TELUS Selects Openwave Mobility’s Video Optimization Solution to Deliver Intelligent Mobile Data Traffic Management

  TELUS Selects Openwave Mobility’s Video Optimization Solution to Deliver
  Intelligent Mobile Data Traffic Management

      Openwave Mobility Builds Customer Momentum with North American Win

Business Wire

REDWOOD CITY, Calif. -- March 5, 2013

Openwave Mobility, a software innovator enabling operators to manage and
monetize growth in mobile video and web traffic, today announced that TELUS, a
leading national telecommunications company in Canada, has selected Openwave
Mobility’s Media Optimizer, a video optimization solution that enables mobile
operators to optimize web and video traffic while also managing congestion
down to individual subscribers, thereby improving their video QoE. TELUS will
also leverage Web Optimizer, a solution that uses compression, caching and
transcoding techniques on websites and images to increase data transfer rates
over wireless data networks while decreasing the amount of traffic flowing
over the network.

“In support of TELUS’ commitment to put our customers first and meet the
growing demand for mobile video capability, TELUS is proud to partner with
Openwave Mobility and in turn, give our customers a better experience while
watching videos on their mobile devices,” saidJérôme Birot,Director
Technology Strategy, TELUS. “This is a powerful solution as it enables us to
manage any video type in real-time based on network conditions, so our
customers get a more personal experience when consuming media on our mobile

“Companies like TELUS are focusing more than ever on staying ahead of the
growing traffic trends introduced by applications such as video and the ever
growing popularity of Android and iOS devices,” said John Giere, CEO, Openwave
Mobility. “Openwave Mobility’s Media Optimizer is a comprehensive solution
that allows operators to effectively lower operating costs while delivering
users an enhanced quality experience. We are pleased to continue delivering
innovative and advanced solutions to TELUS and look forward to continuing to
provide them with outstanding solutions and support.”

Openwave Mobility’s Media Optimizer employs the most advanced set of
comprehensive optimization techniques including its congestion triggered
optimization capability, providing operators the ability to intelligently
analyze and implement video optimization based on real-time network conditions
rather than optimizing at all times.

Key features of Openwave Mobility’s Media Optimizer include:

  *Widest Support of Video Protocols and Formats, Including Inline MP4 -
    allowing MNOs a comprehensive solution for various web and video content
  *Highest Video Quality - Highly advanced video encoding algorithms provide
    best QoE and savings in the industry.
  *Integrated Analytics - “Operational, Traffic and Marketing” insights to
    offer individualized products and services to subscribers.
  *Multi VAS Platform - A single platform that enables MNOs to deploy
    multiple VAS, including Promotion and Pricing Innovation, that allows the
    monetization of traffic data through innovative and targeted data plans.
  *Intelligent Caching – and offline optimization of most popular videos.
  *Scalable Service Collaboration - Highly efficient architecture from layer
    3-7, significantly increasing the system scalability.


TELUS (TSX: T, NYSE: TU) is a leading national telecommunications company in
Canada, with $10.9 billion of annual revenue and more than 13.1 million
customer connections, including 7.7 million wireless subscribers, 3.4 million
wireline network access lines, 1.4 million Internet subscribers and 678,000
TELUS TV customers. Led since 2000 by President and CEO, Darren Entwistle,
TELUS provides a wide range of communications products and services, including
wireless, data, Internet protocol (IP), voice, television, entertainment and
video. For more information please visit

About Openwave Mobility

Openwave Mobility empowers mobile operators to manage and monetize the growth
in mobile video and web traffic. By analyzing the data network and individual
subscriber habits, it reduces congestion exactly where it appears while
creating new revenues through personalized data plans. The company operates
within the policy control and charging space, with solutions including Mobile
Video Optimization, Mobile Data Charging, Subscriber Data Management and
Mobile Analytics.

Openwave Mobility delivers over 40 billion transactions daily and over half a
billion subscribers worldwide use data services powered by its solutions. The
company’s global customer base consists of over 40 of the largest
communication service providers including AT&T, Du, KDDI, T-Mobile,
Telefonica, Telstra, Virgin Mobile & Vodafone. Openwave Mobility is owned by
Marlin Equity Partners, a leading investment firm with over a billion dollars
of capital under management that has publicly committed to building the
company through expanded investment in R&D. The company has built a robust
portfolio of Intellectual Property, which is growing month by month.

Openwave Mobility and the Openwave Mobility logo are trademarks of Openwave
Mobility Inc. All other trademarks are the properties of their respective


Openwave Mobility Inc.
Paula Holland, +1-650-480-5640
Public Relations
For EMEA Inquiries:
Sonus PR for Openwave Mobility
Martin Smith, +44 20 7851 4850
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