurst, Worldwide PR &
Communications Manager, +1-212-804-1189, email@example.com
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