EMC Extends Flash Leadership -- Announces New Xtrem Family of Flash Products

 EMC Extends Flash Leadership -- Announces New Xtrem Family of Flash Products

New XtremSF Flash Cards Deliver Record 1.13 Million IOPS, 2X Faster
Throughput, and 58% Better TCO Than Other Offerings; XtremIO All-Flash Array
Shipping to Select Customers

PR Newswire

HOPKINTON, Mass., March 5, 2013

HOPKINTON, Mass., March 5, 2013 /PRNewswire/ --

News Summary:

  oEMC announces new Xtrem Family of Flash products, extending its server
    Flash leadership.
  oNew EMC XtremSF Flash cards dramatically accelerates application
    performance, achieving a record 1.13 million IOPS and delivering 2X higher
    throughput.
  oNew XtremSF delivers new levels of efficiency, reducing CPU utilization by
    up-to 50%, and providing 58% better total cost of ownership (TCO) than
    other offerings.
  oEMC ships the EMC XtremIO all-Flash storage array to select customers.
  oEMC unveils new software Flash strategy and upcoming EMC XtremSW Suite to
    manage Flash across the data center.

Interact with EMC Online:

  oVirtual Event: To view today's 11:00 am ET webcast and access other EMC
    Flash content and experts, visit bit.ly/1MillionIOPS.
  oOnline: Learn more about the EMC Flash portfolio.
  oTwitter: Follow @EMCFlash for EMC Flash news, events, and content.Join
    the conversation and share thoughts on EMC Flash by using #XtremSF,
    #XtremSWCache and #XtremIO.

Full Story:

EMC Corporation (NYSE:EMC) today announced the EMC® Xtrem™ Family of
Flash-optimized server and storage products and introduced a new line of EMC
XtremSF™ PCIe-based Flash cards that dramatically accelerate application
performance. With the addition of XtremSF, EMC continues delivering the
industry's only best-of-breed portfolio of Flash products.

XtremSF is server Flash hardware, available in a broad set of eMLC and SLC
capacities. It can be deployed as either direct attached storage (DAS) that
sits within the server to deliver high performance—or it can be deployed in
combination with EMC XtremSW™ Cache (formerly EMC VFCache™) server caching
software to turbocharge network storage array performance while maintaining
the level of protection required by mission-critical application environments.
XtremSF joins EMC's growing portfolio of extreme-performance Flash products,
which include Flash optimized hybrid storage arrays – EMC Isilon®, EMC VMAX®
and EMC VNX®, as well as the EMC XtremIO (formerly Project X) all-Flash
scale-out enterprise storage array.

Today EMC also announced the release of XtremIO™ to select customers. XtremIO™
is purpose built to leverage Flash and deliver new levels of real-world
performance, administrative ease, and advanced data services. Its scale-out
architecture delivers higher levels of "functional IOPS" to applications that
require high levels of randomI/O performance, such as OLTP databases, server
virtualization and VDI (virtual desktop infrastructure). Functional IOPS are
measured under the real-world operating conditions found in today's demanding
production environments with all data services enabled and operating while
filled nearly to capacity.

In these real-world conditions, the XtremIO system exceeds 150K functional 4K
mixed read/write IOPS, and 250K functional 4K read IOPS for each 'X-Brick'
(the scale-out building blocks for the XtremIO array), and over 1.2 million
functional 4K mixed read/write IOPS, and 2 million functional 4K read IOPS
when scaled out to a cluster of eight X-Bricks. The XtremIO array delivers
this level of performance withconsistent sub-millisecond response times while
running the industry's richest set of integrated and Flash-optimized data
services including Flash-specific data protection, thin provisioning, global
inline data reduction, accelerated VMware provisioning through VAAI, and
writeable snapshots.

