Casio Launches New Pro Trek Timepiece To Kick Off 2013

            Casio Launches New Pro Trek Timepiece To Kick Off 2013

PRG260 Offers One-Touch Triple Sensor Technology, 200 Meter Water Resistance
and Duplex LCD Display

PR Newswire

DOVER, N.J., Feb. 5, 2013

DOVER, N.J., Feb. 5, 2013 /PRNewswire/ --Casio America Inc. is proud to
announce the launch of its latest Pro Trek timepiece - the PRG260. Designed
for adventure-seekers and lovers of the great outdoors, the PRG260 is a
resilient high-performance timepiece that offers a variety of different
features such as a duplex LCD display, Casio's one-touch Triple Sensor
Technology and Tough Solar Power.

"We are excited to introduce the PRG260, which we developed specifically with
outdoor enthusiasts in mind," said Shigenori Itoh, Chairman and CEO of Casio
America, Inc. "We strive to fulfill our customers' wants and needs and this
timepiece was built with all the tools necessary to carry out any adventure,
whether it be scaling the highest mountain or navigating the roughest waters."

Equipped with Casio's widely popular one-touch Triple Sensor technology, the
PRG260 features three sensors, a pressure sensor for measuring barometric
pressure and altitude, a thermo sensor for measuring temperature and a
direction sensor for taking compass readings. Thus, making it the ideal
timepiece for anything Mother Nature stirs up. And with Casio's Tough Solar
Power with a Power Saving function ,the PRG260 powers down when not exposed to
light for a certain period of time, thus conserving energy. To help maximize
its solar rechargeable battery life, it can even judge ambient light
conditions, to tell whether it should activate its Auto EL Backlight at the
user's flick of the wrist.

The PRG260 also combines a digital compass with a sporty duplex LCD display,
ensuring even greater visibility when taking readings. The directional
pointers seem to float on the digital display while the rotating bezel allows
for aligning with a map.

Intended for any vigorous and energetic outdoor activities like camping,
cycling, fishing or hiking, the PRG260 is outfitted with a black resin band
designed for comfort and durability. The PRG260 includes a stainless steel
rotating bezel, which allows users to switch their focus between time and
compass measurements. With the 200M water resistance, the PRG260 is great for
any weather and is right at home around the water with no worries.

Designed with the most innovative technological functions, the PRG260 also
possesses the following features:

  oTough Solar Power
  o200M Water Resistant
  oDigital Compass with Duplex LCD
  oSunrise and Sunset Data
  oWorld Time (31TZ / 48 Cities)
  oFull Auto EL Backlight with Afterglow
  o5 Daily Alarms
  o1/100 Second Stopwatch (24HR )
  oCountdown Timer (24H)
  o12/24 Hour Formats

The PRG260 will be available in March 2013 at select Macy's and select
jewelers nationwide. For additional information on Casio's Pro Trek series,
please visit

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer
Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer
electronics and business equipment solutions. Established in 1957, Casio
America, Inc. markets calculators, keyboards, digital cameras, mobile
presentation devices, disc title and label printers, watches, cash registers
and other consumer electronic products. Casio has strived to fulfill its
corporate creed of "creativity and contribution" through the introduction of
innovative and imaginative products. For more information, visit

SOURCE Casio America, Inc.

Contact: Christine Azzolino,, or Amanda Pecora,, both of Coyne PR, +1-973-588-2000; or E. Garcia,, or S. Vander Schans,, both of CASIO
AMERICA, INC., +1-973-361-5400
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