Real-Time Access to Customer Data Boosts SAP's Business Performance

     Real-Time Access to Customer Data Boosts SAP's Business Performance

SAP Migrates Business-Critical Customer Relationship Management System to SAP
HANA® Platform

PR Newswire

HANOVER, Germany, March 5, 2013

HANOVER, Germany, March 5, 2013 /PRNewswire/ --SAP AG (NYSE: SAP) today
announced that it has gone live on the SAP® Customer Relationship Management
(SAP CRM) application powered by the SAP HANA® platform in a record time of
2.5 months. More than 14,000 SAP employees worldwide, among them over 4,000
concurrent users, access the system weekly. They now benefit from secure,
real-time access to business-critical data wherever they are for increased
productivity, business performance and improved decision-making. The
announcement was made at CeBIT 2013, being held March 5-9 in Hanover, Germany.


In today's business world, speed and mobility matter. Business users expect
fast response times as well as high quality and reliable information in their
software. Additionally, the traditional desktop approach is long gone, with
users demanding access to information anytime, anywhere and in real time via
their preferred mobile device. In 2010, SAP outlined for the first time how
in-memory computing and SAP HANA would dramatically increase the availability
and speed of business information. Since then, SAP HANA has become the product
with the fastest-growing customer pipeline in company history.

SAP migrated its business-critical CRM system to SAP CRM powered by SAP HANA
through a project that was completed in record time, making the company the
first customer to go live with the new solution.

"Real-time access to our customer pipeline allows us the ability to
consistently analyze our business and know exactly where to focus additional
resources and planning efforts. SAP Global Customer Operations is a vocal
advocate of how SAP constantly delivers innovative business applications based
on SAP HANA, in addition to serving as a highly-active internal customer,"
said Robert Enslin, president of Global Customer Operations and member of
Global Managing Board of SAP AG. "With the migration of our own CRM system to
SAP CRM powered by SAP HANA, we now benefit from accelerating the solution
non-disruptively and providing decision-making insights from the account level
through senior management, anytime, anyplace."

"Making SAP CRM available on SAP HANA was only the first step. Mobile devices
such as smartphones and tablets are widely used across SAP, and they are also
the preferred option for accessing customer information," said Oliver
Bussmann, chief information officer, SAP AG. "That's why it is particularly
important to us to embed SAP CRM on SAP HANA into our mobile strategy."

Increased Performance Throughout the System
Implementing SAP CRM powered by SAP HANA results in increased performance that
can be measured in different processes throughout the system. These include
relatively simple processes such as business partner and contact creation,
along with more complex processes such as the conversion from activity to lead
to opportunity, and account and opportunity management. Early user feedback
highlights performance improvements in the area of call center management,
especially in search and reporting scenarios. SAP benefits from SAP CRM
powered by SAP HANA by making decisions in real time, accelerating business
performance, increasing business productivity and improving IT efficiency.

To learn more, visit . For more information, including
additional news from SAP at CeBIT, visit the SAP Newsroom.

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps
companies of all sizes and industries run better. From back office to
boardroom, warehouse to storefront, desktop to mobile device – SAP empowers
people and organizations to work together more efficiently and use business
insight more effectively to stay ahead of the competition. SAP applications
and services enable more than 232,000 customers to operate profitably, adapt
continuously, and grow sustainably. For more information, visit

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United States Only: 1 (800) 872-1SAP (1-800-872-1727)

For more information, press only:
Samantha Finnegan, +1 (415) 377-0475,, PST
Cathrin von Osten, +49 (62 27)-76 39 08,, CET
SAP Press Office, +49 (6227) 7-46315, CET; +1 (610) 661-3200, EDT;
Martina Bahrke, Burson-Marsteller, +49 (0) 69-2 38 09-31,, CET


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