XtremSF Technology Highlights:

The XtremSF Family of server-based PCIe Flash cards deliver customers with:

  oLeading Performance: The  XtremSF Flash devices are proven to deliver a
    record 1.13 million IOPS in a standard form factor—an achievement
    unmatched in the industry. The XtremSF device's next generation design
    delivers 2X higher throughput than other offerings in the market to
    enhance real-world workloads in Web scale and other applications.
  oUnmatched Flexibility: The  XtremSF Flash device is available in a broad
    range of eMLC (550 GB and 2.2 TB) and SLC (350 GB and 700 GB) capacities.
    In addition, when deployed with XtremSW Cache intelligent server Flash
    caching software, XtremSF devices can be leveraged as a caching device for
    accelerated performance with array protection for applications such as
    Oracle, Microsoft SQL and Microsoft Exchange.
  oNew Levels of Efficiency: The  XtremSF Flash devices deliver customers the
    industry's lowest TCO—up-to 58% better TCO than other offerings. All
    XtremSF products, including the 2.2TB offering, are standard half-height,
    half-length 25w PCIe cards—providing the highest storage capacity in the
    smallest footprint for maximum performance, best density, and lowest power
    consumption—reducing CPU utilization by up-to 50%.

EMC Flash Software Strategy

In 2012, EMC delivered XtremSW Cache (formerly VFCache). This was the first
step in EMC's long-term server Flash strategy, delivering a server-side
storage product featuring a combination of software running on SLC-based PCIe
Flash devices. This software turned the server Flash DAS into a cache,
enhancing the performance of a wide variety of mission-critical transactional
and decision support applications. With this announcement, XtremSW Cache can
now run with a wide variety of eMLC and SLC XtremSF Flash cards.

In the future, EMC will deliver a broad, device-independent Flash software
suite—the EMC XtremSW Suite. This new software suite will deliver more caching
capabilities, in addition to offering advanced data services to Flash as
memory and Flash as DAS. The XtremSW Suite will provide customers with
capabilities such as pooling, cache coherency, deeper EMC storage array
integration and specific enhancements for VMware environments in the future.

Availability and Services

XtremSF 550 GB and 2.2 TB eMLC capacities are currently available globally.
EMC expects to make 700 GB and 1.4 TB capacities available on EMC price lists
in the second quarter of 2013. EMC will extend the XtremSF family with even
higher capacity offerings in the future.

EMC Global Services enables customers to accelerate their XtremSF and XtremSW
Cache infrastructure deployments. Leveraging EMC's assessment and
implementation, customers can identify the server-centric applications and
workloads that will most benefit from EMC Flash, and create XtremSF and
XtremSW Cache deployment strategies that deliver the greatest performance
benefit and return for their environment.

Customer Quotes:

Jake Bogie, Vice President IT, SureSource

"SureSource operates independent online stores forsome of the world's most
recognized brands—including Hershey's, Budweiser, and Coca Cola. Performance
is an absolute requirement for us. Today, we use XtremSW Cache with XtremSF
SLC cards with our VNX unified storage to accelerate our mission-critical
Microsoft SQL Server application. The performance is astonishing, enabling us
to deliver premier customer service. We've seen average overall performance
increases of 385% in our annual physical inventory process, 420% in our
month-end accounting closure process, and 225% in daily processes.We also
recently began testing the new XtremSF MLC cards in our mySQL environment.The
read and write IOPS and latencies are incredible under such an intensive
workload. The outstanding performance metrics we have achieved from EMC's
server Flash technologies reinforces our decision to build out an all-EMC IT
infrastructure in the coming years."

Brian Dougherty, Chief Data Warehouse Architect, CMA

"At CMA, our mainline businesses are highly dependent on exemplary performance
and reliability from our Oracle data warehouse environments. Using XtremIO we
are able to engineer our Oracle RAC systems to be faster, more scalable, and
handle more concurrent users, while at the same time requiring only 20% of the
previous footprint in our data center. We've identified immediate storage
cost savings of nearly $500K by leveraging XtremIO and will achieve similar
savings by reducing our Oracle CPU core license requirements since XtremIO
nearly eliminates I/O wait time. But perhaps the best part is the simplicity
of the XtremIO system. It was installed and running in a couple of hours and
is very easy to configure and manage."

