Ziggo : World Premiere: Ziggo's fully cloud-based interactive DVB-C TV service

Ziggo : World Premiere: Ziggo's fully cloud-based interactive DVB-C TV service

World Premiere: Ziggo's fully cloud-based interactive DVB-C TV service

Even non-interactive devices become interactive

Utrecht, 5 March 2013

Ziggo today launched the first fully cloud-based interactive DVB-C TV service
in the world. By combining IP protocol use with the DVB-C television standard,
even devices without inbuilt hardware functionality for interactivity can now
make use of interactive services via cable. Until now, clients who wanted to
make use of interactive services such as Video on Demand or TV Gemist had to
have a special and relatively expensive digital receiver at their disposal.
Now, a reasonably simple and cheap digital receiver will suffice for the
newly-introduced service. The first to make use of the new interactive service
will be thousands of users of Humax (5100, 5200 en 5300) and Samsung (7140A,
7140B) digital receivers. Ziggo will extend the number of devices in due
course because it wants as many of its clients as possible to be able to make
use of its interactive services. With the introduction of this fully
cloud-based solution, Ziggo will increase the number of its potential
interactive customers by more than hundred thousand.

Apply via the Internet and watch via DVB-C HD

The new Ziggo service combines the strengths of the DVB-C High Definition
cable TV network and the capabilities of the Internet. The interactivity is
provided by the Internet, while the actual watching takes place in the usual
way, via the HD DVB-C signal. This way, Ziggo does not depend on the IP
network at the customer's home for its video quality, like its competitors do.

This new development sees Ziggo migrating the complexity (the logic) and the
graphic user interface (GUI) of interactive receivers to its own network, the
"Cloud". The company has, as it were, managed to integrate a large-scale
"virtual set-top box" in its network, making interactive functionality
available to all sorts of relatively simple peripherals. The virtual set-top
box assesses every action taken by the user - i.e. pressing the buttons on
their remote controls - and subsequently addresses the relevant network
equipment to execute the command, such as starting a film going to a TV catch
up item.

Ziggo has also migrated the GUI that is required for this interactive service
to its network. The GUI, which is based on HTML5, is streamed to the user over
the DVB-C network via a "temporary personal TV channel."

The cloud-based nature of the service makes it possible to render several
different devices interactive, while at the same time adapting the GUI with
extremely short lead times in a very flexible way, without needing software
updates to the peripherals - as is the case with our current Cisco interactive

For more infomation call +31 88 7170717

Screenshot grafical interface
Press Release World Premiere


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Source: Ziggo via Thomson Reuters ONE
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