The Weather Channel Selects Elemental to Power Cross-Platform Video Services

  The Weather Channel Selects Elemental to Power Cross-Platform Video Services

 Elemental Live supports multiscreen content delivery to the network’s widely
                   deployed digital and mobile applications

OTTCON TV Connect 2013 2013 NAB Show

Business Wire

PORTLAND, Ore. -- March 5, 2013

Elemental Technologies, the leading supplier of video solutions for
multiscreen content delivery, today announced The Weather Channel is using
Elemental video processing systems to support live programming and simulcasts
to 100+ million U.S. households.

Elemental^® Live video processing systems are deployed in The Weather Channel
operations center in Atlanta, Georgia to help the network deliver top weather
stories to viewers, including live video streaming of major weather events and
breaking weather-related news.

For example, The Weather Channel is using Elemental systems to stream live
content to the company’s YouTube channel. When The Weather Channel streamed
live coverage of Hurricane Sandy to YouTube in 2012, Elemental systems powered
delivery of video over the duration of the event. There were more than 12
million total live video streams viewed during the course of Sandy on and YouTube, with a peak of 167,000 concurrent users.

To support the growing demand for its content on portable devices, The Weather
Channel uses Elemental Live systems to format and stream video to its highly
successful mobile applications. With more than 100 million cumulative app
downloads on all tablets and smartphones, The Weather Channel reaches 38
million mobile consumers monthly through on web and mobile
applications. The cable network also reaches 50 million web consumers on and desktop platforms.

“The success and reach of our mobile applications is a testament to our users,
to our technology team that creates the best apps available on every screen,
and to video processing solutions from Elemental that power our multiscreen
offerings,” said Bryson Koehler, executive vice president and chief
information officer for The Weather Channel. “With the astounding growth of
our digital audience for our premium content on web and mobile screens,
assuring a high-quality, widely available viewing experience is vital.”

“We are thrilled to support The Weather Channel in its coverage of vital
weather-related news, information and programming and to help facilitate the
infrastructural transitions key to increasing audience reach across multiple
screens and new revenue streams,” said Dan Marshall, SVP worldwide sales and
service at Elemental. “Our powerful video processing software delivers the
high level of quality and efficiency required to support the network’s
distribution of market-leading content to a wide array of devices.”

Elemental will exhibit its unified video solutions at several upcoming
industry events: OTTCON March 19-20 in Santa Clara, California, TV Connect
March 19-21 in London, England and NAB April 8-11 in Las Vegas, Nevada. To
schedule a meeting with an Elemental representative at these events, please

The Weather Company: The World’s Best Weather

Through The Weather Channel,, Weather Underground,
and third-party publishing partners, the company provides millions of people
every day with the world's best weather forecasts, content and data,
connecting with them throughtelevision, online, mobile and tabletscreens.
Through WSI andWeather Central, the company delivers
superiorprofessionalweather services for themedia, aviation, marine and
energy sectors. The Weather Company is owned by a consortium made up of NBC
Universal and the private equity firms The Blackstone Group and Bain
Capital.For more information,

About Elemental

Elemental Technologies is the leading supplier of video solutions for
multiscreen content delivery.Founded in 2006 and headquartered in Portland,
Oregon, the company pioneered the use of graphics processors to power adaptive
video streaming over IP networks. Providing unmatched solutions for hundreds
of customers around the world, including nine of the top ten media and
entertainment companies in the United States, Elemental helps content
programmers and pay TV operators bring video to any screen, anytime – all at
once. The company has offices in the United States, the United Kingdom, Hong
Kong, Singapore and Brazil.To learn more, please visit and follow @elementaltech on Twitter.


Elemental Technologies
Laura Barber, 503-703-3638
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