Industry Analyst Quote:

Steve Duplessie, Founder and Senior Analyst, Enterprise Strategy Group

"Single point Flash solutions are an archaic approach to thinking about
deploying Flash. In order to drive real benefit across virtualized
infrastructure where workloads are dynamic, users need to consider Flash that
is just as dynamic. That means no point-only solutions. Instead, users need to
think about a portfolio-approach to Flash—in the server, in the array, or as
an all-Flash array—using intelligent software to leverage those assets. EMC
has had this philosophy since it first entered the Flash game, and hasn't
wavered."

EMC Executive Quote:

Zahid Hussain, Senior Vice President and General Manager, EMC Flash Products
Division

"Flash technology is enabling new levels of application performance and is the
single biggest consideration to how customers are architecting their data
centers today. Today, we are delivering a market-leading and comprehensive
portfolio of Flash solutions across a variety of customer use cases and
requirements. Going forward, we are dedicated to providing increased value
through flash-optimized software and systems to break the barriers of today's
infrastructure silos."

Additional Resources:

  oWatch Dan Cobb, Flash Business Unit CTO Discuss the new EMC Xtrem Family
  oVisit  the "There's Flash For That" Online Portal
  oRead the XtremSF Data Sheet 
  oRead the XtremSW Cache Data Sheet
  oMore Information on XtremSF and XtremSW Cache
  oWatch the "Flash In a Flash" Video
  oRead the post on EMC Pulse Blog: Flashback. Flash Now. Flash Next…Meet the
    New EMC Xtrem Flash Family
  oEnterprise Strategy Group Paper on EMC's Flash Software Strategy
  oConnect with EMC via Twitter,Facebook, YouTube, and LinkedIn

About EMC

EMC Corporation is a global leader in enabling businesses and service
providers to transform their operations and deliver IT as a service.
Fundamental to this transformation is cloud computing. Through innovative
products and services, EMC accelerates the journey to cloud computing, helping
IT departments to store, manage, protect and analyze their most valuable asset
— information — in a more agile, trusted and cost-efficient way. Additional
information about EMC can be found at www.EMC.com.

EMC, Xtrem, XtremSF, XtremSW, XtremIO, EMC VFCache, Isilon, VMAX and VNX are
either registered trademarks or trademarks of EMC Corporation in the United
States and other countries. All other trademarks used herein are the property
of their respective owners.

This release contains "forward-looking statements" as defined under the
Federal Securities Laws. Actual results could differ materially from those
projected in the forward-looking statements as a result of certain risk
factors, including but not limited to: (i) adverse changes in general economic
or market conditions; (ii) delays or reductions in information technology
spending; (iii) the relative and varying rates of product price and component
cost declines and the volume and mixture of product and services revenues;
(iv) competitive factors, including but not limited to pricing pressures and
new product introductions; (v) component and product quality and availability;
(vi) fluctuations in VMware, Inc.'s operating results and risks associated
with trading of VMware stock; (vii) the transition to new products, the
uncertainty of customer acceptance of new product offerings and rapid
technological and market change; (viii) risks associated with managing the
growth of our business, including risks associated with acquisitions and
investments and the challenges and costs of integration, restructuring and
achieving anticipated synergies; (ix) the ability to attract and retain highly
qualified employees; (x) insufficient, excess or obsolete inventory; (xi)
fluctuating currency exchange rates; (xii) threats and other disruptions to
our secure data centers or networks; (xiii) our ability to protect our
proprietary technology; (xiv) war or acts of terrorism; and (xv) other
one-time events and other important factors disclosed previously and from time
to time in EMC's filings with the U.S. Securities and Exchange Commission.
EMC disclaims any obligation to update any such forward-looking statements
after the date of this release.



SOURCE EMC Corporation

Website: http://www.emc.com
Contact: Katryn McGaughey, katryn.mcgaughey@emc.com, +1-508-293-7717