Kwikset® to Have Sponsorship Presence on Richard Childress Racing Driver Jeff Burton’s No. 31 Chevrolet for the 2013 NASCAR

  Kwikset® to Have Sponsorship Presence on Richard Childress Racing Driver
  Jeff Burton’s No. 31 Chevrolet for the 2013 NASCAR Sprint Cup Series Season

   Partnership will include a primary paint scheme at the Coke Zero 400 at
                        Daytona International Speedway

Business Wire

LAKE FOREST, Calif. -- March 5, 2013

As the 2013 NASCAR Sprint Cup Series season begins, Kwikset is announcing a
partnership agreement with Richard Childress Racing and driver Jeff Burton.
Kwikset will have its logo on the No. 31 Chevrolet for every race this season,
and will also be the primary paint scheme for the Coke Zero 400 at Daytona
International Speedway on July 6. Throughout the 2013 season, Kwikset will be
announcing opportunities to engage fans and customers in unique ways.

Kwikset will activate this partnership with a VIP infield hospitality presence
at five NASCAR Sprint Cup Series race weekends beginning with Las Vegas Motor
Speedway on March 10. There will also be significant activation at Dover
International Speedway on June 2, Chicagoland Speedway on September 15,
Charlotte Motor Speedway on October 12 and Texas Motor Speedway on November 3.

“Richard Childress Racing’s focus on elite innovation strategies falls right
in line with Kwikset’s brand promise to deliver smart, innovative security
options to our customers,” said Greg Gluchowski, president, Hardware & Home
Improvement Group at Spectrum Brands. “We are proud to align ourselves with
excellence for the 2013 NASCAR Sprint Cup Series season.”

The company sees value in working with NASCAR teams, which it has done in the
past, and spreading the message of safety and innovation for families to race
fans nationwide. Having a presence at the track provides an opportunity to
fuel the passions of Kwikset consumers, employees and NASCAR fans.

“Safety and innovation are very important to Kwikset’s business, and as a
driver, two areas that I’m very passionate about myself,” said Burton. “I am
proud to have Kwikset as a partner this season.”

Burton has experienced tremendous success throughout his career in NASCAR’s
premier division, which spans more than 20 years. The veteran driver has won
21 Sprint Cup Series races, and earned 132 top-five finishes, as well as 248
top-10 finishes with six pole awards.

For more information on this partnership, please contact Matt Saler at
410-821-8220 or visit

About Kwikset

Hardware and Home Improvement (HHI) is a major manufacturer and supplier of
residential locksets, residential builders’ hardware and faucets with a
portfolio of renowned brands, including Kwikset®, Weiser®, Baldwin®, National
Hardware®, Stanley®, FANAL®, Pfister™ and EZSET®. HHI is a leader in its key
markets with #1 positions in U.S. residential locksets (Kwikset), Canada
residential locksets (Weiser), U.S. luxury locksets (Baldwin), and U.S.
builders’ hardware (Stanley-National Hardware), #2 in Mexico residential
hardware (Fanal), and #3 in U.S. retail plumbing (Pfister). Headquartered in
Orange County, California, HHI has a global sales force and operates
manufacturing and distribution facilities in the U.S., Canada, Mexico and

HHI is a division of Spectrum Brands Holdings, Inc. (NYSE: SPB). Spectrum
Brands is a global, diversified consumer products company and a leading
supplier of consumer batteries, residential locksets, residential builders’
hardware and faucets, shaving and grooming products, personal care products,
small household appliances, specialty pet supplies, lawn and garden and home
pest control products, and personal insect repellents. Spectrum Brands employs
over 12,500 employees worldwide and sells to the top 25 global retailers with
products in more than one million stores.

About Richard Childress Racing

Richard Childress Racing ( has earned more than 200
victories and 14 championships, including six in the NASCAR Sprint Cup Series
with the legendary Dale Earnhardt. RCR was the first organization to win
championships in the Sprint Cup Series, NASCAR Nationwide Series and NASCAR
Camping World Truck Series. Its 2013 Sprint Cup Series lineup includes Paul
Menard (No. 27 Menards Chevrolet), Kevin Harvick (No. 29 Budweiser/Rheem/Jimmy
John's Chevrolet) and Jeff Burton (No. 31 Caterpillar/Cheerios Chevrolet). Its
Nationwide Series program includes Brian Scott (No. 2 Shore Lodge/Armour
Vienna Sausage/Fast Fixin'/Charter/Husky Liners Chevrolet), 2012 Nationwide
Series rookie of the year Austin Dillon (No. 3 AdvoCare Chevrolet) and an
all-star driver lineup on the No. 33 Menards/Rheem/WESCO/Armour Vienna
Sausage/Hunt Brothers Pizza/Fast Fixin' Chevrolet team. The NASCAR Camping
World Truck Series program will consist of 2012 Camping World Truck Series
rookie of the year Ty Dillon (No. 3 Bass Pro Shops Chevrolet) and Brendan
Gaughan (No. 62 South Point Hotel & Casino Chevrolet).


Matt Saler, 410-821-8220
Jonathan E. Bayless, 704-241-6021
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